Did you know how long you’ve had open credit accounts drives between 10 and 15 percent of your credit score? It’s called credit age, and the reason it’s important to your score is that lenders want to know you have an established and responsible relationship with credit.
A similar truth occurs with search engine optimization. Google likes to see content that’s been around a while and is performing well with users. That means people who end up on the page actually read it, click through on links, or otherwise engage with the content.
On top of that, it can take a while for search engine bots to crawl your content and index it in the search results—which is the first step to getting ranked and showing up for searchers on those pages.
You can see that sitting on content until it’s just right can mean lost time for important SEO.