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The Power of Online Reviews for Funeral Home Brand Development

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When are you most likely to seek new reviews for your online profiles or Google page? If you’re like a lot of brands, you might not think much about reviews until someone leaves a negative one and you want to drown it out.

That’s basic reputation management, and it’s not a bad response.

But your efforts on reviews should go beyond the basic if you want to build a stronger funeral home brand. Reviews can help you rank better in Google, drive more traffic to your pages, and help more families during their time of need.

And while some of this is related to Google algorithms and other data-crunching technology, some of it’s caused by the fact that more positive reviews mean a better overall reputation for your funeral home.

Here are some stats that prove just how powerful of a reputation (and revenue) driver reviews can be:

  • 94 percent of people say they have decided not to purchase from a business after seeing a negative review online
  • 90 percent of people check reviews at least occasionally before contacting or visiting a business
  • 84 percent of people say content in an online review is as trustworthy as a recommendation they receive from a friend
  • Review content impacts as much as 67 percent of all purchasing decisions

If you’re not winning at the review game, you’re losing clientele before you even get a chance to make an in-person impression on them.

This is, in part, because people have learned how to put the internet to work in their decision-making. About 63 percent of individuals say they check Google reviews before contacting businesses for service. And since families want the best for their departed loved one, they’re going to start with funeral homes with higher overall ratings.

Simply seeking out positive reviews when you need to mask a negative one won’t necessarily give you that higher average. Instead, take a proactive approach to funeral home branding by continuously providing excellent service and tactfully encouraging clientele to leave reviews.

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