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The latest on local search

Let’s turn to a subject we’re much more positive about: local search. If you read this newsletter regularly (fingers crossed!), you know we’re big on local search: It’s a foundational aspect of your marketing efforts. But we’ve been over that many times, so let’s get to the meat of the matter. Here are a few recent issues related to local search:

Google pushing domain registration: As if Google didn’t do enough things, it’s looking to get into domain registration in a big way. It’s offering domain names for $12 per year, and you might well feel more comfortable registering a domain with a big player like Google than some of the fly-by-night companies out there. Right now, you need to request an invitation, but the option is likely to appear across the board fairly soon.

Fly the friendly skies with Apple: The newest version of Apple Maps for iOS8 includes an option to take a flyover tour of some cities, including New York City and San Francisco.

Survey says: Organic search and Google+Local deliver the greatest ROI for local businesses. That’s the determination of a recent survey by Bright Local. The essential points are that Google Places delivers three times more traffic than Bing Local and Yahoo Local and that organic search and Google Places deliver the most calls to local businesses.

Message Yelp: The company announced it’s adding a “Message the Business feature to its business listings. The feature will send an email directly to the business, and the business can then reply by email. It’s important to keep an eye out for these emails, because ignoring them could lead to a bad review and/or loss of business.

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