Have you ever taken a wrong turn and ended up on a dead-end road? It can be even more frustrating than a general wrong turn because you can’t go forward to get back on track. You must turn around and retrace your steps, which can take more time.
The digital version of this frustration occurs when you click a deadlink on a website. Depending on how the link is handled, you end up on a “404 error” page or routed back to the site’s home page. You lose potentially valuable time. Plus, you might no longer know how to get where you wanted to go on the website, and that’s frustrating.
These are reasons so many people bounce when they experience dead links. Bounce means they leave your site without further interaction. And since close to 90 percent of people won’t return to your site if they had a poor experience, that’s bad news for the bottom line.
Fixing broken links is easy. You just take the link out or reroute it to the right URL. Even so, something like 15 percent of all webpages have broken links. That’s because finding the links and maintaining your site regularly can be a bit of a chore.
Use Link Checking Services
Shore up your funeral home marketing efforts by cutting down on dead links on your pages.
One of the best ways to do this is to use a link checking tool to find potentially problematic links. Some options include deadlinkchecker.com and sitechecker.pro, which both include free options. And if you’re already paying for an SEO tool such as SEMrush or Ahrefs, you probably have access to a broken link checker.
How often you check for dead links depends on how much content you have, but running a dead link report once a month isn’t a bad idea for anyone. If you use a free tool, running the report only costs a few seconds of your time.