Now Is the Perfect Time to Pursue Preneed Sales
Now is a great time for funeral homes to double down on selling preneed, because people feel more comfortable discussing the topic due to the pandemic. At the SCCFA Annual Convention in Atlanta, I’ve been hearing from many funeral directors about how preneed sales have rapidly risen lately. They’re quickly making up for revenue losses in the spring and summer, and so should you. This is a great time to target those problem-aware consumers and write preneed!