We provide an expert, in-depth evaluation of your website from a conversion and usability perspective. If you know your website can perform better, but you’re not sure how to fix it, we will give you specific, actionable advice for improving content, design, organization and persuasiveness to meet your conversion rates.
Every single SEO campaign is different; there is no “magic bullet” for fast rankings. We will analyze your site and your competition to best strategize how to bring you qualified traffic. We use only “white hat” search engine optimization techniques – after all, an authoritative site is no good if it’s banned from Google!
We will work with you to conduct extensive keyword research to determine the most popular search terms people use when searching your company’s products and services. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for.
We have call tracking technology that tracks every single visitor who calls you. It does this by allocating a unique telephone number to each visitor. We can also track what the visitor is doing online. This lets us report on how the visitor found your website, the exact keywords that were searched for, and which pages this visitor viewed before, during and after the call.
Social media tools such as Facebook, Twitter and Pinterest are excellent lead generation tools for inbound marketing — when used correctly. When used in an unfocused way, without a specific action plan, SMM can cause more harm than good. When correctly incorporated into a focused campaign, SMM is a highly effective way to deliver big-time results at virtually no cost to you.