Superpower Your Online Marketing by Making Friends with Yelp
Let me tell you about an online service that can have an incredibly valuable effect on your local business. This service can:
- Massively improve your authority within your industry
- Attract throngs of new customers to your door
- Drive substantially more traffic to your business website
- Markedly improve your site’s ranking in local search results
- Significantly improve the revenue you receive from the Internet
Would you believe this service is… Yelp?
Well, of course you would, because I gave that away in the headline. But if I hadn’t, would you have realized just how many rewards you can reap just from improving the ways you work with Yelp? I explain how you can enjoy these rewards in my webinar, Making Friends with Yelp.
Many business owners don’t understand that Yelp, the decade-old service that’s become the top review site in the nation, has a lot more positives than negatives.
They get hung up on occasional negative reviews, whether fair or unfair, and can’t understand why they have to put up with a service that forces them to participate.
While it’s true that negative reviews occur to every business sometimes — even the most beloved businesses in every community — there are ways to mitigate their effects and even prompt the reviewer to update the review with a more positive star rating.
Through my online marketing firm, Ring Ring Marketing, I’ve been helping my clients put the strategies detailed in this webinar into place. By making friends with Yelp, these clients have attracted lots of new customers, generated plenty of new revenue and lay the foundation for continued success.
Making Friends with Yelp explains the best ways to generate more reviews, which results in greater search engine optimization (SEO) and higher search rankings regardless of whether the reviews are positive or negative. (Though positive is always better, of course.)
The webinar explains how to improve the likelihood that positive reviews will be displayed prominently on your Yelp page, rather than being caught in Yelp’s filtering software. It details how to subtly encourage satisfied customers to review your business on Yelp without you running afoul of Yelp’s prohibitions about actively soliciting reviews.
Ultimately, the strategies explained in Making Friends with Yelp will give you a sizeable advantage over your competitors.
You’ll learn the right way to deal with negative or questionable reviews, mitigating their impact or even getting the reviewer to update the review with a more positive result. This actually happens more often than you might think — it just requires some good old-fashioned diplomacy.
To watch a recording of the webinar, please click on the link below: