How To Close More Leads By Improving Your Online Reputation
We always pondered why some businesses have much higher closing ratio and why have low closing ratio. Having worked with hundreds of businesses across US and Canada, a pattern is now very clear. Those businesses that have high lead count and high closing ratio all have very good online reviews and online reputation. Those that have many negative reviews or very few reviews online, they have lower closing ratio.
Consumer behavior has changed a lot compared to a few years ago. In the past, people will simply call you directly from your offline or online advertisements without doing much research. The main reason was that there there were no reliable 3rd party resources to check you out.
For big ticket items, consumers now do check you out on 3rd party unbiased review sites such as Yelp, Google, Facebook, Angie’s List, Houzz, etc. before they call you or before they buy from you. Even if you are able to get to the sales presentation stages with them, if you don’t have good reviews, they will still buy from your competitors.
In this webinar, I want to educate you how you can leverage these 3rd party review sites to boost your sales and meet your annual revenue targets. I will be covering the following:
- Why online reviews are so critical these days
- Which online review sites are relevant
- How can you get more positive reviews
- How can you get negative reviews removed
- How to systematize your online reputation