Local Favorites and Extended Review Reach: Two GMB Features to Improve Your Funeral Home Marketing

Funeral homes that haven’t claimed their Google My Business profile and put it to work are missing important online marketing opportunities. And if you’re not leveraging new features as Google offers them, you could be leaving sales on the table for the competition to scoop up.

Check out these two GMB profile changes that could provide positive funeral home marketing opportunities:

1. Local Favorites
In a world where almost nothing is certain, any type of assurance helps consumers make a more confident decision about purchasing goods or services. So Google’s new local favorites badges are likely to pack a pretty powerful punch.

The top 5 percent of companies in certain local categories will receive these badges. If your funeral home is rated one of the most popular local results for death care in the search results, you’ll be able to display the badge on your GMB profile and website and also in your physical locations.

It may seem like a small detail, but it’s the type of detail that closes the deal when consumers are deciding whether to click through to your site, call about an immediate need, or purchase preplanning services from you.

2. GMB Marketing Kit
Who said you had to be a graphic designer to generate marketing collateral that converts? Not Google.

It’s launched a marketing kit tool that lets you quickly convert information from your GMB profile—including reviews from previous clientele—into badges and graphics for your website or printables such as stickers and posters.

For funeral homes, this is a great way to highlight unique services or the fact that you offer high-quality customizations, because you can let your previous clientele speak for you. You can also add graphics to your social media posts to encourage more engagement.

Access these options via the website

These GMB upgrades aren’t magic buttons for funeral home marketing, but they do provide some extra benefits. And they’re free, so why not put them to work today?

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