If you missed the first two blogs in this series, make sure to check out the previous week’s info on conversational marketing and personalization. This week, we’re looking at how consumers can help you generate deathcare content for marketing purposes.
What Is User-Generated Content in Marketing?
User-generated content is any content that your clientele, potential clientele, or target audience creates. Examples include:
- Reviews and testimonials, whether they’re entered on your own site, social media pages, or via Google reviews
- Comments on your social media or blog posts
- Responses to contests and other requests for content
Ways Deathcare Firms Can Benefit From User-Generated Content in Marketing
Inspire users to create content that adds SEO value to your blog posts by asking questions at the end of posts and engaging users in the comments. When people are writing comments that are quality and relevant, that can increase the semantic SEO value of your page.
User-generated content on social media helps increase the exposure you get. When someone likes or comments on your posts, those posts may show up for their friends on social. Posts that get a good number of comments tell the algorithms that people find your content useful or interesting; in turn, the algorithms show that content to more people.
You can also encourage user-generated content by asking for reviews. Let families who praise your services know that an easy way to support your business is to leave a review on Google. You can also use quotes from such reviews on your own pages as testimonials and quotes, increasing relevant content without you having to write it all yourself.
Next week, we’ll look at a related marketing concept that’s trending for 2023: interactive content. Between now and then, consider one way you can encourage others to generate content that helps your deathcare firm show up for others online.