As long as you’re providing excellent service—and we’re sure you are—your funeral home should have lots of positive reviews on Google and other platforms.
Today, a business’s online reputation means more than ever before to consumers. Did you know that 90% of consumers read reviews before making a purchase and 75% of shoppers say they trust online reviews as much as personal recommendations?
That’s why online reputation matters so much. For many families, it’s the first and clearest representation of your firm’s credibility.
The firms that get the best calls are the ones with the best reputations. If you want better calls, make sure you’re generating lots of positive reviews. This is your best defense against price shoppers and other low-revenue calls. It’s also how you protect your market share.
It’s honestly not too hard to generate lots of positive reviews, but there are some key tactics involved with doing it effectively.
And it’s just as important to know how to deal with negative reviews. Handled properly, these criticisms can often be mitigated or even removed—you just need to know how to do it!
Everything you need to know is in this FREE workshop from funeral marketing expert Welton Hong.