Three SEO Trends Funeral Home Marketers Must Prepare For in 2020

If your deathcare business goals for 2020 do not include funeral home marketing efforts, you’re already falling way behind your competition. Get started right in the new decade with help from these three trends and tips:

1. Conversational Content Works
In an industry that is so people-centric, businesses know that engaging and communicating with clientele is critical to success. But did you realize that’s true even before the first phone call or handshake?

Conversational content works on your website for numerous reasons.

  • It puts people at ease and helps them understand more complex topics.
  • It’s good for SEO because you’re more likely to use key phrases people use in desktop, mobile, and voice searches.
  • It positions your firm as one that is genuine and cares about families.

What’s the best way to create conversational content for your funeral home website? Write as if you’re a funeral director explaining the matter to a friend.

2. Google Properties Increase in Importance
Google continues to look for ways to put its own properties at the forefront of the search results. Many queries never leave SERPs because Google’s answer box, local pack, or map answers the intent of the search.

One way to ensure your business can participate in this growing on-search-page action is to ensure your Google My Business profile is updated and active. Funeral homes should claim this important online profile if they haven’t already and use it to drive increased SEO performance in 2020.

3. Mobile SEO Is an Absolute Must
Google’s move to mobile-first indexing in 2019 meant new sites that weren’t optimized for performance on mobile didn’t fare well in SERPs.

That’s not changing in 2020. In fact, you can expect a continued move to promote mobile-friendly sites over sites with nonresponsive design.

Deathcare businesses that haven’t invested in upgraded designs that work on all devices should make this a priority for 2020 in general, and particularly for the first quarter of 2020.

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