More than 99.9 percent of people check out reviews when they are researching purchases online. Let’s just round up and call it pretty much everyone. Those consumers also say that reviews—positive...

Throughout this month, we’ve discussed the importance of social media marketing for deathcare firms and provided tips for creating valuable content and brand cohesion on these platforms. On this final...

This month on the RRM blog, we’re covering the basics of deathcare social media marketing. If you’re not caught up, check the posts for previous Tuesdays in January to discover...

On Tuesdays in January, we’re talking about social media marketing and how deathcare firms can make it work for them in 2023. One of the best ways to boost the...

Last Tuesday on the blog, we told you why social media marketing is a channel you should consider in 2023 and beyond. Whether you’re starting new with deathcare social media...

In 2021, more than 75 percent of professionals that used social media channels for marketing said their efforts were somewhat to very effective. That trend continued in 2022, and you...

On Tuesdays in December, we’ve covered topics related to using ebooks for deathcare marketing. Last week, we talked about the importance of a strong landing page to promote your ebook....

The past few Tuesdays on the blog, we’ve discussed why you might want to use ebooks for deathcare marketing and what to include in ebooks if you do. But the...

The average word count for an adult general fiction novel is 70,000 to 120,000. An ebook used for deathcare marketing doesn’t need to be anywhere near that long. In fact,...

Long-form content is powerful; it tends to generate around 75 percent more links than shorter content and 55 percent more social shares. When you invest in long-form deathcare marketing content,...

We’re wrapping up our November series on 2023 marketing trends. If you’ve missed any of the four previous posts, don’t forget to catch up on conversational marketing, personalization, user-generated content,...

In November, we’re looking at deathcare marketing trends you need to know about for 2023. So far, we’ve covered conversational marketing, personalization, and user-generated content. Today, we’re looking at what...

If you missed the first two blogs in this series, make sure to check out the previous week’s info on conversational marketing and personalization. This week, we’re looking at how...

Last week we looked at conversational marketing trends, including tips such as using chatbots and engaging users in social media direct messages. Today, we’re adding personalization to the mix—use it...

Every Tuesday this month, we’re looking at a 2023 digital marketing trend that deathcare firms may want to explore going into the new year. We’re keeping it simple, choosing trends...

Businesses that post blogs consistently have websites that perform better in search results. They also tend to have better conversion rates, which means people coming to those sites are more...

Google reviews help you connect with more potential clientele. More than 90 percent of people start their buying journeys in search engines—most of those on Google. Google reviews provide another...

Last week we talked about automated SEO tools, including what they are and the pros and cons of using them for deathcare marketing. One of the disadvantages of these tools...

Automated SEO tools supposedly take the guesswork out of search engine optimization by providing the skeletons you need to build content that performs. But are these tools worth the cost,...

Did you know how long you’ve had open credit accounts drives between 10 and 15 percent of your credit score? It’s called credit age, and the reason it’s important to...

Google. Bing. Yahoo. DuckDuckGo. Ask.com. Baidu. That’s not a string of random nonsense words. It’s the beginning of a very long list of available search engines. That’s right—Google isn’t the only search...

Last week we introduced the topic of Google updates and discussed when deathcare firms should pay attention to them. If your organic search traffic takes a sudden nosedive, you need...

Google, and other search engines, run on algorithms. These are complex programs and models that help determine which pages rise to the top of the search results. It’s a fair logical...

For the past month, we’ve looked at what a marketing mix is and defined three of the 4 Ps of marketing: product, price, and place. Take a few minutes to...

Over the past few weeks, we’ve delved into the 4 Ps of marketing on Tuesdays. Click back to check out our introduction to marketing mix at the beginning of the...

On Tuesdays this month, we’re covering the 4 Ps of marketing. You can read the first blog post in this series to find out more about what the 4 Ps...

Last week on this blog, we introduced the concept of marketing mix and the 4 Ps of marketing. This week we’re digging into the first P, which is product. What Is...

Let’s be honest: Some marketing strategies that work well for ecommerce or retail businesses aren’t that relevant to deathcare firms. Funeral homes are unlikely to walk away with a huge...

This month, we’ve looked at topics related to growth marketing. If you missed the previous posts in this series, go back to find out more about how growth marketing works,...

A North Star metric is the clever name for a single key performance indicator you can use to guide the growth of your firm and understand whether the business is...

Last week we introduced the concept of growth marketing, a type of marketing focused on growing your clientele numbers, revenue, and overall business. Deathcare firms can tap into these efforts...

Growth marketing is a type of marketing that’s becoming more prevalent across all types of industries. Born of growth hacking, which refers to measures startups and software companies take to...

The internet is full of keyword research tools. Some cost a lot of money, some are free, and a few cost about the price of a cup of coffee. They...

Meetings can be a huge drain on the time and energy of your staff. Too many internal meetings can reduce the time deathcare staff has to attend to clientele needs...

Integrating keywords into your content can be cumbersome. How do you write high-quality content people want to read (and that performs well in the search engines) when you start with...

For deathcare marketers, the goal of search engine marketing is to show up in search results and get more clicks. Google offers several paths to page one of search results,...

In 2022, video will account for more than 80 percent of internet traffic, and more than half of all consumers want to see more video content from businesses they deal...

If you follow along with digital marketing advice, you know content is king and search engine optimization is one of the most important marketing efforts you can invest in. But...

Images help draw people into your content and retain the information you share. On average, people only retain 10 percent of what they hear after three days, but they retain...

Standing out in search engine results is important. After all, about 90% of people start with a search engine like Google when they want to find out more about goods...

We might not be in Skynet territory, but machine learning has certainly come far in the past few years. Many companies are using artificial intelligence to help generate content for...

Web designers have a common darling, and its name is white space. You don’t need to be a graphic designer to learn to appreciate white space, and as someone marketing...

How many items are on your to-do list for today? If it’s more than a dozen or you don’t even know, it may be time to switch from task-based time...

Internal links send people to other pages on your website. They’re important to SEO and user experience while providing a way to guide potential clientele through your sales funnel. Search engine...

External links are those that send people away from your website. Why would deathcare firms ever want to do that? Turns out external links are a valuable part of SEO...

Chances are you’ve seen a used car ad on television in the past year. Local dealerships often employ a hard sell approach, shouting from the television and proclaiming the absolute...

Blog posts and landing pages are both important types of marketing content for deathcare firms. But they serve different purposes, and each comes with its own best practices. Understanding the...

Every blog on your deathcare website should have a good title—also known as the H1 header or headline. It’s the first thing people read when they start browsing your content,...

Title tags. Meta titles. Page titles. These are all phrases for the title that appears in the search engine as the clickable link for your site. According to Moz, these titles...

The meta description is the short blurb that appears in the search engine under the title/link for your page. More than 40% of people click on a link based solely...

Trifold, bifold, or handbill — it doesn’t matter what format your printed marketing brochures take. It matters that you or your staff is equipped with them at the right time. Some...

More than half of Americans listen to podcasts, and about 80 percent say they recall businesses and brands when they hear ads for them in podcasts. You don’t have to...

Last week we talked about press releases as a marketing tool. Today, we’re looking at whether deathcare firms can use vehicle wraps for local marketing. Vehicle wraps or magnets can be...

Funeral homes don’t just market themselves on the internet. A funeral home internet marketing plan is best accomplished through word of mouth in the community. It can also employ print advertising,...

Cutting the ribbon on a new funeral home location is certainly a newsworthy story, but did you know you can use press releases to market your business and services at...

Lockdowns might have come and (hopefully) gone, but the COVID-19 pandemic left behind a lot of habits. One of those is a consumer desire for more real-time interaction on social...

Almost 90 percent of consumers start with online research before they make any type of purchase. And more than 90 percent say they trust organic reviews and social proof more...

Less than a quarter of businesses on Facebook use paid Facebook ads. If you’re not one of the 24 percent of businesses paying for exposure on social media, you could...

More than 90 percent of consumers say they have a more positive feeling about a product, service, or business after attending an experiential marketing event. But does this approach work...

Average bounce rates range from 41 to 55 percent. That means about half the people that arrive on your pages leave before completing any meaningful actions. So why would anyone include...

You probably know that online deathcare marketing content must target some specific keywords. But are you paying attention to semantic keywords in your digital marketing copy? What Are Semantic Keywords? Semantic keywords...

Targeting the right long-tail keywords can help boost conversion rates on your deathcare website. But before you can target these phrases, you must understand what they are and how to...

Twitter provides an opportunity for funeral homes and other deathcare businesses to reach younger audiences, connecting with new family decision-makers and Millennials that may be interested in preneed planning. But...

This is the final installment in our weekly look at funeral home marketing trends for 2022. If you missed the first four parts, check them out in previous blog posts...

This is the fourth post in our series on funeral home marketing trends for 2022. If you missed our previous posts, check back to find out more about digital events,...

Throughout November, we’re looking at marketing trends you can expect through 2022. Previous posts covered the need for digital events and the continued growth of AI in marketing. Today, we’re...

Last week, we talked about the rise in digital and hybrid events and how that impacts funeral home marketing. Today, we’re looking at the continued growth of AI in marketing. Skills...

Throughout November, we’re going to look at funeral home marketing trends that are likely to impact your business in 2022. From a continued reliance on digital events to the ongoing...

CTA stands for call to action. It’s the content that prompts visitors on your site—or your social media or Google My Business profile—to take a specific action. The goal of the...

Did you know you can post on your Google My Business profile? While the posts are short, they’re not like status updates on social media profiles. GMB posts perform best...

Sponsoring local charities, nonprofits, and schools can be a great way to enhance recognition for your funeral home name. It also creates a stronger connection between your firm and the...

Blog posts are a popular content marketing tool across all industries. More than 90 percent of online marketers use them, in part because they’re a versatile way to engage potential...

Did you know that only around 2 percent of visitors to your site convert the first time they hit your pages? If you’re not using ads to remarket, you may...

According to a study conducted by Grand Canyon University, more than 56 percent of professionals clock work weeks that come in above 40 hours. As a deathcare professional, even if...

You might have heard about People Also Ask questions and featured snippets. (If you haven’t, don’t worry. We’ll refresh you below, and you can also check out our post from...

If you haven’t noticed some major changes to the Google search results pages in recent years, you might be living in a digital cave. What used to be a page...

Deathcare professionals already know a lot about user experience. The funeral industry is people-facing, and all that separates you from the competition is how well you attend to the needs...

Executive Summary As we saw in Q1 of 2021, all four corporations experienced increases in quarter-over-quarter revenue as well as year to date—three of the four in double digits (Park Lawn...

Every purchase—even one for funeral services—comes after a complex series of motivations is processed by the consumer. Some of those motivations are consciously considered while others drive the purchase decision...

Shareable social media content is exactly what it sounds like: It’s content people are more likely to share with friends and family. Funeral homes that aren’t creating this type of...

When you’re marketing funeral home services and other deathcare products, keep in mind that you may be speaking to entire households. Changing family dynamics, including more adults living with their...

According to the National Funeral Directors Association, the average funeral home in the United States has three full-time and four part-time employees, contributing to the need for many deathcare professionals...

This month we’ve covered a number of nondigital funeral home advertising tools, including direct mailers, radio ads, and print advertising. In this last post of the series, we’re talking about...

Print advertising is dead, right? Wasn’t it killed sometime this past decade by the internet? That’s a common myth, but the truth is that print ads are still the most trusted...

Many people don’t think of radio advertising as pertinent today, but as of 2019, it still pulled $17.9 billion in ad spending in the United States alone. And just in...

Name something people do almost every day consistently. Brushing their teeth, eating, drinking, and sleeping are likely top answers, but getting the mail in is another common daily task. Most people...

As a deathcare professional, you’re likely attuned to social procedures. While every culture and family is different, you know that certain things are expected at a funeral service or memorial...

Creative commons. Licenses and copyright restrictions. Attribution. These are some of the terms associated with online images—and the reasons you can’t just grab the photos you like off Google images...

Let’s be honest: Your funeral home marketing content isn’t for everyone. It’s for the people most likely to be interested in your services. You might target people of certain beliefs,...

If there’s no such thing as a free lunch, who’s paying for the wide range of free marketing and business technology available? Often, it’s the users—they’re just not paying in...

Clubhouse is a relatively new social media marketing app that’s turned exclusion into the new marketing buzzword. But is this non-inclusive app something you should consider for funeral home social...

The past few weeks, we’ve talked a lot about building community with and around your marketing as a way to better engage your target audience and create more conversions. This...

Our post on community marketing for funeral homes last week was all about how you can show up for your community. This week, we’re going to look at why you...

Last week we introduced the concept of community marketing and talked about some of the benefits that come from it. This week, we’re diving in with tips for showing up...

People, in general, are relational beings. Perhaps no one understands this better than funeral home professionals, who see people come together to grieve and share about their relationships with departed...

You can write the best email subject line in the world and nail your email length but still get no clickthrough or response if your CTA is lackluster. To round...

The first posts in our April funeral home marketing email series covered subject lines and best length for emails. But how can you pack a persuasive punch into around 200...

If you caught the first post in our funeral home email marketing series, you may have started working on your subject lines. Today, we’re going to look at some specific...

We’ve said it before: Email marketing can spawn mad ROI. It’s 122 percent or more on average, depending on which study you look at. Yet many clients come to us because...

Social media marketing can be challenging. You’re competing with hundreds or even thousands of other businesses and people in each user’s timeline. And the algorithms may be stacked against you...

Have you received a call that your Social Security number has been compromised and the sheriff is coming to your house? How about the one where your computer is infected...

Millions of podcasts with more than 43 million episodes exist as of January 2021. And the number keeps growing as more consumers tune into this source of on-demand audio entertainment...

We’ve seen clients who think they need to shove 20 keywords into a 500-word blog post. We’ve also seen clients who don’t think keywords are that important. Get the true...

Can you even afford television advertising for your funeral home? You probably know advertisers pay an average $5.5 million or more for 30-second Super Bowl spots. But the average cost for...

Do people type incorrectly spelled or awkward terms and phrases such as “crematon costs” or “funeral home cemitery Seattle” into the search engines? Yes. Whether it’s a legit misspelling, a...

Whether you have a dedicated in-house marketing team or rely on a hodgepodge of funeral directors and admins to get the job done, your staff probably doesn’t have enough time...

You check your funeral home website analytics (you are doing this regularly, right?) and see a disturbing trend. A lot of the traffic coming from the search engines is outside...

Over the past few years, Google has upped the ante on expert content. The search engine wants authentic, quality content that speaks confidently into the searcher’s need and intent. But...

More than 60 percent of marketers say lead generation is their top challenge. It’s even more of an obstacle for most than proving the ROI of marketing investments or getting...

A few years ago, experts predicted that voice search would account for half of all searches by the end of 2020. That date has passed us by, and it’s arguable...

According to the EPA, about 75 percent of the garbage generated in America could be recycled. However, as a nation, we’re consistently recycling less than a third of it. You...

Does your funeral home marketing content serve long-term needs for potential clientele, or do you work constantly to publish content for the here and now (no pun intended)? If you’re...

The calendar is about to flip from 2020 to 2021. Whether you’ve been in goal-planning mode for weeks or are just getting to this task, we’ve got some tips to...

Average organic reach on Facebook is hovering somewhere below 5% at the moment. Learn what that means, what the reach on other platforms might be, and how you can increase...

No, we’re not talking about a YouTube channel for streaming memorials and funeral services. Though, let’s be honest: The COVID-19 pandemic made it clear that deathcare firms need to embrace...

When we talk about “holiday marketing,” you probably get visions of toy and electronic advertisements in your head. But we don’t mean Black Friday or Labor Day sales. We’re talking...

Marketing automation is the process of using software and hardware tools to make certain parts of online marketing faster, easier, and more effective. It’s not replacing the people in your...

Deathcare pros are typically familiar with some of the social rules around showing appreciation. If you run a funeral home, you likely have a process for gathering cards from flower...

What if you don’t know if your site is mobile-friendly? Don’t worry, we’ve got tips. Google’s mobile-friendly initiative isn’t new news. We’ve covered it from a variety of angles the past...

Have you ever taken a wrong turn and ended up on a dead-end road? It can be even more frustrating than a general wrong turn because you can’t go forward...

Have you seen the action movie Speed (1994), and can you guess what it has in common with funeral home website marketing? The premise of the beloved blockbuster is this: A...

This is the last post in our four-part funeral home marketing tool roundup. We’ve already covered tools that help with email marketing, analyzing traffic behavior on your website, and creating...

So far in this four-part blog series, we’ve covered an email marketing tool and a service that helps you understand how people interact on your pages. Today we’re looking at...

In the first post of this four-part series, we covered email marketing provider Mailchimp. Today, we’re looking at Hotjar, a service that helps you understand exactly what people do when...

If you’re going to engage in funeral home marketing online, you’ll need some tools. In this four-part blog series, we cover some different types of tools you might want to...

More than 70 percent of marketers say that content has increased leads and engagement for their businesses. If your funeral home is pouring effort into content marketing and not seeing...

Word of mouth. What do you think of when you read that phrase? If you think something like, “That’s a powerful marketing tool,” you’re 100% correct. Positive word of mouth is one...

Your brain—like the brains of most other people—is hardwired to register and pay attention to motion. That makes sense when you consider historic peoples wandering the forest, desert, or mountain....

While the concept of marketing is simple—get your message in front of more people and convert them to potential clientele—the details of the process can get complex. The internet makes marketing...

More than half of people who use social media sometimes research products and services via those channels, and more than 70 percent of marketers believe social media is an effective...

You might have heard that email marketing can be extremely effective. When done right, email marketing can have outstanding returns—as much as 4,200 percent (that’s $42 per dollar spent) on...

Almost half of all Google searches have a local flavor. People are looking for businesses, services, or information relevant to where they are. Of course, that’s especially true for many...

PPC advertising is not set-and-forget marketing. It takes work and requires someone’s attention. Have you seen infomercials for air fryers? Someone stuffs an entire chicken or sliced potatoes into the basket....

The dictionary defines authenticity as “the quality of being authentic.” Super helpful, right? Looking a bit further, we find out that to be authentic is to be genuine, faithful, reliable,...

According to the American Heart Association, you need at least 150 minutes of cardio activity every week to help promote heart health. Anything less than that—no matter how much you...

LinkedIn is the top channel for business-to-business marketing, and 94% of B2B firms use it to distribute content. If your deathcare firm provides goods or services for others in the...

About 9 out of 10 people read online reviews before they make a decision about goods or services. And they use the information in those reviews to inform their opinions...

Most people (about 90 percent) haven’t made up their minds about a service when they start researching it online. And that uncertainly extends to deathcare, which means funeral homes that...

We’re approaching the fourth of July, and what’s more appropriate than a post that pairs funeral home marketing with fireworks? The answer is: a solid marketing tip that helps you...

Every summer, around 2.6 billion BBQs or picnics are enjoyed. One of the things that makes a great picnic or backyard cookout is the same thing that makes great funeral...

Deathcare professionals know that asking people about themselves is critical. That’s how you find out how you can best serve your clientele or help families honor the memory of a...

Did you know that the majority of people are not visual/verbal learners? That means they’re less likely to internalize and remember your message when reading it. It’s one of the...

Keywords are an important part of online marketing, which means you’re probably putting some effort into them. But if you’re not proactively planning for keyword trends to change, you’re setting...

According to Google, its display advertising network reaches the vast majority of internet users around the world—about 90 percent of them. But deathcare firms don’t usually need to reach global...

More than 70 percent of leaders in sales and marketing say webinars are one of the best ways to generate leads. And if you can make this tactic work for...

Email marketing is powerful. It’s the preferred way for many people to hear from a business, and given that 99 percent of Americans check their email daily, you have a...

Fake news. False advertising. Scams. These are all words that have become household phrases in recent years—and all words you never want associated with your funeral home. Consumers today are cynical,...

Once upon a time, online marketers stuffed webpages full of one or two keywords and won attentions from SERPs. They didn’t even have to do it in a way that...

In the novel White Noise, Don DeLillo writes, “When I read obituaries, I always note the age of the deceased… The power of numbers is never more evident than when...

Trust is an important factor in large buying decisions for many consumers, but it’s even more important when it comes to certain services. You need to be able to trust the...

If you film it, they will come. Okay, that’s not exactly how the memorable Field of Dreams line goes, but are you a family in rural Iowa or a funeral...

Automating the management of your PPC ads can save you a lot of time, which busy funeral home owners and operators probably appreciate. But if you put your ad campaigns...

How do people find out about your funeral home? Historically, it wasn’t a question that needed much thought. Families used a certain deathcare provider because that’s what great-grandpa or grandma...

When was the last time your funeral home was audited? No, we’re not talking about a visit from the IRS or Federal Trade Commission. We’re talking about a voluntary audit of...

What’s your immediate response to a negative online review? Does the following sound familiar? Your blood pressure rises; you feel heat in your cheeks. Your side of the story runs through...

What’s the single most powerful and cost-effective method for bringing in new funeral home business? Points if you recognize the trick question. No tactic works the same for every business. But...

Content is the foundation of your funeral home online marketing strategy. If you pour an actual foundation without a plan for what comes next, the best-case scenario is that you...

Is your funeral home sending enough emails? Are you making the most out of the different funeral home digital marketing channels? Half of the world has an email address (or two€¦or...

Almost half of the clicks in search engine results pages (SERPs) go to the top three paid ad positions. That means paid advertising gets a healthy portion of the search...

Have you heard about BERT? No, not Ernie’s fellow stripe-wearing Muppet. The BERT we’re talking about is a Google update. “Another one?” That’s what you might be wondering if you follow...

Fake news. Scams. Unfortunately, these are words that characterized some online content in 2019. It’s not surprising, given this context, that SEO myths continue to abound. These myths usually aren’t...

Instagram may still bow to Facebook when it comes to use statistics in the United States as older adults tend to use the latter. But this powerful pic-heavy platform is...

Every minute, users upload 300 hours of content to YouTube. That’s nearly a half million hours of new video content every day. Still, more than half of consumers say they’d...

About 20 percent of Americans say they fear death. But often, it’s anxiety about what comes after death — the unknown — that drives this fear. The unknown is also...

On average, marketers report spending between one and six hours creating each piece of content. Before putting most of a day’s work behind a blog post, funeral home marketers might...

If your deathcare business goals for 2020 do not include funeral home marketing efforts, you’re already falling way behind your competition. Get started right in the new decade with help...

You have 15 seconds or less to engage a reader before they leave your website, which makes the headline and first few sentences of every page on your deathcare site...

Do you pay someone else to handle your funeral home online marketing or do it all yourself? It’s an important consideration, and making the right choice can help set you...

You can have the best paid search ads in the world and still fall flat with search engine marketing if your landing pages aren’t up to par. If you’re putting...

In the past, we’ve been pretty vocal about the importance of online reviews for funeral home marketing. And we’ve also warned that trying to police your reviews to keep negative...

Online reviews are important for business success, but deathcare companies might be surprised to learn that it’s not a constant race to five-star status. While high-quality service is obviously important...

About 80 percent of consumers in the United States say they start with online reviews and ratings when considering a business service or product. And for funeral homes, word of...

It’s no secret that consumers love convenience. And when it comes to SEO, the Google spotlight definitely favors completeness and authority. Topic clusters let you bring the best of all...

You might have already read about mobile-first indexing, but if you haven’t yet taken action to make your website mobile-friendly, now is the time to act. Mobile-first indexing is an initiative...

A few weeks ago, we gave you three tips for managing ad campaigns for your deathcare business. But when it comes to online ads, Facebook offers some unique opportunities. Here...

More than 85 percent of people turn to Google maps to find local business locations, and over 70 percent say they start with an online search when they need information...

In a survey of 1,200 businesses, Backlinko asked about satisfaction with current SEO providers. Less than a third of businesses polled said they would recommend their SEO company to anyone...

If your funeral home ad campaigns aren’t generating quick results, they might be dead in the water. Here are three tips to revive them. Align Campaigns with Your Business Goals With so...

“Location, location, location” might be the mantra of real estate, but it’s also a good message for marketers. Where you advertise products or publish your message has a direct impact...

Direct mail isn’t the archaic form of advertising some consider it to be. In fact, close to 60 percent of U.S. adults say they enjoy getting physical mail from brands...

Deathcare may be an industry that dates back, in one form or another, to the beginning of human history. But that doesn’t mean modern funeral homes can completely ignore today’s...

Funeral homes that haven’t claimed their Google My Business profile and put it to work are missing important online marketing opportunities. And if you’re not leveraging new features as Google...

Search engine optimization (SEO) and search engine marketing (SEM) are two means to the same end. For your funeral home digital marketing plan to be successful today, you almost certainly...

Social media marketing can feel like shouting into the void, especially when it comes to serious niches such as funeral home marketing. It’s difficult to jump on a meme bandwagon...

Major Google algorithm updates in 2018 and 2019 increased the need for high-quality, high-authority content to succeed in SERPs. SEO experts and Google are calling it E-A-T: expertise, authority, and...

Google’s June 2019 core algorithm update left many sites spinning as their traffic numbers plummeted. Whether or not you were impacted by the update, the lesson learned is that quality...

If your funeral home isn’t on Facebook, you should create a profile today and start engaging your target audience. It might seem counterintuitive for a death care company, but social...

Word of mouth matters, especially in an industry as people-centric as death care. Online, word of mouth takes on numerous forms, including reviews. But it also means people sharing and...

Google My Business is yet another digital factor you have to keep track of, so it’s not surprising that funeral homes might ask whether GMB is worth the effort. The...

A few decades ago, individuals could rely on up-to-date business info arriving periodically on their doorsteps in the form of phone books. Today, consumers instead turn to the internet to...

Do you feel like the top of the search results page is out of reach for your death care company? It’s not impossible to land in the lucrative top three...

Send marketing emails at the optimal time can skyrocket open rates and click-through rates, which in turn generate more ROI for this funeral home marketing effort. But knowing when to...

Online reviews are increasingly important to business success in any industry. People want to see at least 40 online reviews before they buy into your star or quality rating, and...

When it comes to your Google My Business page name and URL, less probably is more. Long names and complex URLs are hard to remember and might not lead to...

Are you regularly talking about how much traffic your funeral home website is getting or whether you’re showing up as the top spot in Google for search terms? It’s great if...

Death care is very much its own type of industry, so if you’re a vendor in that world, you know how important client service and reputation matter. If you’re struggling...

It’s not currently official, but Instagram seems to be dipping its toes into local business profiles. And that means it’s time for death care companies to dive into the funeral...

How much time have you spent recently on improving your local funeral home SEO efforts? If you the answer is “not much” or even “none at all,” you’re in great...

If you’re the only funeral home for miles around, it’s easy to “win” the Google Maps one-box. But even if you have competition in your location, smart funeral home content...

Are you providing the comprehensive content Google wants to serve users? It’s a “quality over quantity” game, so longer copy isn’t always considered more comprehensive. One of the things Google wants...

If you’re not putting your marketing eggs in the mobile basket, you’re making a grave mistake in death care marketing. Mobile search volume eclipsed desktop on the Google search engine all...

As a funeral home owner, video marketing might not seem like your cup of tea. But with 80 percent of global internet consumption attributed to video content as of this...

Do you know exactly how people interact with content on your funeral home website? If not, you can’t make the right death care content marketing decisions, such as where to...

With 2018 social media headlines doubling as possible ideas for “Twilight Zone” episodes—full of scary data breaches and A.I. that may be running away with the conversation—it’s no surprise experts...

The more things change, the more they stay the€¦ well, actually, that old adage isn’t true when it comes to online funeral home marketing. The new saying should be: “The more things...

Have you done the work to localize content on your funeral home website? If so, you might be ahead of the competition, but you have more work to do before you can...

The importance of mobile-first web design shouldn’t come as a surprise to anyone in 2019. But even if you’ve adopted responsive design, are your forms up to par? Interactive marketing is...

Are you showing up in the top two or three results when people search for burial or cremation services? If not, you’re losing out on potential revenue, and poor on-page optimization may be part...

Are fake Google reviews derailing your online branding? Did you check your reviews only to find a sudden onslaught of false claims and attacks?  Unfortunately, less-than-ethical competitors or random pranksters do sometimes...

Do you rely upon online reviews to help generate new clientele for your funeral home? Did you know Google has veto power over reviews on its digital properties, and your hard-won reviews...

You know Google reviews can boost your website in search engine results, but how do you encourage more reviews? As a funeral home, you have to account for both compassion and Google guidelines when asking...

Are you relying on goodwill from a few local families or years of positive service in the community to ensure your funeral home brand reputation? Did you know that might...

Are you doing a lot of work to boost your site in Google search results? While the top organic results spot is still coveted, there’s a (relatively) new player on the block that could be...

Think you can’t ask for reviews because of the type of service you provide? Death care providers will need to step out of their comfort zones to solicit online reviews in 2019...

Have you used smartphone video marketing for your funeral home? While death care businesses obviously have to be careful and thoughtful about what they choose to capture and share online, they may not be able to...

Have you used smartphone video marketing for your funeral home? While death care businesses obviously have to be careful and thoughtful about what they choose to capture and share online, they may not be able to...

Death care is an industry of people for people, but that doesn’t mean automation is impossible to integrate. With marketing automation reducing advertising budgets by more than 10 percent and...

Do you know how to ensure your funeral home website supports a strong user experience? If not, you could be suffering in search engine rankings. As a business marketing your services online, you are not Google’s primary customer—the user is....

You might think online reviews are only important for restaurants, hotels, or other hospitality companies, but you would be wrong. Reviews are critical to reputation management in every industry, and...

Did you rock PPC advertising in 2018, or is there a lot of room for improvement in your funeral home marketing strategy? Paid advertising is one of the fastest ways to...

Putting people first isn’t something new to funeral home service providers, which will work to your advantage when it comes to online marketing in 2019. As a death care provider, you...

When are you most likely to seek new reviews for your online profiles or Google page? If you’re like a lot of funeral homes, you might not think much about...

Have you ever checked Google reviews for your business and found a one-star rating with a negative write-up? It can be unnerving enough to discover a family didn’t love the...

You know Google reviews provide good online marketing for your funeral home, but did you know they can disappear? That’s true even if you didn’t do anything wrong. The first step...

Are you ignoring online review opportunities for your funeral home? You might be dragging down your webpages in search engine results, which can lead to fewer site traffic and conversions. Local...

Are you still placing keywords on a pedestal (and all over your site)? Or chasing the number one spot among local funeral homes on Google in lieu of more lucrative...

Google doesn’t charge for your funeral home’s Google My Business page, so that’s free brand exposure, right? Not necessarily. When you coast on free online marketing opportunities, you usually hurt...

Does your funeral home sponsor a soccer team? Do you make an appearance every year in the town parade? Funeral home leaders know that personalization and a commitment to caring service...

Funeral homes are coming around to the reality that their websites need to be as optimized for mobile as for desktop. But voice search is also quickly increasing in popularity....

What are Headline 3 and Description 2? They’re the two newest elements in to Google Search Ads, letting you better reach your clientele. Learn how to take advantage of them. Over...

Less than one percent: That’s the organic reach of business-related organic (aka “free” posts) today on Facebook. Now that you can no longer count on the service to provide free...

Potential clientele are searching for a specific two-word phrase right now when researching local businesses, including funeral homes. Learn what it is and how to attract these searchers. “Near me.” That’s what...

You’re working hard to get great Google reviews—why not make the most of them? Google’s user-friendly (and free!) tool makes it easy to create marketing materials. We don’t have to remind...

Can “bad” reviews also be good? How many people actually post reviews regularly? Do people care if you respond to online reviews? Read on for those answers—and more! We say it...

Not everyone reviewing your business has the best intentions. If you’re not regularly monitoring your online reputation, you could get burned by fake reviews. Fake news is one of the biggest...

Reviews can be incredibly powerful for your funeral home, but they need to be seen. Here’s how to properly share them. Isn’t it wonderful when your funeral home gets a great...

Google’s local business reviews greatly benefit funeral homes when harnessed correctly. But Google’s system is far from foolproof; here’s what you need to know to about its processes. We’re about to...

Bad reviews = disaster. Not enough reviews = catastrophe. Every local funeral home today needs LOTS of positive online reviews. Learn the best ways to ask for reviews and the...

Google has cracked down on “review gating,” the process of segregating clientele’s positive reviews from negative ones. You need to know what this means and how to avoid getting in...

By July, if your website isn’t running HTTPS—making it safe in Google’s eyes—it will be hit with an ugly “not secure” warning that will scare off traffic and devastate conversions. That’s...

If you haven’t yet checked your website’s speed at Google’s PageSpeed Insights, stop now and click the link. It only takes a minute, and your business depends on it. All done?...

I usually stay quite busy explaining to my funeral home clients what they need to focus on to improve their organic (unpaid) search engine rankings in their local market. This time,...

As the owner or principal executive of a funeral home, you might have read the subject line of this email and thought, “Blogging? What on earth does that have to...

The more I work with funeral homes to get their internet marketing efforts up to snuff, the more questions I get about how various techniques work. That’s totally understandable — I...

“Conversions” is a term I use a lot in my line of work, but I’ve come to realize it’s not as familiar to everyone as it is to me —...

Online marketing is a dynamic environment: Tools and techniques are evolving all the time. What worked great 18 months ago might not be effective anymore. Any day now, a brand-new...

Now that we’re officially in 2018, I wanted to take a few minutes to point out some of the biggest funeral home marketing trends I’m seeing in the new year. While...

You don’t need me to tell you how important credibility is in a funeral home business. Anyone considering either at-need or pre-need services needs to feel complete faith in a...

For the first 15-or-so years of internet marketing, the term you’d hear all the time was SEO (search engine optimization). You couldn’t read anything about marketing your business online without SEO...

I know your time is important, so I’ll get right to the point: If you want 2018 to be the best year ever for your funeral home, repeat after me: Content...

One of the primary aspects of my job is leveraging the best tool for any given client’s particular need. For funeral home marketing, one tool stands above the rest for...

Reputation: It’s one of the most important aspects of any type of business. When it comes to funeral homes, it’s probably the most important one of all. If your reputation isn’t...

Learning about internet marketing can be scary to many small business owners, not just funeral home owners. But given how traditional the death care industry is, there does tend to...

If you’re having trouble meeting or exceeding your quantitative goals for at-need cases in a given month (or quarter, or year), it’s time to take a look at how that...