Videos
Short, yet informative, videos to help you protect or grow your market share.
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Are you or your agency bidding on your own brand name in Google Ads? If so, you’re wasting money. Google already knows your brand and will display your information in... -
If you’ve already maxed out your Google Ads campaigns, it’s time to consider expanding to Bing Ads. Bing is often overlooked, but it can be a cost-effective way to...
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Curious if your competitors are running Facebook ads? It’s easier than you think! In this video, we show you step-by-step how to check if your competitors are running ads, what...
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There’s a common misconception that regularly posting on Google Posts will improve your local rankings on Google. However, data shows that this is not the case. Google Posts don’t affect...
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Wondering if bidding on a competitor’s brand name is a good strategy? While it might seem like a clever tactic, it often ends up being a waste of your ad...
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Wondering why your funeral home isn’t showing up in Google’s top 3 recommendations? This video breaks down the top three ranking factors that can help you get noticed by families...
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Content: Regularly monitor your campaigns and adjust bids based on performance. Use negative keywords to improve ad relevance and save money. Focus on clear, concise ad copy that highlights what...
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When deciding between Google Ads and Facebook Ads, funeral homes must consider their unique needs and objectives. Google Ads are ideal for reaching families actively searching for services, making them...
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In the funeral home industry, understanding push and pull marketing strategies is essential for success. Pull marketing, through platforms like Google, focuses on attracting families who are already searching for...
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Google Pay Per Click (PPC) can help you reach families searching for funeral services online. Choose the right keywords, create compelling ads with clear call-to-action, and set a budget to...
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When it comes to marketing for funeral homes, Google and Facebook offer distinct advantages. Google is ideal for reaching those who are problem-aware and actively searching for funeral services, making...
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Google Alerts is a powerful tool that funeral homes can use to monitor brand mentions, track competitors and stay informed about industry news. This free service provides instant notifications whenever...
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Retargeting allows you to show ads to people who have visited your website but didn’t take action. Keep your funeral home top of mind by creating compelling ads tailored to...
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While Yelp is known for restaurants, its role in the funeral home industry is often overlooked. Our latest video explores whether investing time in Yelp is worth it for your business....
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Maintaining a strong online reputation is crucial for funeral homes. While Google dominates, Yelp is still important, but you can’t directly ask for reviews. Our video shares ways to ethically...
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Ensure your website is user-friendly with clear menus and a clean layout. Use strong calls-to-action like scheduling consultations or pre-planning services. Include testimonials and success stories to build trust. Prominently...
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Establish your funeral home as the top choice in your local community by leveraging Google Display Network (GDN). Target specific demographics with banner ads that display across popular websites, just...
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Reach your local community effectively and affordably with YouTube ads. Target specific demographics, ensuring your message reaches the right audience. Enjoy cost-effective advertising with the first five seconds free if...
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Providing excellent service is the foundation of a positive reputation. Ask families for feedback and respond promptly to reviews, both positive and negative. Keep your website user-friendly and updated with...
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Ensure your funeral home website loads quickly to provide the best user experience and improve your Google ranking. Use Google’s PageSpeed Insights tool to regularly check and optimize your site’s...
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Discover how our strategic use of negative keywords can maximize your Google Ads ROI. By preventing your ads from appearing in irrelevant searches and focusing your budget on high-value clicks,...
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Reputation management is crucial for funeral homes. Monitor and respond to reviews on platforms like Google, Facebook, and Yelp. Encourage positive reviews through follow-ups and thank-you notes, and always respond...
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If you’re trying to drive attendance to your funeral home’s preplanning lunch and learn, you have to follow up with your leads. In this video, Funeral Director Jill Lazar will...
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Funeral directors, forget faceless marketing. When it comes to deathcare, faces equal trust. Watch this video to understand why showing your face is crucial to your funeral home’s marketing...
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Look, I know you’re busy. As a funeral director, you don’t always have extra time to watch the latest marketing videos. Let me show you how to speed up the...
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Google is removing the chat and call history features from Google Business Profile by the end of July. Find out how to navigate these changes and maintain strong connections with...
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Discover how the latest update to Google Ads can help funeral homes improve ad targeting by including misspellings in negative keywords. This video explains the changes and provides tips on...
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We recently had so many people RSVP to one of our funeral home client’s preplanning lunch and learns, we had to create a second event. Jill Lazar, a funeral director with...
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Funeral directors are busy—you don’t exactly have time to watch any and every educational tutorial, webinar or informational video on YouTube. But there are some videos that could likely benefit...
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You might’ve heard of remarketing, or maybe your funeral home already uses it. But do you understand how it works? In this video, discover what remarketing means and where it...
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Are you paying a marketing agency for SEO but still not seeing any results? Watch this brief video for three ways you can check your agency’s work and see if...
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So you got a negative Google review from a former employee—it happens! And I assure you, there’s no need to panic. However, there is a proper way to mitigate any...
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Not to be dramatic, but online reviews are the heartbeat of your business’ reputation. And I’m not just talking about Google reviews—Facebook and Yelp, too. In this video, discover why...
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In the bustling digital marketplace, two giants stand tall: Google and Facebook. Both are powerful yet serve completely different purposes for your business. And it’s critical you know what purposes...
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Some of your potential clients are invisible. No, I don’t mean ghosts! What I mean is, they’re unaware they even have a problem—and even more unaware there’s a solution: your...
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There’s no magic trick to rank higher on Google. The only way to improve your search ranking is through high-quality content. I do, however, have some advice for how to...
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Let’s talk about leads. Everybody wants bottom of the funnel leads, aka people who are ready to buy. But that doesn’t mean you should disregard the top of the funnel...
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Location. Location. Location. You’ve probably heard it before, but location matters—especially when it comes to Google search rankings. Watch this video for some quick tips on how to score...
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When you’re surrounded by experts in digital marketing, nothing seems more important than the fundamentals. In this video, learn how to get through to hard-to-reach clientele with the basics.
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Did you know 50% of visitors leave a website if it takes longer than three seconds to load? If you’re worried this might affect your website traffic, don’t! There’s an...
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Why are local service ads so beneficial for funeral homes? The biggest reason is in the name—they’re local! I’ll explain. LSAs use geotargeting to reach only those in your local...
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In their crucial moments of need, families turn to Google to find immediate service from a local funeral home. If you want to be seen by those families, you might...
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You probably already know a thing or two about the standard pay-per-click (PPC) ads—especially if you’ve been watching our videos. But lately you’ve been hearing more about Google’s local service...
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When it comes to digital marketing, social media often seems like the go-to tool for everything. The truth is, it’s not the only tool that works. Watch this quick video...
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At RRM, it’s our personal mission to make your funeral home’s phone ring. But what happens after that? Watch this video to discover why answering the phone is critical to...
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Want to make your funeral home’s phone ring? Senior Implementation Coach Roger Jorah explains three steps to getting there.
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Impressions, clicks and conversions are three different things. In this video, our Senior Client Relations Manager Nick van der Meer shares a useful metaphor to understand the difference between these terms.
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Your funeral home’s website is different from any other business’ website. Our Senior Client Relations Manager Nick van der Meer will explain why and what that means for your...
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Not all digital marketing clients are the same. At RRM, every client receives a marketing strategy tailored just for them. Senior Implementation Coach Ana Barrera explains how she once...
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In today’s digital age, it’s critical for every business to have a marketing budget. In this video, Senior Implementation Coach Roger Jorah will explain why it’s so important to your...
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Google ads are an excellent tool for boosting your business’ visibility. But maybe you’re starting to notice a new type of ad displayed above yours and wondering what that’s all about....
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Are you using the right keywords in your ads? If you’re not sure, don’t fret. In this video, Implementation Coach Dillon Davidson will explain how RRM can help.
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Senior Implementation Coach Ana Barrera knows the power of positive online reviews. Watch this video to find out how she harnessed that power for one of her Ring Ring Marketing...
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Looking for a way to increase your call volume without spending more money? Then it’s time to cultivate some relationships. Watch this quick video to learn why it’s...
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Negative online reviews are inevitable. While you might receive mostly positive reviews for your business’ wonderful service, it’s perfectly normal to receive a negative one every now and then. Our...
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Do you ever find yourself questioning the lead quality you get from Facebook Ads? Here’s the truth: In time, these leads will produce a lot of revenue for your firm,...
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The easier, the better, right? Not always. Google is making ad management as easy as possible for business owners, but that comes with a cost—a big one! With this ease...
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We asked Senior Implementation Coach Ana Barrera how Ring Ring Marketing differs from other marketing agencies. Here’s what she had to say.
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Not sure how we can help your business? In this video, Senior Implementation Coach Roger Jorah will give you just one example of how we helped a client optimize their website...
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Your business’ website is your digital storefront. And at RRM, we make it our mission to drive people to that storefront. Watch this video featuring Implementation Coach Dillon Davidson to learn...
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One of our first steps as your digital marketing agency is to look at your website. In this video, Senior Client Relations Manager Nick van der Meer will explain why.
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If you want your business to succeed, your website needs these three things. In this video, Senior Implementation Coach Roger Jorah will walk you through these must-haves.
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We asked Implementation Coach Dillon Davidson what separates Ring Ring Marketing from other marketing agencies. Watch this video to learn why he thinks it all boils down to accountability.
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Are you scared of getting a bad online review? We get it. But the truth is, even bad reviews aren’t always a bad thing. Watch this video to learn why.
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Are you providing outstanding service but still struggling to get online reviews? We have a tool that can help, and it’s super easy to use. Find out how RRM’s review tool took...
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We asked our Senior Implementation Coach Roger Jorah why businesses should choose Ring Ring Marketing as their next digital marketing agency.
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We asked Implementation Coach Dillon Davidson what he likes about working for Ring Ring Marketing. “We actually get the opportunity to know each client,” he said.
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We asked Senior Client Relations Manager Nick van der Meer why you should choose Ring Ring Marketing. Watch this video to find out his reason for why RRM should be your...
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Get to know our Senior Implementation Coach Roger Jorah.
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As a #smallbusiness owner, leverage Google Guaranteed & Screened programs to showcase expertise! 💪 Customers recognize those trust markers, making them more likely to choose you over competitors without them. 🏆
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Want more trust & credibility? Get the Google Guaranteed or Screened badge! 🏆 Going through screening boosts visibility & conversions when customers search. 📈 Financial protection available too!
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Get in front of local customers on Search & Maps with Local Services Ads! 🗺️ One place to handle calls, messages & bookings. Just reply however’s best for you. Earn...
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Do you take the time to respond to your business’ reviews? Here’s why you should.
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Maybe you’ve never hired a digital marketing agency and you’re not sure what exactly RRM can do for you. In the words of implementation coach Kiara Blue: “We will...
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Even if you’re active on social media, maintain an informative website and always respond to reviews, you could still be forgetting one of the most important steps of digital marketing....
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We asked our implementation coach Kiara Blue what separates Ring Ring Marketing from other digital marketing agencies. “It’s truly a family,” she said.
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Finish the bullseye with site optimization to convert traffic into sales! 🎯
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Get found and seen! Use search engine marketing + PPC ads to gain visibility. Critical for growth! 🚀
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Reviews build trust and credibility for your biz! 👍 Make review generation a priority with our Bullseye method.
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Our Bullseye method aims digital marketing strategies like a bullseye! 🎯 Start with reviews, then search, then site optimization. Structured marketing for results!
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More and more websites are incorporating a widget indicating ADA compliance, but placement is crucial. Watch this video for advice on how to select the right spot on your website for...
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Get to know RRM implementation coach and plant lover Kiara Blue, as well as find out why she thinks we’re different from other marketing agencies.
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You might feel tempted to delete a negative comment on Facebook, but did you know there’s another option? In this video, learn what it means to hide a comment and when...
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This is 2023—of course your website has to be mobile-friendly! But how do you know if it is or not? In this video, learn an easy way to check if...
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Maybe your website looks great. It has tons of great photos, compelling copy and all the information a potential client could want. But is it still missing the most important...
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You’ve probably heard a picture is worth 1,000 words—and when it comes to your website, it’s true! When people visit your business’ website, they should see a lot of high-resolution...
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Hate being on camera? We get it. Here’s why you should do it anyway—for your business’ sake.
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Have you checked your website’s performance lately? If you haven’t tested it in a while, you might not realize how slowly it’s loading, or that it’s not SEO-friendly. In...
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Are you tapped out on subject matter for your business’ videos? Here’s a few evergreen content ideas to get you through the slow season.
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Are you filming content for your business on your cellphone? Don’t forget these three things!
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If you’re not already making video content to promote your business, start now. Here’s why you should do it.
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You already know you should be leveraging social media to promote your business and build your referral network. But should you be using your personal Facebook page for the...
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While your website is client facing (aka B2C), that doesn’t mean you can’t still use it to reach your referral network (B2B). Watch this two-minute video for advice on how...
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Want confidence your Google Ads will deliver? Ask agencies to show you their premier partner status! 🎯 That badge = proof of expertise + top results in client growth and...
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Treat hiring a marketing agency like making a new hire – check those credentials first! 👩💻 Don’t leave your brand to chance – ask for certifications like Google Premier Partner...
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Want to leverage your referral network through email marketing? Watch this video for some easy tips on how to use emails to strengthen your referral network and generate more leads...
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Is your referral network the main source of your leads? Then you must already know LinkedIn is a valuable tool to reach those in your referral network, because it’s more...
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Do you rely on a referral network to drive your leads? If so, you should use Facebook as a tool to reach those in your referral network and strengthen those...
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Crafting compelling marketing copy that generates conversions might seem like a challenge—especially if writing or speaking isn’t your forte. No worries. Watch this video for a marketing hack guaranteed to resonate with...
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In this time of economic uncertainty, you might be tempted to pull back on your marketing and advertising spend—and for good reason! But if you’re going to cut back,...
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Unlock the secret behind social media. 🗝️📲 Discover why it’s not the ‘be-all and end-all’ for small businesses and learn how to strike the perfect balance for real business growth....
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Worried your marketing agency isn’t doing its job? In part 4 of the video series “Local SEO,” learn one final way to test if your marketing agency is working on...
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Are you working with a shady marketing agency? Put their services to the test. In part 3 of the video series “Local SEO,” learn a few easy ways to test...
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So, you’ve been with your marketing agency for a while, but you’re still not showing up in local search rankings. Are they lying to you about their services? In part...
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Don’t let bad reviews bring you down! 😣 Encourage happy customers to post positives and address negatives promptly. 💪 Managing reviews well boosts your rating over time! 🌟
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Are you being taken advantage of by a marketing agency? Maybe you’re locked into a contract, but you’re not seeing any results. Or maybe you’re just not sure what results to...
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Show customers you care by responding quickly to their feedback! 💖 Thank them for compliments and address concerns respectfully. 🙏 Good social listening and engagement builds trust and your reputation!...
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In part 3 of the video series, “Audit Your Marketing Agency,” we explained why you need to make sure your marketing agency is using the right keywords in your Google...
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Stay on top of what people are saying about your biz! 💬 Monitor those social brand mentions to see the positives and where you can improve. 📈 Set aside a...
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Some testimonials get potential clients to convert; others are practically worthless. What’s the difference? Watch this video to find out!
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How do you find out if your digital marketing agency is running the right Google ads for your business? Well, just ask what keywords they’re using. In part 3...
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To differentiate your business from local competitors and protect (and even expand) your market share, you MUST understand your USP.
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If your digital marketing agency is running Google ads for you, you need to follow up on whether they’re doing a good job of it. One way to do this...
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Discover how to turn your social media ads into a growth engine for your business. Dive in now! 🚀
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So, your digital marketing agency is running Google ads for you—that’s great! Google ads are an excellent way to expand your business. But how do you know they’re doing a...
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💡 Outsmart, not outspend! Uncover the secrets of cost-effective social media strategies in this latest video.
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Is an average Google review score of 4.5 stars good enough for your business? Learn the answer in this short video.
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The Google algorithm is volatile—and lately it’s been changing even more than usual. Watch this video to learn why it fluctuates and why it’s not necessarily a bad thing.
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Over 25 years ago, Bill Gates said “content is king.” It’s still true today! Here’s why great content moves the needle for small businesses.
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Did you know Google added pricing to its “Things to Know” SERP feature? Changes like this happen all the time. Watch this video to learn why it’s crucial to make...
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Have you Googled your business lately? You need to. Even if you’ve been referred by another business or family, people will still look to Google’s search results for information and reviews about...
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💬 Your brand’s voice matters! Learn how to keep your messaging consistent across all platforms in our 1-minute guide. Speak with clarity, engage with purpose. 🎙️
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Ever feel overwhelmed by content creation? Watch our quick guide on setting up a Content Calendar. Plan ahead, stress less, and never miss an important post date again! 📋
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🌟 Looking to expand your reach? Influencer Marketing could be your golden ticket. Tune in to learn how connecting with the right influencers can skyrocket your brand’s visibility. 🚀 Join...
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Email marketing isn’t dead. Sure, email open rate has declined. But that doesn’t mean there isn’t plenty to gain from an email marketing strategy in 2023. Watch this video to discover why...
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🔎 Small Business Insight: User-generated testimonials can boost your brand’s credibility! Real experiences from real customers resonate deeply with potential clients. Don’t underestimate their power. 💡#SocialMediaTips #UGC #UserTestimonials #AuthenticReviews #BuildTrust #RRM...
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Trying to reach a younger audience through Instagram? You’re on the right track. But you still need to know how to get more eyes on your content on this social...
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👋 One of the most powerful tools you have is your community! 💫 Share user posts to foster a sense of belonging and to showcase the diversity of your brand...
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Maybe your call volume is good right now. Or maybe it’s lower than in past years because of the pull-forward effect caused by the pandemic. Either way, you’re wondering...
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📚 Encourage your customers to participate in your brand’s story. 📸 Host contests and reward creative user submissions. You’ll be surprised at the talent within your community! 🌟
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Unfortunately, there’s still a lot of fake Google listings hidden among the real ones. And this could, in turn, affect your business’ search ranking. Let’s help shut it down....
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If everything is online now, should you still continue offline marketing? Most likely, yes. With everything online nowadays, it might seem useless to continue pouring time and money into offline marketing. However,...
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One size doesn’t fit all in the world of social media 🌐👥 Learn how to tailor your content to different platforms for maximum engagement. 💡🎯
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First impressions matter, especially on social media 📸🎥 Discover how to leverage high-quality visuals to skyrocket your engagement. 🌟📈
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Is your website running slower than it used to? It could be your photos. Watch this video to learn why pictures are the culprit and how you can fix it.
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Dive into the art of storytelling for creating engaging content📚✨ Discover how compelling narratives can elevate your social media strategy and engagement. 🚀🎯
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You might want to back up your website. If you’re not regularly backing up your website, you won’t regret it. It’s like taking out an insurance policy to protect your...
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Keep track of your platform’s performance for a winning strategy. 📈 Let’s navigate through the how-to’s of monitoring and adapting in the social media world. 🔁
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Let your goals guide your choice of platform. 🎯Discover how aligning your objectives with the right platform can boost your success. 🚀
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If your business gets a lot of referrals, it’s crucial to maintain a solid relationship with the sources of those referrals. But how do you do that if you’re not...
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Dive into the world of platform demographics with us! 🌍 Know your audience and meet them where they hang out the most. 📍
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So your organic reach on Facebook is incredibly low, and now you’re wondering: Is Facebook even worth it? It can be. Watch this video to learn how to increase...
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Master the art of staying relevant on social media! 🎨 Develop your content calendar, schedule posts, and keep your audience hooked! 📅🔥
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Ready to level up your social game? 🎮 Set defined goals, plan out your objectives, and watch your social media strategy take flight! 🚀
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Should you add Chatbot to your business’ website? It depends. Watch this video to explore some advantages and drawbacks to having Chatbot on your website.
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💡Learn the secret to social media success: Know your audience! Uncover who loves what you’ve got and craft content they can’t resist! 🎯👥
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Should you consider running Facebook ads? Our advice: Yes. There are tons of advantages to incorporating Facebook ads into your marketing strategy—namely for branding. But there’s others, too! In...
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When people search for a business “near me,” does your business come up? Let’s talk about why or why not. Watch this video to see a common myth about...
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Is your website ADA compliant? If not, you might become a target of this scam. And yes, it is a scam, but it’s a legitimate scam—don’t ignore it. In this...
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If you haven’t switched over to Google Analytics 4, you need to ASAP. In this video, find out why it’s so critical to migrate to GA4 sooner rather than later....
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We all want our firm to grow, but sometimes the circumstances aren’t right. Our advice: If your business is down this year, don’t beat yourself up! You might actually...
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You probably already know Google reviews are important. But what about other review platforms, such as Yelp or Facebook? In this video, learn why you might want to take a...
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Are you using stock photos on your Google Business Profile? You might want to reconsider. In this video, learn why you should remove all stock photos and how to replace...
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When you get a negative review, it’s vital that you immediately reach out to understand what happened and then resolve the situation. Making the family happy can hopefully get them...
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With a low deathcare rate in four years, funeral homeowners are asking themselves: How do we increase call volume and operation efficiency? One of the most critical aspects of a business...
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You’ve probably been hearing a lot about AI-generated content. Now you’re wondering if you should be using it, too. And, if you do use it on your website, how it...
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When creating an ad, you need to spend money on certain keywords to entice potential families to click on your ad. This will hopefully lead that family to use your...
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As a business owner, you should be aware of Google Business listings, and you should definitely have your own listing full of your business information, pictures and more. Google recently released...
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As a business owner, it’s of the utmost importance that your business is listed on both Google AND Apple maps. Without the correct information about your business (the phone number,...
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Do you have negative Google reviews that you suspect are fake reviews from your competitors? Don’t hesitate to flag them. But if you’ve already flagged them and they’re still not...
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Everyone needs good reviews for their business – it’s an easy tool for families to promote your services, and it gets potential families interested in working with you. The...
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Having your correct hours of operation listed on Google is crucial. Otherwise, how will families know when you’re open and able to help them? Changing your business hours used to...
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Being listed on the front page of Google’s SERP is a must – being listed in the top ad section or the local search pack area is a bonus since...
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No one likes to receive a negative review. It can damage your reputation, or worse, it can cause a family to not consider using your business. That’s why it’s vital...
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With the rise of Google reviews, many deathcare businesses are asking themselves: do we still need to pay attention to Yelp, especially since it’s popular with restaurants and home services?...
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TikTok is becoming more and more popular, especially with younger audiences. This might cause you to pause and ask yourself: should I start participating in TikTok? For the most part,...
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In the old days, people would do tricks to get listed first in the Yellow Pages. Nowadays, we don’t use Yellow Pages – we use Google, especially for at-need cases,...
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Generating preneed leads is a vital component for funeral homes and cemeteries. Without it, these businesses can’t reach families who want to know about preneed abilities or families who aren’t...
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For the past few years, deathcare businesses have seen a huge increase in call volume. However, with call volume going back to normal in 2023, many are asking how to...
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In the last six months, there’s been an increased need for stronger cyber security measures against hacking. Facebook and Google are rolling out new ways to try and stop hackers,...
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Is your marketing agency using spammy strategies to increase your website’s search engine ranking? Let’s hope not! Google just rolled out its Spam Update, meaning zero tolerance for websites that...
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So you’ve mastered Google. Your firm is one of the first results when people search “funeral home near me,” and you’re already taking full advantage of Google ads. Now you’re...
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We all know that Google reviews, no matter if they are positive or negative, are vital to our businesses. You never want to miss responding to a week-old or even...
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Everyone always asks me, “What’s new in deathcare marketing?” But first, let me ask you, “Have you mastered the fundamentals?” Let’s find out the answer in this video:
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With competition growing in your area, you’re probably wondering how you can protect your market share. The answer is simple: Google. I’ll explain in this video.
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Pretty soon, Google’s latest initiative will have major consequences on website rankings. Learn how your deathcare site can take advantage of the “Helpful Content Update” in this video.
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No matter if you receive a negative review or a positive one, knowing where and how to respond is crucial. You want to make sure your public response allows future...
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Showing potential families how long you have been in business can carry a lot of trust and weight, especially if your funeral home has been around for multiple generations. It...
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Starting a business from scratch is hard enough; getting a piece of the market share in a densely populated area full of competition is even harder. Many deathcare firms know...
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A recent surge in malicious spam activities is leaving many business owners wondering how to protect themselves. These spammers are claiming that the business is permanently closed when it’s still...
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So you’ve already conquered Google. You’ve placed high-quality ads, you appear high in your local search ranking and you show up on page one in organic searches. What’s the next...
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Not sure what type of Facebook ads you should be running? See what your competitors are doing! In this video, find out how to spy on your competitors and snag...
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Hyphen or underscore—that is the question! When it comes to featuring obituaries on your website, should you divide first and last names with a hyphen or underscore to help with...
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Google updates its algorithm every year—sometimes informing you (sometimes not). But how will you know if these updates are going to affect you? Watch this video for advice on how...
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Google Ads is a great way to attract potential families, especially when you utilize the keywords your families are searching. For example, if someone is looking for “funeral home near...
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What is the best way to allocate your ad budget between Google ads and Facebook ads? Well, that all depends on whether you want to grow at-need calls or preneed...
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Once a month, you should be searching “funeral home near me” on Google and seeing if your business is in the top three results. You should also be looking for...
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Did you hear about Google’s upcoming video indexing report? Like images and webpages, this tool will soon allow you to see if your video is being indexed and why, even...
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If you have ever gotten bombed with a bunch of bogus 1-star reviews on Google in a short amount of time, you know how frustrating and detrimental that can be...
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Have you heard about Google’s new broad core update for May? If you haven’t, don’t worry – Google makes these major updates to wade out spam websites or places that...
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When you move into a new location, you typically fill out a Change of Address form with the post office so you can have your mail forwarded to the new...
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Ever heard of a nofollow link? It’s basically SEO jargon for a link that has virtually no effect on your page ranking. Watch this video to find out who uses...
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Have you checked your hours of operation on Google lately? You really should. In fact, I recommend you check every 3-4 weeks—even if you’ve already updated it. Here’s why it’s...
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Notice how when you start typing in a Google search, it suggests words to complete your search below? That’s Google’s autocomplete feature. Now you want to know if your funeral...
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Is your funeral home or cemetery using Google ads? If the answer is “yes,” do you know what type of Google ads you’re using? You should. Watch this video to...
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Having a fine-tuned website is a simple but surefire way to grow your call volume. If you are unsure which pages have high engagement or which ones need some tweaking,...
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Google will soon require you to create your PPC ad campaigns with responsive search ads. In this video, we will go over two ways to better capture your audience’s attention...
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Are you still creating Google expanded text ads? In this video, find out why you should stop ASAP and how Google’s next change can increase the click rate on your...
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Google is a great way to generate at-need calls! But with so many deathcare firms leveraging Google ads, the cost per click has gone up. In my latest video, I’ll...
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Are you well branded but still losing your market share? Watch this video to find out why this is happening and what you can do to fix it:
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In our last video, we gave you three tests to find out if your agency is actually working on your Google Ad campaign. But there are a few other ways...
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How do you know if your agency is actually working on your Google Ad campaign? In this video, Welton Hong explains three ways to find out:
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Are you starting to question if your marketing agency is actually working on your account? In this video, Welton Hong walks you through three ways to find out:
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POV: It’s 2022, and you’re on the hunt for a marketing strategy to generate at-need calls. The Bullseye Method is the target you’re looking for! Welton Hong will walk you...
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Are you losing market share in your area? While your call volume might have increased in the wake of COVID-19, it’s possible your market share is still on the decline....
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So you started a direct cremation business. And, yeah, it seemed like a good idea at the time to compete with the swarm of direct cremation businesses popping up...
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Google rolled out the mobile update in the summer of last year and just recently updated the page experience algorithm for desktop users. The bottom line is Google is placing...
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Have you verified your Google Business Profile listing yet? If not, what are you waiting for? Among other things, verification is critical to how well Google displays your deathcare firm...
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Join Welton today as he talks about the “vicinity update,” a big change to Google’s algorithm that has major ramifications for how deathcare businesses show up in search. Watch this...
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Online reviews are vital for funeral homes and cemeteries, but review platforms strictly prohibit businesses from “incentivizing” clients in any way for a review. (Yes, that means bribing.) However, there...
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Today, I’m enjoying the sights in Paris, with the Eiffel Tower looming outside my window. But at Ring Ring Marketing, we never stop working, so let’s talk about reviews! I...
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Maybe you lost the login information for your Google business profile, or maybe you never had it to begin with (someone else did). Either way, you can get it back...
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If you offer funeral celebrant services, you finally have Google’s attention! Now, you can add funeral celebrant service to your Google listing, expanding your reach to potential clients. Welton Hong...
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The one thing funeral homes and cemeteries never want to see is decreased website traffic to their site. When a firm undergoes a website redesign, they often forget one of...
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We all love to save money, right? Unfortunately, when it comes to Google pay-per-click advertising, businesses can end up wasting money paying for clicks they could gain organically with the...
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Getting ranked in the Google 3-pack is as good as it gets without having to pay for the visibility. When a user searches for a local business in Google, search...
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Welton Hong comes to you today from ICCFA’s Dead Talks in Las Vegas. One of the things he loves about attending industry events is catching up with clients and partners...
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Not only did Google recently update the look and feel of its local search results, but it also updated its algorithm. Known as Vicinity, the update now ranks firms in...
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The map on Google local search appeared above the listings before, but now it’s just to the side of them. Welton Hong like this change and has his opinion as...
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Welton Hong is coming to you today from the Catholic Cemeteries Conference 2021 convention in balmy Miami, and wow, does he ever have a story for you. He got an...
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If your funeral home already has a strong presence on Google, what’s the next step? In most cases, it’s time to brand your firm as the “go-to” funeral home in...
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If you’re running Facebook ads to drive preneed leads, you might have noticed they’re decidedly more expensive right now. That’s simply how it goes at the end of the year,...
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We recently reported that Google My Business officially changed its name to Google Business Profile. Today, we want to make sure you know that Google added two very important guidelines...
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We all know how important it is to get ranked in the Google 3-pack. We also know that the three criteria Google evaluates to determine who gets ranked in the...
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Welton Hong was an engineer in his former life, which means he inherently loves numbers and collecting data. But in the online world, placing different tracking numbers in your listings...
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Google has not only changed the process of how to update your listing; they also changed the name: Google My Business is now called Google Business Profile. The changes are...
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Welton Hong received an interesting question from a funeral director recently: Can they market their traditional brand and discount brand on Google at the same time? The short answer is...
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If you spent a dollar and received $2 back, would it be worth it? Of course it would be. Direct mail, like any other channel, is worth doing as long...
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The short answer is no. Google can’t incentivize you to place ads by ranking you higher in its organic search rankings. That would be a conflict of interest. However, placing...
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Yes, on the initial search results page, Bing now pulls its reviews from Facebook. Although that’s a sigh of relief for many of you, it doesn’t mean you now can...
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Welton Hong comes to you from Temecula, California, where he is speaking at CMAC’s annual conference. Yesterday, he was chatting with a cemetery owner who asked how he could target...
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Surprise! There is no longer a page one, two, or three, etc. on Google mobile search results. Now, you’ll find a “see more” at the bottom of the screen. This...
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You may have noticed images appearing on some Google ads. Right now, these images are showing on mobile searches and not desktop. We do know that images improve clickthrough rate,...
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While Facebook ads can generate leads who are ready to buy today, the numbers tell us that’s usually a small percentage. For the rest, it’s important to remember that it’s...
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A client reached out to Welton recently—while planning for 2022—to ask whether they should continue running TV ads. TV ads, of course, are quite expensive, so is it even worth...
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Even though it’s only October, we’ve already started the planning process with many of our larger clients for the coming year. Now really is the best time to start making...
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As Welton Hong visits funeral service events this fall, he’s taking every opportunity to clarify how Google and Facebook align with deathcare marketing. It’s super-simple, folks: You use Google to...
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When Welton Hong says he‘ll go anywhere to educate deathcare firms on how to thrive, he means it! In fact, he just flew straight from Texas to the New York...
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Welton Hong had a great time at the Catholic Cemetery Conference convention in Miami. This event has generated a lot of conversations about how to best stand out against your...
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Do you know the secret of firms that sell the most preneeds? It’s actually pretty simple: They concentrate their efforts on the portion of leads that most firms ignore, which...
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What if there was a way to send a direct link to families so they could easily post an online review on Google about your firm? Good news! Google provides...
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Welton Hong is in Phoenix today for ICCFA’s Fall Management & Leadership Conference, where his hotel room presented two surprises—a lovely gift and card from ICCFA Executive Director Nadira Baddeliyanage,...
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Should your funeral home advertise on Yelp? The question came up while Welton Hong was speaking at a Kates-Boylston event in Providence, and for over 99 percent of firms, it...
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Welton Hong comes to you today from somewhere he’s never been before: Providence, Rhode Island, where he’s speaking at Kates-Boylston’s Technology Think Tank event. And being in a new place,...
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Every detail matters today when it comes to outpacing your competition. Everyone is stepping up their game, so anything you can do to differentiate yourself among your competitors matters. One...
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Moving? It should be simple to update your Google listing with your new location, right? It is if you’re moving to a brand-new building that doesn’t list a prior business...
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It’s critically important to list your hours of operation on Google as 24/7. You never want to miss a call because someone believes you’re closed after finding your listing online....
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I was asked a great question here at the Ohio Funeral Directors Association’s annual convention: Is there a “best” time of the day to post on Facebook—that is, a time...
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Do you know what to do when you get a negative review? Welton Hong was just discussing the process with an attendee at the Ohio Funeral Directors Association’s convention in...
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When your funeral home posts on social media, you need to prioritize personal branding. That’s the message Welton Hong wants to share today from the Ohio Funeral Directors Association’s annual...
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Welton Hong is still in lovely Washington state, but he wanted to address local matters—specifically, making sure your funeral home or cemetery ranks well in “near me” searches. If you’re...
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Welton Hong is in Leavenworth, a Bavarian-styled village in Washington state’s Cascade Mountains, for the Washington State Funeral Directors Association’s annual convention, aka #DeathCon2021—what a great name! One attendee said...
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While attending CANA’s Annual Cremation Innovation Convention, a funeral director came up and asked Welton Hong how he could get a video produced for his website. In case you are...
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Welton Hong comes to you today from Seattle, where he’s attending CANA’s Annual Cremation Innovation Convention. He was speaking with a new client who was wondering why the cost per...
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Chances are you’ve received your share of calls from Yelp soliciting you to advertise on their platform. But should funeral homes run ads on Yelp? Typically, our answer is no,...
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Your Google listing will typically be the first thing someone sees after they Google your firm. Google is trying to turn their listing into a mini version of your website,...
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Before you get too complex with your digital marketing techniques, why not focus on three simple strategies you can execute for free? That’s the subject on Welton Hong’s mind this...
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Welton Hong comes to you today from the NFDA Leadership Conference in lovely downtown Charleston, S.C., and he wanted to make sure you know about Google’s latest algorithm update, which...
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Welton Hong is currently attending ICCFA University, which is being held at Emory University in Atlanta. While all the classes have been wonderful, he had to differ with one speaker...
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It’s great many of you are leveraging email to engage with existing or potential clientele. We’ve always been strong proponents of email marketing; we still are today. In the past,...
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There’s no doubt a fraction of those visiting your website already know you and are just looking for contact information. But what about the rest? These visitors are in the...
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You just published your latest blog, obituary, or product page, so how long will it take for it to appear on Google’s SERPs? Typically, it will take a week for...
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Google recently made two major core updates. Hopefully, your site’s search ranking wasn’t impacted by either one. However, if they were affected, then we need to take a closer look...
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We’re going a little deep in the weeds today in Welton Hong’s latest video, but if you’re currently running Google ads then it’s important you understand how this change affects...
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Have you noticed any changes to your firm’s Google search ranking lately? Google has already rolled out a lot of updates in 2021, especially when compared to last year. Welton...
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Google local search is called the 3-pack for a reason: Because there are three ads listed there. So why do you sometimes see an ad at the top of those...
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On Welton Hong’s final day of his trip to beautiful Hawaii, he wanted to take a few minutes to explain how to supercharge your firm’s ranking for local search. The...
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Did you know there are no billboards in Hawaii? Welton Hong just learned that while spending some time in the Aloha State. Although billboards aren’t an option there, they are...
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Coming to you today from beautiful Hawaii, Welton Hong clears up some confusion on how Google searches work. For example, you and a friend could do the exact same search...
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It sounds like a good idea in theory: Bid on a competitor’s brand name in Google ads so when someone searches for a competitor, your ad shows at the top....
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If you’re thinking about getting a new website, you need to hear this story. Recently, while reviewing search engine rankings in his area, Welton Hong noticed that a once-highly ranked...
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We’re all finally getting back to hosting in-person events, so let’s talk about lunch and learns, which can be great generators of preplanning leads. Here’s the thing: Getting a good...
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In today’s video, Welton Hong explains why you should set your hours of operation on Google—and the other major directories—to 24/7 as well as the consequences for not.
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Retargeting ads is one of the easiest ways to brand your funeral home or business and even generate more preneed interest. Welton Hong explains what they are, how they work,...
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More of you are trying to get more positive online reviews and monitoring them on a regular basis, which is a good thing. But too often, the focus is placed...
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Yes, there are shinier marketing strategies out there. But email marketing is still effective. And it’s also free! In Welton Hong’s latest video, he explains why you should still be...
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Once you’ve conquered Google, then what? Welton Hong recommends you continue to focus on those who are problem aware. Even before you progress to social media, he suggests you focus...
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You know the saying, “If you want a job done right, do it yourself”? Well, that’s literally the ONLY way to get negative reviews removed. If you get a call...
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In other words, if you had to choose only one marketing channel, what would it be? My answer: Don’t choose only one. The truth is the best-performing firms adopt a...
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Welton Hong is currently at the Iowa Funeral Directors Association’s annual convention in Des Moines, answering great questions from attendees. One wanted to know how he should allocate his marketing...
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Google’s Page Experience algorithm update is now scheduled to start rolling out mid-June, which means you have a little time left to get your website into tip-top shape. Welton Hong...
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Google’s new tool is currently in beta and tracks who’s called you through your business profile. In Welton Hong’s latest video, he’ll show you what it does and give you...
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Our founder comes from an R&D background, so we’re constantly testing which platform (digitally and offline) provides the best source of qualified preneed leads. We’ve dived deep into Google, Facebook,...
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Do you know what appears first when people Google your funeral home on a mobile device? It’s a group of images — and the primary one almost certainly isn’t what...
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If Google search is placing so much emphasis on paid ads, does your organic ranking even matter? The short answer is yes. In Welton Hong’s latest video, he lists the...
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We all know that Google search is a pay-to-play model. But do the ads that show up top really work? The answer is maybe, depending on the demographic. But in...
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It’s a good problem to have. But if you’re already well-ranked on Google and want to know what else you can do to increase your market share, then check out...
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Although getting ranked in the Google local 3-pack is powerful, there are limitations. In Welton Hong’s latest video, he shows where local search can fall short and provides other solutions...
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There was a time when Google displayed seven listings in the local search pack. Then it became three. More and more lately, we’re seeing just two results displayed. If this...
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We all know how powerful it is when you show up in the Google local 3-pack. But more and more we’re seeing an ad (known as a “local pack ad”)...
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In Facebook’s quest to become more transparent, they’ve made it easy to see if your competitors are running ads on their channel. Welton Hong shows you how to check and...
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The hard truth is if you don’t show up in what’s known as the Google local “3-pack” when someone searches for a locally based funeral home, your firm will probably...
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Why should families in your community choose YOUR business over a competitor? The key is to clearly communicate your Unique Selling Proposition (USP), which means how you’re DIFFERENT from everyone...
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When it comes to getting ranked in local search, the short answer is they both matter. In today’s video, Welton Hong shows you an example of why you want both...
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It should come as no surprise that Google is a for-profit business, which is why you see a lot of ad placements these days on Google search pages. In Welton...
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One of the easiest ways to increase your call volume is to show up on Google’s first page. We recommend you Google what families in your area would typically search...
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These days it’s common for consumers to Google you, even if your firm is well-branded and they’re just looking up your phone number or address. So what does Google say...
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More and more funeral homes are running Google ad campaigns, which we’re happy to see. But we’re also seeing a lot of mistakes, such as funeral homes bidding more on...
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If you’ve been disappointed in the results of your Google Ad Campaigns, you might want to take a closer look at how you’re targeting your ads geographically. In Welton Hong’s...
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You don’t have to be mystified by today’s search engines. Welton Hong explains in his latest video why search engines should be viewed as the modern-day Yellow Pages.
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Branding your business or firm is critical to its long-term success. TV, radio, newspapers, billboards, etc. are still effective ways to increase brand awareness, but those channels can also be...
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With Facebook lead ads, it’s super easy to run ads to generate leads”¦maybe too easy. In Welton Hong’s latest video, he’ll explain why Facebook’s tool might not be your best...
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TV ads are still incredibly effective, especially for reaching Baby Boomers. If you’re currently running ads on TV, Welton Hong explains in his latest video why you should consider running...
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Creating a Facebook page for each of your locations is a lot of work. In Welton Hong’s latest video, he’ll give you a better alternative by looking at the king...
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Obviously, you should have good, flattering photos of your firm on your Google My Business listing. But did you know that anyone can upload photos onto it? It’s just another...
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Most businesses are not moderating the questions & answers section of their Google My Business listing, which is a missed opportunity. In Welton Hong’s latest video, he’ll show you what...
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Welton Hong has always said that positive reviews on Google, Facebook, and Yelp are critical to your firm. But if you own a historical cemetery or funeral home, he explains...
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It’s good to see more and more of you are monitoring your online reviews on Google, Yelp, and Facebook. Now it’s time to take it to the next level by...
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As we see an increase in malware and website hackings, it’s crucial you do all you can to ensure your website is secure. But Welton Hong explains in his latest...
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Even though Welton is attending a study group in Key West this week, he woke up thinking about how some funeral directors shy away from asking families for reviews, despite...
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Most people visit Key West to enjoy the water and relax, but Welton has been hard at work all week. While attending the Death Care Management Council Conference, he wanted...
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Be careful when taking a call by someone from “Google” because Google will never call you. Welton Hong’s latest video explains why it’s more likely a scam and what you...
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Will placing ads on Google help you rank higher organically? The short answer is no — not directly anyway. However, in Welton’s latest video, he explains why placing paid ads...
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Happy New Year! Someone recently reached out to Welton to ask how many reviews they need on Google to get that trust signal across. The simple answer is the more...
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Search terms like “restaurants near me” and even “funeral home near me” will only grow more popular in 2021. Welton discusses in his latest video what you need to do...
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Is it legal to bid on someone else’s brand name on Google search? The short answer is yes. But there are other things to consider by taking this approach. In...
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Typically, bidding on your brand name on Google is a not an effective use of your ad budget, but there are situations when it’s a good idea. In Welton Hong’s...
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Facebook has made it easy to set up forms to capture leads: easy for you to create and easy for the consumer to fill out. But in Welton’s latest video,...
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Seminars and lunch events used to be an effective way to generate preneed leads, but the COVID-19 pandemic changed all of that. In response, we’ve seen a huge swing from...
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You’re playing by the rules, so it isn’t fair when your business is hurt by those who don’t. That’s what happens when a company attempts to trick Google in order...
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Previously, Welton Hong explained how to get rid of spam Google listings by your less scrupulous competitors. His latest video reveals how to spot if they’re also posting fake reviews,...
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Google recently announced a major algorithm update, which it does several times a year, and its December 2020 Core Update is the first since May. Some of you may see...
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It’s not that difficult for a hacker to hijack your Google My Business listing. Learn what hackers are doing now to gain access and what you can do to protect...
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If you want your deathcare company to continue to grow, don’t sit back and wait for change to happen ““ make it happen now! In my latest video, I’ll show...
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Welton Hong recently spoke at Kates-Boylston’s event in Nashville on Thursday about his 2021 predictions. Here’s a quick preview to learn if he believes the cost of Google ads will...
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Don’t be fooled by marketing firms that try to scare you with reports that grade your company’s web presence and show how your site is failing across multiple areas. In...
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We typically don’t Google ourselves. Welton Hong’s video explains why it’s crucial you should Google your business at least once a quarter to see what others see and what you...
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Google is now displaying an Obituaries tab on the business’s Google listing (to the right of search results) when viewed on mobile, and this functionality likely will soon be available...
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Sometimes it’s important for a business to know where its website traffic is geographically located. Google Analytics has a great tool to help your deathcare business do just that. Watch...
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Do you know how many people are coming to your site from a desktop, tablet, or mobile phone? Welton Hong’s latest video helps deathcare businesses understand why knowing this key...
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Want to get more reviews for your funeral home? Provide incentives to your funeral directors and other main staff to respectfully solicit reviews from satisfied families! Welton Hong breaks it...
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Are you trying to figure out your website’s Google analytics report? In this video, Welton Hong explains a key area that confuses many funeral home businesses ““ specifically what is...
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There’s a misbelief that competitors (or other trolls) can burn through your funeral home’s Google Ads budget by continuously clicking on your pay-per-click (PPC) ads. Google actually has great fraud-detection...
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Believe it or not, you can nurture leads for funeral prearrangement and move them along the sales journey with an email of only nine words! It’s a proven tool for...
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SCAM ALERT: If you get something in the mail from “Domain Registry” claiming you need to pay them to update your website’s domain registration, don’t believe it! With that said,...
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Do you know how and when to employ certain strategies, such as search engine marketing, remarketing, and social media marketing, to lead families through the sales journey? It’s imperative to...
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Direct mail really does still work in marketing your funeral home. The U.S. Postal Service makes it easy for you to target households by Zip Code and demographics (age, income,...
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Many funeral homes are developing offshoot discount brands to capture more of the local market. Here are three techniques they’ve been using to compete with their traditional competitors. Understanding these...
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Many funeral homes are developing offshoot discount brands to capture more of the local market. Following up on my last video (which listed three techniques they’re using), here are two...
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You want the most benefit from your Google Ads, including having your funeral home displayed in Google Maps. There’s a super-simple (and completely free) way to do this, as you’ll...
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What do you do if your funeral home gets a negative review from the Better Business Bureau? Unfortunately, it’s a more complicated process than contesting a negative review on Google,...
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You’re used to seeing plenty of ads on your Facebook feed. But sometimes you’ll see a strange ad and wonder, “Why did Facebook choose to show me THIS one?” Well,...
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Some funeral home owners don’t prioritize Yelp because few families use that review platform to compare funeral care. But that approach has a huge flaw: Your Yelp review rating DOES...
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Building awareness is important, but are television advertisements the best way to go about it? It’s critical to get your funeral home’s name in front of folks, and TV is...
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Getting families you hope to serve to your website is only half the battle. From there, visitors need to be reminded of the services your funeral home provides. You...
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Getting your phone ringing nonstop is as easy as one, two, three! Are you having a hard time increasing your call volume? Welton Hong has all the tips and tricks...
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It’s important for every funeral home owner to make sure they own their website. If you don’t own your website, you’re at risk for losing access to a crucial tool...
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It may be discouraging to see Google Ads and local search dominating the top few spots on Google while trying to promote your business ““ but it’s still important to...
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A well-crafted Google listing is the difference between reaching the families in your community and missing out on untold numbers of calls. Improving your chances of receiving those calls is...
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It’s no longer just about getting ranked in local Google searches. Reviews DO matter! Positive reviews are KEY to becoming the ELITE provider in your area and increasing call volume...
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Facebook organic reach is constantly decreasing for business pages. But did you know there are things you may be doing to make your reach worse without even knowing it? In...
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Are you still using email marketing to promote your business? You should be! Welton Hong explains why you shouldn’t abandon the tried and true tactic of utilizing email marketing to...
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Is your Facebook organic reach tanking? You’re not alone. No matter how frustrating the algorithm may get, Facebook still remains a VERY useful marketing tool. Welton Hong explains how to...
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Now is a great time for funeral homes to double down on selling preneed, because people feel more comfortable discussing the topic due to the pandemic. At the SCCFA Annual...
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You obviously don’t want to receive negative reviews of your funeral home. However, if you get hit with one that’s clearly false or unfair, that actually can work in your...
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Given the economy, is this a good time for funeral homes to pull out of offline marketing such as TV, radio, and billboards? Absolutely not! You must communicate your message...
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You might be seeing many more phishing emails lately—these scammers have been especially prolific of late. You need to be training your colleagues in how to identify these emails to...
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With more families checking out your funeral home’s website during the pandemic, it’s imperative that you find a way to convey trust with these consumers. One of the best ways...
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Google has been trying out “Smart Bidding,” a subset of automated bid strategies, in an attempt to make Google Ads setup easier. Unfortunately, it doesn’t work well at all for...
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There are three critical marketing mistakes funeral homes make ALL the time, but they’re also incredibly easy to solve! Just a few tweaks to your approach will make a world...
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