Twitter provides an opportunity for funeral homes and other deathcare businesses to reach younger audiences, connecting with new family decision-makers and Millennials that may be interested in preneed planning. But navigating the fast-paced social media platform isn’t always easy.
Importance of Targeting Younger Audiences
When it comes to demographics, Twitter users range from older Gen Zs to younger Gen Xers, which means much of its user base is 25 to 50 years old.
While that may not be your prime target audience for funeral home marketing, younger people can be an important secondary market. These individuals are beginning to move into decision-making roles for their families or take on care-giving responsibilities for older adults. They’ll likely play critical parts in any at-need funeral planning.
Millennials in particular are interested in stability and planning for the future, making preneed marketing a good idea too.
3 Tips for Deathcare Marketing on Twitter
Twitter moves fast and is notoriously fickle. But if you plan ahead and follow some best practices, you can connect with younger demographics to share preplanning information and other content that’s relevant. Start with the three tips below.
- Post multiple times a day. Hootsuite recommends posting between one and five times a day. Write your Twitter posts ahead of time and schedule them through an automation app like Hootsuite to save time and ensure consistent daily posting.
- Alternate content types. Post links, images, memes, polls, and text-only tweets to find what works for your audience. Alternate content types and topics so you aren’t constantly posting the same thing.
- Avoid anything that might be polarizing. Read every tweet you write and consider getting a second person to read it too. That’s good practice for proofing, but it also lets you consider whether there’s unintentional context in your tweet that might set off Twitter users. That includes statements that could be read as political, sexist, or racisteven if you didn’t mean them that way. While it helps you go viral, a Twitter scandal isn’t the type of reach you want for your funeral home social media marketing.