What Mobile Marketing Is and Why Deathcare Firms Can’t Ignore It

Around a decade ago, mobile marketing was a new trend that many thought was a passing fad. Today, mobile marketing is a critical part of digital marketing that no deathcare firm can afford to ignore.

What Is Mobile Marketing?

Mobile marketing is an umbrella term that covers any efforts to reach people on mobile devices. That includes:

• Content marketing that keeps mobile users in mind
• Email marketing that uses formats and content that works well for mobile users
• Reaching clientele or potential clientele via SMS or text messaging
• Interacting with your audience via mobile apps
• Targeting potential clientele via mobile ads

When you take time to develop a strong understanding of your target audience, you can connect via mobile marketing in ways that are more likely to engage them. For example, average mobile users in younger demographics spend an hour or more a day on social media and other apps. Knowing this, deathcare firms might launch mobile marketing on these apps to educate people about the benefits of early preplanning.

Why Is Mobile Marketing a Must for Deathcare Firms?

As of 2021, almost 85 percent of Americans accessed the internet via smartphones, and that number is constantly growing. Many Americans, especially in younger generations, primarily or only get online on smartphones and other mobile devices. Deathcare firms that aren’t investing in mobile marketing now are already missing out on connections with huge swathes of their target audience. In years to come, mobile devices are likely to account for close to 100 percent of consumer internet connections, making mobile marketing even more important.

Deathcare firms that aren’t sure how to start investing in mobile marketing can try one or more of the tips below starting today:

• Ensure your website is mobile-friendly—make sure it shows up well and can be easily navigated on any size screen.
• Create copy on your site and in emails that works for mobile users—keep paragraphs short and use subheadings and bulleted lists to make copy scannable.
• Build an SMS subscription list—these are people who sign up to receive informational texts from you just as others sign up to receive emails.
• Launch ad campaigns via mobile apps you believe your target audience is using.
• Connect with your audience on social media and start building a community.