Throughout this month, we've discussed the importance of social media marketing for deathcare firms and provided tips for creating valuable content and brand cohesion on these platforms. On this final post in our series on social media marketing, we're defining five metrics you can use to understand whether your efforts…
Read MoreThis month on the RRM blog, we're covering the basics of deathcare social media marketing. If you're not caught up, check the posts for previous Tuesdays in January to discover why social media marketing is important for deathcare firms in 2023, learn how you can start building a social media…
Read MoreOn Tuesdays in January, we're talking about social media marketing and how deathcare firms can make it work for them in 2023. One of the best ways to boost the impact of your social media marketing efforts is to ensure all posts are easily recognizable as coming from your business.…
Read MoreLast Tuesday on the blog, we told you why social media marketing is a channel you should consider in 2023 and beyond. Whether you're starting new with deathcare social media marketing or you're already using Facebook, Instagram, or another channel, taking some time to consider important questions can help you…
Read MoreIn 2021, more than 75 percent of professionals that used social media channels for marketing said their efforts were somewhat to very effective. That trend continued in 2022, and you can expect it to continue through 2023, making social media a channel that deathcare firms can't ignore. Why Is Social…
Read MoreOn Tuesdays in December, we've covered topics related to using ebooks for deathcare marketing. Last week, we talked about the importance of a strong landing page to promote your ebook. This week, we're offering tips for including CTAs on that page. Calls to action (CTAs) are the instructional bits on…
Read MoreThe past few Tuesdays on the blog, we've discussed why you might want to use ebooks for deathcare marketing and what to include in ebooks if you do. But the content of your ebooks doesn't matter if no one knows about them, which is where landing pages come in. What…
Read MoreThe average word count for an adult general fiction novel is 70,000 to 120,000. An ebook used for deathcare marketing doesn't need to be anywhere near that long. In fact, it shouldn't be. Consumer attention spans simply aren't that long, and most people don't have the desire or time to…
Read MoreLong-form content is powerful; it tends to generate around 75 percent more links than shorter content and 55 percent more social shares. When you invest in long-form deathcare marketing content, you increase your reach to wider audiences. You also build more trust with potential clientele. Long-form content such as ebooks…
Read MoreWe're wrapping up our November series on 2023 marketing trends. If you've missed any of the four previous posts, don't forget to catch up on conversational marketing, personalization, user-generated content, and interactive content. All these trends work together to create powerhouse marketing strategies that engage people and drive more conversions.…
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