You probably know that online deathcare marketing content must target some specific keywords. But are you paying attention to semantic keywords in your digital marketing copy?
What Are Semantic Keywords?
Semantic keywords are phrases that most people would use naturally when talking about a topic.
For example, if you’re discussing teaching a child to ride a bike, the term “ride a bike” is obviously critical. This would be akin to a primary keyword. But other phrases that might come up include helmet, push, pedal, fall, handlebars, and wheels. Those are the semantic phrases.
If you were discussing burial services with someone, words that might come up include plot, headstone, cemetery, funeral service, hearse, casket, and flowers. Even words like street, landscape, or the name of a neighborhood or town might come up when talking about a specific cemetery location. These are all potential semantic keywords.
Why Are Semantic Phrases Important to Deathcare SEO?
Semantic keywords provide natural language clues for what your page is about. They help the AI built into search engines evaluate your content to determine whether it’s a good match for certain search intents.
In short: Google doesn’t think it’s enough for your page to contain the phrase “cemetery burial service.” Google wants to see semantic evidence that your page is actually about that topic.
Are You Including Semantic Keywords in Website Copy?
Good news! If you’re already writing high-quality, comprehensive content that fully addresses the potential questions of searchers, you’re probably using semantic keywords.
And if you aren’t sure, you can use tools such as SEMrush’s keyword planner, INK SEO, or Surfer SEO to get suggestions for semantic keywords to include.