Every blog on your deathcare website should have a good title—also known as the H1 header or headline. It’s the first thing people read when they start browsing your content, so it must capture interest and provide some context about what’s in the post below.
The wrong headline can drive up bounce rates—that’s when people leave the page without engaging further. Use these three tips to create more powerful H1 headers for funeral home blog posts to keep people on the page and ensure they read more of your content.
1. Write Titles With Five to 13 Words
Catchy titles with a minimum of eight words can increase performance by around 20 percent all on their own. Some studies have shown that titles between six and 13 words drive the most consistent traffic.
If you’re writing titles more than 13-15 words long, they’re likely too unwieldy to do much good. On the other hand, titles with less than five words may not offer enough information about what readers can expect on the page.
2. Use Emotion-Centric Verbiage
Consider these headlines:
- 3 Ways to Memorialize a Loved One
- 3 Joyful Ways to Celebrate the Life of a Loved One
Which one seems more interesting to you? Most people would pick the second—especially if they’re on the hunt for information about vibrant celebrations of life.
Including emotion-centric language lets you create headlines that are more relevant to the content and more likely to capture reader attention.
3. Include a Version of Your Keyword
When possible, include a version of the primary keyword for the blog post in your headline. Doing so lets the search engines better understand what your content is about.
However, don’t put keyword inclusion ahead of readability, relevance, or an attention-catching title.