Blogs,Funeral
Radio Advertising for Funeral Homes: Part 1
Is radio advertising a good fit for your funeral home? It depends on a number of factors, but for many firms, the answer is yes.
There are over 15,000 radio stations in the United States. Combined, they have an enormous audience—about 90% of the people in the country of almost any age listen to radio at least monthly.
That makes radio a great place for deathcare advertising, but many small businesses think radio ads are too expensive or that this traditional format is dead.
In 2019, U.S. advertisers spent $17.9 billion on radio advertising. That number’s expected to grow by almost a billion through 2023, and a majority of the firms advertising in this format are local small or midsize businesses (SMBs).
If you’re currently not among those numbers, what do other businesses know about radio advertising that you don’t? Next week, in Part 2 of this series, we’ll dig into some statistics.
