Our series of Tuesday blog posts in March has focused on content curation. Not sure what that is or why you’d do it? Start with the first blog in our series this month to catch up—or read last week’s blog to learn about some best practices for content curation.
Once you’re caught up and ready to curate content on your deathcare blog, start with some of the categories below.
One of the easiest ways to create a blog post is to gather interesting statistics on a topic. Statistics lend well to listicle posts, and they’re a great introduction to sharing your own thoughts or experience.
For example, a crematory might create a blog post titled “9 Statistics You Didn’t Know About Cremation.” Each subsection would highlight a specific statistic sourced from a reputable website or industry publication. Each statistic should be shared alongside original content from the crematory that reflects on what the numbers mean or why they matter to the target audience.
Want to score bonus points on curated content based on statistics? Put together a few charts and graphs to give your post more visual appeal.
Share quotes from industry leaders about specific topics and provide a paragraph or two of original content reflecting on the quote or tying it to practical considerations for your target audience.
Sharing quotes from experts can be a great way to create content on topics you’re not an authority on yourself. For example, cemetery staff may know that their target audience is interested in the history of the area. While the staff might know a lot about the history of their own cemetery, they may not be experts in local or regional history. Curating a list of quotes with links to more information about those topics makes it possible to provide high-quality content on such topics.
Providing your audience with helpful tips relevant to your niche is one of the most helpful ways you can curate content. Find a topic that relates to your business and look for links that provide how-to content or tips.
For example, a funeral home might want to create a post curating tips relevant to giving eulogies. It might look for advice from speech writers, speakers, grief counselors, and other experts (that aren’t competitors). Links to content on those experts’ sites can be provided in a round-up that includes everything someone needs to know to write and give a eulogy.
Check back next week for our final post in this series. We’ll name-drop some tools you can use to make content curation even easier.