Where to Put Email Signup Forms for Higher Conversion Rates

When done right, email marketing is incredibly effective. It can generate up to $44 for every dollar spent, which is an impressive ROI of 4,200 percent.

Before you can generate that return, however, you have to generate subscribers. That involves inviting people to sign up for your deathcare marketing emails. The invite typically comes in the guise of a subscriber signup form. Here are five places on your site to consider putting that form to increase conversions and get more email subscribers.

Above the Fold

The ‘fold’ refers to an imaginary line on any web page. The part of the page that someone can see when they first land on the page and haven’t scrolled is above that imaginary line. Everything else is below it—or below the fold.

The terminology comes from newspapers. A folded newspaper on the newsstand would display the first half of the front page. Passersby would see the headlines, information, and images “above” the fold, so newspaper publishers tried to put the most attention-grabbing information there to increase paper sales. The same premise is true for digital: You want the most important stuff above the fold.

A Floating Signup Bar

You can also place a floating signup bar on your page so the invite appears no matter where people end up. It suspends itself over the page as people scroll back and forth between content.

It’s a best practice to have the floating bar timeout eventually, though. If it stays forever on the page, it may annoy and alienate readers.

Page Footers

For good measure, add your email signup bar or link to page footers. You can do this even if you include it somewhere else on some of your pages. This way, if someone missed another signup opportunity, they can easily find the invite at the bottom of every page next to links to your contact form or about us page.

As a CTA in a Blog Post

End some of your blog posts with a call to action to sign up for your email newsletters. You can let people know they can find out more about your services or get other insider information by doing so.

On a Subscriber Landing Page

Don’t forget to create a landing page just for your email newsletter. Use this page to sell the newsletter, letting people know what they can expect if they sign up.