Content marketing is a powerful method of connecting with your target audience, but it does take work. Whenever deathcare firms can work smarter not harder to generate valuable content that helps win potential clientele, they should. One of the ways you can do that is with content curation.
What Is Content Curation?
Content curation is the process of finding, organizing, and presenting valuable and relevant information to your audience. When you curate content, you think about the needs or questions of your audience, but you don’t create content from scratch to meet those needs or answer those questions. Instead, you do the work to find the content your audience might want or need, and then you present it to them in a convenient, easy-to-digest way.
Example of Content Curation
You might know that your target audience is also interested in saving for retirement, and a common question they might have is how to do that. You could create a blog post that curates some advice from experts on saving for retirement. You might format the post as a listicle, with each subheader backed up with a quote and link you pull from expert blog posts or financial news sites.
Why Engage in Content Curation?
Content curation offers many benefits for deathcare firms and marketers, including:
- Saving time and effort. When you use existing content rather than creating everything from scratch, you can meet content creation goals with less effort.
- Providing diverse perspectives: Content curation lets you provide your audience with diverse perspectives and insights from various sources, adding value to your pages.
- Increasing engagement. Curated content that resonates with your audience can increase engagement and help build a community around your brand.
- Improving SEO. Curating quality content can increase your backlinks and page relevance, which can improve SEO.
Of course, you shouldn’t only curate content. Your target audience wants to read original content from your business too. Curated content can be used to fill in the gaps or address topics that are tangential to your business.
Check the RRM blog next Tuesday to learn about some best practices to follow when curating content for your deathcare website.