This is the last post in our five-part series on creating quality content by following Google's E-E-A-T guidelines. If you missed the details on experience, expertise, authority, and trust, go back through the Tuesday Ring Ring Marketing blog posts for this month. Once you're all caught up on E-E-A-T requirements,…
Read MoreThroughout this May, we're defining the critical elements of Google E-E-A-T guidelines for search engine optimization. We've covered E-E-A so far, and you can find those posts on the Ring Ring Marketing blog for the past three Tuesdays. In this post, we're looking at what it means to build trust…
Read MoreIf you missed the first two parts of this five-part series, take a few minutes to go back and read our blog posts about the experience and expertise part of E-E-A-T. In this post, we're looking at the "A" in Google's acronym, which stands for "authority." What Does Authority Mean…
Read MoreIn the first post of this series, we covered how deathcare firms can include experience in their marketing content. Today, we're looking at the second "E" in E-E-A-T: expertise. What Does Google Mean by Expertise? Expertise refers to the knowledge and skill someone has relevant to a topic. Imagine you're…
Read MoreIn late 2022, Google updated its Quality Rater Guidelines. The QRG is a document used by human raters to determine the relevance and quality of a page in relation to search terms. These ratings are one factor in page rankings (which determine where in the search results a page falls).…
Read MoreThe previous Ring Ring Marketing blog focused on the importance of mobile marketing for modern deathcare firms and provides some tips for getting started. Today, we're providing three mobile marketing goals for deathcare firms. Keeping your business goals in mind is critical to success with mobile marketing, in part because…
Read MoreAround a decade ago, mobile marketing was a new trend that many thought was a passing fad. Today, mobile marketing is a critical part of digital marketing that no deathcare firm can afford to ignore. What Is Mobile Marketing? Mobile marketing is an umbrella term that covers any efforts to…
Read MoreFrameworks are sort of like formulas, and they take some of the guesswork out of writing email marketing copy. One popular framework for email marketing is L.O.V.E., which helps you create copy that fosters emotional connections with your audience. Since emotions are a huge driver for purchasing decisions, this type…
Read MoreWhen done right, email marketing is incredibly effective. It can generate up to $44 for every dollar spent, which is an impressive ROI of 4,200 percent. Before you can generate that return, however, you have to generate subscribers. That involves inviting people to sign up for your deathcare marketing emails.…
Read MoreEvery Tuesday this month we've covered a topic related to deathcare content curation. The first post in this series introduced content curation and its benefits. We also covered best practices for content curation and three types of content deathcare firms might want to curate. We're ending this series with five…
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