The average return on investment for paid advertising campaigns is a worthy 200 percent. But if you’re not paying proper attention to your ads, you may not be getting good ROI. Check out these three tips to boost the performance of your home improvement PPC ads.
1. Double Check Your Keywords
Around 85% of people start with an internet search when looking for local businesses. As a local service business, make sure your ads are targeting local keywords where appropriate to ensure you show up for those people.
You also want to ensure that your website supports those keywords. If you have an ad targeting “window repair in Miami” and it leads to a page on window decor, you’re wasting your money. People looking for repair information specifically in Miami will click away, probably to a competitor’s page.
2. Consider Amazon Ads
Many people don’t realize this, but you don’t have to sell your items on Amazon to use Amazon ads. If you sell goods such as curtains or blinds, you might be able to capture interest from people searching for those things on Amazon. The great thing about this is that people who search on Amazon are typically further down the sales funnel, which means they’re close to being ready to make a purchase.
3. Use Remarketing Campaigns
Remarketing ads are a great way to ensure you continue to remain in the forefront of consumer minds. Here are the basics of how they work:
- Someone visits your site and Google or another ad network captures their IP address.
- That person leaves your site and goes on to browse the internet.
- When they show up on other pages that allow ads, the ad networks recognize the IP address and can serve up an ad for your business.
Remarketing lets you create more touchpoints with consumers, increasing the chance they return to your site when they’re ready to make a purchase.