ChatGPT: Is It a Good Tool for Funeral Home Marketing? (Part 2)

Last week, we looked at ChatGPT and why you shouldn’t use it to generate all your funeral home marketing content. However, that doesn’t mean this AI bot and others like it are useless for content marketing. One good use of these tools is in research.

Including facts and stats in your blog posts and on landing pages can enhance the authority of your pages. This type of content can improve your SEO, but it also provides added value for the reader. When you provide that value, you build trust that keeps the consumer coming back to your site or prompts them to reach out to learn more about your services.

However, finding a relevant stat to add to your content can be a hassle. That’s even truer when you consider the need to keep all this information up to date. Each year, you should go through old content and replace outdated information—and that involves sourcing new statistics to replace the old.

With ChatGPT, you can ask the bot to retrieve data for you. To do so most effectively, you need to know what you’re looking for and where it might be found. For example, I know that the National Funeral Directors Association collects data about funerals. So, I asked ChatGPT, “According to the NFDA, how much is the average funeral?”

It returned the answer, “According to the NFDA, the average cost of a funeral in the United States as of 2021 was $8,755.”

In another example, I asked the bot, “What is the death rate in the United States according to the CDC?” It answered, “The most recent data shows the overall death rate in the United States in 2020 is 731.6 deaths per 100,000 population.”

If you’re using AI to pull information like this, it’s a good idea to spot-check occasionally to ensure the facts are accurate. The AI can make a mistake just like a person when pulling data. Even so, these tools can be a great way to collect interesting stats and facts for listicle posts quickly or to make your funeral home landing pages more engaging.