Six content marketing case studies from which funeral firms can learn to improve their own digital marketing performance.
Whether you run a single funeral home location or a regional firm with multiple properties, leveraging current technology is very important for success.
As long as you’re providing excellent service—and we’re sure you are—your funeral home should have lots of positive reviews on Google and other platforms.
Today, a business’s online reputation means more than ever before to consumers. Did you know that 90% of consumers read reviews before making a purchase and 75% of shoppers say they trust online reviews as much as personal recommendations?
That’s why online reputation matters so much. For many families, it’s the first and clearest representation of your firm’s credibility.
The firms that get the best calls are the ones with the best reputations. If you want better calls, make sure you’re generating lots of positive reviews. This is your best defense against price shoppers and other low-revenue calls. It’s also how you protect your market share.
It’s honestly not too hard to generate lots of positive reviews, but there are some key tactics involved with doing it effectively.
And it’s just as important to know how to deal with negative reviews. Handled properly, these criticisms can often be mitigated or even removed—you just need to know how to do it!
Everything you need to know is in this FREE workshop from funeral marketing expert Welton Hong.
What to Expect
There’s way to fight against direct cremation businesses that doesn’t require you to descend to their level.
You don’t have to take a trip down Discount Road. Instead, you can focus on your strengths to provide a high quality of service and be rewarded for it. There is a way to get those calls back.
You do it by winning the first call.
If you believe you bring real value to families, don’t shy away from that fact. Instead, use it to your advantage. The key is to know how to market the value you bring to justify your cost.
In Welton’s latest webinar, How to Win the First Call Away from Direct Cremation Businesses, you’ll learn what you need to do, including:
- How to brand yourself as the elite funeral services provider in your area
- How to improve your online reviews and why they’re important
- How to show up first on Google’s search engine results pages
- How to answer the phone properly to make the most out of every call
What to Expect
You’ve got a fight on your hands. Deathcare will only become more competitive in the future as the larger public companies acquire more properties and more discount cremation firms enter the market.
What should you do? Chances are you’ve been bombarded by different “experts” telling you how to improve your online marketing. You’ve been told “Facebook is the answer,” or “you should be doing more SMS marketing,” or “build your email list.”
Some of what you’ve heard is good advice, but a lot of what you’ve been told is just frankly wrong.
We’re here to clear up the confusion and tell you what works and what doesn’t. And one of the best ways to outpace your competitors is to become your community’s “go-to” firm.
If you want to win this fight, the bottom line is you’ll need to step up your game. Your firm will become the funeral home that’s top of mind in your community only through the quality of your service along with the quality of your marketing.
In Welton’s latest webinar, How to Brand Your Funeral Home as the Local “Go-To” Firm, he’ll show what you’ll need to do, including:
- Why and how you should train your staff to answer the phone
- Why you need more five-star reviews and how to get them
- How to increase brand awareness
- How to use local search to become the “go-to” firm
Ring Ring Marketing Founder and CEO Welton Hong has analyzed so many Google Analytics reports over the years, he can’t even put a ballpark number on it. If he’s not over the 1,000 mark yet, he’s certainly getting very close!
With his “Look Over My Shoulder” series of webinar presentations, he wants to show you exactly how he mines data from these reports to help funeral homes grow more calls. With this information, you can laser-target your marketing efforts to generate more revenue ASAP!
In a Look Over My Shoulder presentation, you get to do exactly that: You effectively look over Welton’s shoulder, watching every single step Welton and his team take to help funeral homes grow!
Interpreting a Google Analytics report is one of the foundational strategies for understanding where your funeral home marketing is working well—and where improvements can be made.
These reports can be confusing at first glance, but Welton will show you exactly which data is important to you and how to use it to your benefit.
Ring Ring Marketing Founder and CEO Welton Hong can tell within only a few minutes of auditing a funeral home website whether it’s likely converting visitors into clientele—or whether most visitors will jump ship and head to a competitor’s site instead!
That’s because he knows exactly which elements work for conversions and which ones actually hinder conversions—and he’s pulling back the curtain to show you everything he knows!
You’ll get to “look over Welton’s shoulder” and watch as he audits a funeral home website and explains what he would do to double or even triple the site’s conversion rate.
Want to know how you can generate many more calls from local families just by making some tweaks to your site? It’s as easy as signing up now!