Our founder comes from an R&D background, so we’re constantly testing which platform (digitally and offline) provides the best source of qualified preneed leads. We’ve dived deep into Google, Facebook, direct mail, and other avenues for the past couple of years. What have we learned? There’s no holy grail or anything that replaces the traditional customer journey and a solid marketing strategy. In Welton Hong’s latest video, he shares his insights on which source is best (the answer may surprise you), and what you can do to get the most out of all the leads you generate.