Google E-E-A-T Part 5: Creating Quality Content

This is the last post in our five-part series on creating quality content by following Google's E-E-A-T guidelines. If you missed the details on experience, expertise, authority, and trust, go back through the Tuesday Ring Ring Marketing blog posts for this month. Once you're all caught up on E-E-A-T requirements,…

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Google E-E-A-T Part 4: Trust

Throughout this May, we're defining the critical elements of Google E-E-A-T guidelines for search engine optimization. We've covered E-E-A so far, and you can find those posts on the Ring Ring Marketing blog for the past three Tuesdays. In this post, we're looking at what it means to build trust…

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Google E-E-A-T Part 3: Authority

If you missed the first two parts of this five-part series, take a few minutes to go back and read our blog posts about the experience and expertise part of E-E-A-T. In this post, we're looking at the "A" in Google's acronym, which stands for "authority." What Does Authority Mean…

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Google E-E-A-T Part 2: Expertise

In the first post of this series, we covered how deathcare firms can include experience in their marketing content. Today, we're looking at the second "E" in E-E-A-T: expertise. What Does Google Mean by Expertise? Expertise refers to the knowledge and skill someone has relevant to a topic. Imagine you're…

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Google E-E-A-T Part 1: Experience

In late 2022, Google updated its Quality Rater Guidelines. The QRG is a document used by human raters to determine the relevance and quality of a page in relation to search terms. These ratings are one factor in page rankings (which determine where in the search results a page falls).…

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3 Goals to Keep in Mind for Deathcare Mobile Marketing

The previous Ring Ring Marketing blog focused on the importance of mobile marketing for modern deathcare firms and provides some tips for getting started. Today, we're providing three mobile marketing goals for deathcare firms. Keeping your business goals in mind is critical to success with mobile marketing, in part because…

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5 Tools to Use For Deathcare Content Curation

Every Tuesday this month we've covered a topic related to deathcare content curation. The first post in this series introduced content curation and its benefits. We also covered best practices for content curation and three types of content deathcare firms might want to curate. We're ending this series with five…

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