Does Direct Mail Still Work?
If you spent a dollar and received $2 back, would it be worth it? Of course it would be. Direct mail, like any other channel, is worth doing as long as it’s working. And direct mail still works. The problem is that we get distracted by the shiny new object, which in this case is Facebook. Welton Hong explains why you shouldn’t put all your eggs in the Facebook basket (and should continue to invest in viable channels like direct mail) in his latest video.