Fostering Trust Via Existing Funeral Home Reviews

Trust is an important factor in large buying decisions for many consumers, but it’s even more important when it comes to certain services.

You need to be able to trust the people who manage your money, care for your children, or provide healthcare. And people need to trust the business that carries out their final wishes or cares for their lost loved one.

What Causes Consumers to Trust Businesses?

• More than 70 percent say they trust businesses that are known for high-quality goods and services.
• More than half say they’re more likely to trust a business with good reviews and ratings.
• Around 50 percent of consumers in America say a fair price helps foster their trust.
• Other trust factors consumers listed included knowing that the business always treats people fairly and addresses customer service issues.

The Role of Funeral Home Reviews in Building Trust
How do you get the word out that you provide high-quality services, fair prices, and address any issues quickly and appropriately? You can and should convey all this in content on your website, but that doesn’t automatically create trust. Just because you say you’re an honest, caring funeral home doesn’t mean you are.

Which is where funeral home reviews come in. By tactfully asking families to leave a review of your business on Google, you create a bank of recommendations that online searchers can see. Let others convey all those things about your business.

But don’t just leave the good stuff in SERPs. Use the reviews to spread those trust vibes across your web pages and social media. You can quote reviews on your site in content, callout boxes, and graphics and do the same on social media.

By sharing the content of your good reviews, you help people see that you’re a trustworthy provider of deathcare services. That increases the likelihood they’ll click through to your site to learn about preplanning services or contact you during their time of need.