Website conversions are vital for any business – the process of turning visitors into clients ensures that your online presence is powerful and compelling. In the deathcare profession, this is crucial, as grieving families rely on your services during their time of need.
In this four-part series, we’ll look at some valuable insights and actionable tips to help you optimize your website, enhance user experience and ultimately increase conversions. By improving your website’s conversion rates, you’ll be better equipped to serve grieving families and grow your deathcare firm.
Part 1: Sticky Headers with Clickable Phone Numbers Enhance Accessibility
The first part of our series will focus on the power of sticky headers with clickable phone numbers and how they can significantly improve your website’s conversion rates.
A sticky header is a website navigation element that remains fixed at the top of the page as a user scrolls down. This constant presence ensures that essential information, like your name and phone number, and site navigation are always accessible to the visitor. It also makes it easier for families to reach out in their time of need.
Incorporating a clickable phone number in your sticky header can be highly beneficial for your website for several reasons:
- Enhanced visibility: Grieving families need quick access to your contact information. By including your phone number in the header, you make it highly visible and accessible to visitors. The easier it is for potential clientele to find your contact information, the more likely they are to call you.
- Increased trust: Showcasing your phone number prominently establishes credibility and trust with your visitors. It shows that you’re a legitimate business that’s open to communication with families so you can help during their difficult times.
- Improved user experience: A sticky header with a clickable number allows users to contact you without having to scroll to the top or hunt for your contact information. This convenience can lead to higher customer satisfaction and conversion rates.
- Better mobile experience: Mobile users often prefer calling businesses directly. By having a clickable phone number, you cater to this preference and make it easier for them to contact you.
Sticky headers with clickable phone numbers can significantly improve your deathcare firm’s online presence, making it easier for families to reach out and enhancing your website’s conversion rates. Check back later for Part 2, where we’ll discuss the importance of title tags and meta descriptions.