If you film it, they will come. Okay, that’s not exactly how the memorable Field of Dreams line goes, but are you a family in rural Iowa or a funeral home in literally any location that’s not a cornfield?
We’re going to assume the latter, and if that’s the case, video marketing might be the baseball diamond you need to create.
Need help convincing yourself or anyone else that this is true? Check out these facts:
- More than 80 percent of businesses use video in marketing in 2020. That’s almost a 28 percent increase from a year ago, heightening the chances that your competition is reaching out to potential clientele in this manner.
- Stats and studies indicate that by 2022, video will account for more than 80 percent of online traffic. If you don’t have a stable of video content by then, you risk not connecting with families in need or those looking to preplan.
- Video is just easier for many people to consume. On average, people remember 95 percent of a message if they receive it via video. That’s compared to only 10 percent retention when reading a message.
- Video content gets more love from online audiences. On social, posts that contain video content are shared 1,200 percent more than any other content.
Convinced and ready to start incorporating video into your funeral home digital marketing? Follow some of these tips to make it work for you.
- Don’t go big out of the gate. Start with small videos that you can post to Instagram or Facebook. You can even use your smartphone, so your entrance into video marketing doesn’t have to come with a big budget line item.
- Concentrate on authenticity. Consumers want to hear from you; they don’t want slick advertising messages. Use video to share helpful information or authentic moments with your staff.
- Put the hook first. You only have a few seconds before someone swipes or taps away, so catch viewer attention by asking a relevant question or giving a hard-hitting fact first.
Soon, funeral homes might not have any choice about whether to integrate video if they want to reach people online. Taking baby steps now gets you ready for a future that might rely wholly on video content.