Funeral,Training

Zen and the Art of Review Responses: Protect Your Rep Without Losing Your Cool

How you respond to reviews online has an enormous effect on your funeral home’s reputation. That’s true of both positive reviews (respond to all of them, and don’t use a boilerplate reply) and negative reviews. Revolutionize your online reputation simply through how you respond to reviews (and other online comments).

In this Workshop you Will Learn:

  • How Negative Reviews Can Be P.R. Opportunities: Even if you can’t get a reviewer to change their post, you can turn lemons into lemonade.
  • When to Fall on Your Sword: How owning up to an honest mistake actually makes potential clients more likely to use your funeral home.
  • When to Push Back: Believe it or not, you don’t always have to apologize or make nice, as long as the facts are on your side and you remain calm and professional.
  • How to Wreck Your Reputation with One Response: We don’t want you to follow suit, of course, but we’ll provide a few examples of firms that did exactly that.
  • Why You Also Must Respond to Positive Reviews: This can be a huge difference-maker, especially if your competing funeral homes in your area don’t bother doing it.

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