Why Click Costs Are Different Between Generic and High-Intention Keywords

When creating an ad, you need to spend money on certain keywords to entice potential families to click on your ad. This will hopefully lead that family to use your business.

Like gambling, it’s a risk – which type of keyword should you go with? And why do generic and high-intention keywords have different costs?

In this video, we’ll discuss why keyword click costs differ between generic and high-intention keywords.

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