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Excellent SEO Investment: Local Citations and Links

Posted On: September 23, 2016

Most people mistakenly assume that local citations and links are only necessary for local websites. We are working to break the myth about citations for non-local websites. It appears that there are strong benefits for all types of websites, which means that these links and citations should be an important part of your search engine optimization campaign.

Here at Ring Ring Marketing, we work hard to stay current with all of the changes that are happening in the world of search engine optimization. Our team is constantly testing and implementing different strategies to offer our customers the best results possible. We have found that these links can be quite beneficial for all types of websites, and here’s why:

Local Link Benefits

It makes sense to see why local businesses should focus on local links. These types of links help to boost visibility on Google maps, increase local rankings, and improve domain authority. As a result, more local, targeted traffic comes to the website each day. There’s no question that local links are beneficial for local websites.

But, what about websites that only conduct business online? These companies can still benefit from these local citations and links. For example, citations are beneficial to boost domain authority, which is beneficial to box out the competition and improve online rankings. At the same time, it becomes harder for competitors to catch up because they find it difficult to get the same links.

When local links are built correctly, they help you increase the right types of anchor text, which helps with overall SEO efforts. Google also sees that there are many local links pointing to your domain, and these links act as a trust signal for the search engines.

Finding Local Links

Here are a few ways you can increase the number of local links that are pointing to your website:

  • Search for competitors to see where they have links. Look for ways that you can get links from those same websites. Consider looking for multiple companies in the same industry to find where there are similarities in their link campaigns.
  • Look online for the city and state name. This search will show many places where you can find locations for business listings. Try searching “City, State listings” to see what comes up.
  • Use tools like Link Intersect, Ahrefs, or Majestic to see an overview of competitor links.

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