Videos
Short, yet informative, videos to help you protect or grow your market share.
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Is your referral network the main source of your leads? Then you must already know LinkedIn is a valuable tool to reach those in your referral network, because it’s more... -
Do you rely on a referral network to drive your leads? If so, you should use Facebook as a tool to reach those in your referral network and strengthen those...
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Crafting compelling marketing copy that generates conversions might seem like a challenge—especially if writing or speaking isn’t your forte. No worries. Watch this video for a marketing hack guaranteed to resonate with...
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In this time of economic uncertainty, you might be tempted to pull back on your marketing and advertising spend—and for good reason! But if you’re going to cut back,...
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Unlock the secret behind social media. 🗝️📲 Discover why it’s not the ‘be-all and end-all’ for small businesses and learn how to strike the perfect balance for real business growth....
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Worried your marketing agency isn’t doing its job? In part 4 of the video series “Local SEO,” learn one final way to test if your marketing agency is working on...
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Are you working with a shady marketing agency? Put their services to the test. In part 3 of the video series “Local SEO,” learn a few easy ways to test...
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So, you’ve been with your marketing agency for a while, but you’re still not showing up in local search rankings. Are they lying to you about their services? In part...
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Don’t let bad reviews bring you down! 😣 Encourage happy customers to post positives and address negatives promptly. 💪 Managing reviews well boosts your rating over time! 🌟 #OnlineReviews...
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Are you being taken advantage of by a marketing agency? Maybe you’re locked into a contract, but you’re not seeing any results. Or maybe you’re just not sure what results to...
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Show customers you care by responding quickly to their feedback! 💖 Thank them for compliments and address concerns respectfully. 🙏 Good social listening and engagement builds trust and your reputation!...
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In part 3 of the video series, “Audit Your Marketing Agency,” we explained why you need to make sure your marketing agency is using the right keywords in your Google...
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Stay on top of what people are saying about your biz! 💬 Monitor those social brand mentions to see the positives and where you can improve. 📈 Set aside a...
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Some testimonials get potential clients to convert; others are practically worthless. What’s the difference? Watch this video to find out!
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How do you find out if your digital marketing agency is running the right Google ads for your business? Well, just ask what keywords they’re using. In part 3...
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To differentiate your business from local competitors and protect (and even expand) your market share, you MUST understand your USP.
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If your digital marketing agency is running Google ads for you, you need to follow up on whether they’re doing a good job of it. One way to do this...
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Discover how to turn your social media ads into a growth engine for your business. Dive in now! 🚀 #SocialMediaAds #RRM #RingRingMarketing
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So, your digital marketing agency is running Google ads for you—that’s great! Google ads are an excellent way to expand your business. But how do you know they’re doing a...
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💡 Outsmart, not outspend! Uncover the secrets of cost-effective social media strategies in this latest video. #SmartSocialStrategies #RRM #RingRingMarketing
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Is an average Google review score of 4.5 stars good enough for your business? Learn the answer in this short video.
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The Google algorithm is volatile—and lately it’s been changing even more than usual. Watch this video to learn why it fluctuates and why it’s not necessarily a bad thing.
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Over 25 years ago, Bill Gates said “content is king.” It’s still true today! Here’s why great content moves the needle for small businesses.
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Did you know Google added pricing to its “Things to Know” SERP feature? Changes like this happen all the time. Watch this video to learn why it’s crucial to make...
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Have you Googled your business lately? You need to. Even if you’ve been referred by another business or family, people will still look to Google’s search results for information and reviews about...
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💬 Your brand’s voice matters! Learn how to keep your messaging consistent across all platforms in our 1-minute guide. Speak with clarity, engage with purpose. 🎙️ #ConsistentBrandMessaging #BrandVoice #SmallBusinessStrategy #EngageWithPurpose
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Ever feel overwhelmed by content creation? Watch our quick guide on setting up a Content Calendar. Plan ahead, stress less, and never miss an important post date again! 📋 #ContentCalendar...
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🌟 Looking to expand your reach? Influencer Marketing could be your golden ticket. Tune in to learn how connecting with the right influencers can skyrocket your brand’s visibility. 🚀 Join...
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Email marketing isn’t dead. Sure, email open rate has declined. But that doesn’t mean there isn’t plenty to gain from an email marketing strategy in 2023. Watch this video to discover why...
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🔎 Small Business Insight: User-generated testimonials can boost your brand’s credibility! Real experiences from real customers resonate deeply with potential clients. Don’t underestimate their power. 💡#SocialMediaTips #UGC #UserTestimonials #AuthenticReviews #BuildTrust #RRM...
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Trying to reach a younger audience through Instagram? You’re on the right track. But you still need to know how to get more eyes on your content on this social...
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👋 One of the most powerful tools you have is your community! 💫 Share user posts to foster a sense of belonging and to showcase the diversity of your brand...
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Maybe your call volume is good right now. Or maybe it’s lower than in past years because of the pull-forward effect caused by the pandemic. Either way, you’re wondering...
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📚 Encourage your customers to participate in your brand’s story. 📸 Host contests and reward creative user submissions. You’ll be surprised at the talent within your community! 🌟 #SocialMediaTips #UGC...
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Unfortunately, there’s still a lot of fake Google listings hidden among the real ones. And this could, in turn, affect your business’ search ranking. Let’s help shut it down....
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If everything is online now, should you still continue offline marketing? Most likely, yes. With everything online nowadays, it might seem useless to continue pouring time and money into offline marketing. However,...
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One size doesn’t fit all in the world of social media 🌐👥 Learn how to tailor your content to different platforms for maximum engagement. 💡🎯 #SocialMediaPlatforms #UserBehavior #ContentTailoring #RRM #RingRingMarketing...
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First impressions matter, especially on social media 📸🎥 Discover how to leverage high-quality visuals to skyrocket your engagement. 🌟📈 #VisualContent #SocialMediaStrategy #EngagementBoost #RRM #RingRingMarketing
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Is your website running slower than it used to? It could be your photos. Watch this video to learn why pictures are the culprit and how you can fix it.
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Dive into the art of storytelling for creating engaging content📚✨ Discover how compelling narratives can elevate your social media strategy and engagement. 🚀🎯 #Storytelling #SocialMediaEngagement #ContentCreation #RRM #RingRingMarketing
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You might want to back up your website. If you’re not regularly backing up your website, you won’t regret it. It’s like taking out an insurance policy to protect your...
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Keep track of your platform’s performance for a winning strategy. 📈 Let’s navigate through the how-to’s of monitoring and adapting in the social media world. 🔁 #Adaptability #RRM #PlatformPerformance #SocialMediaMonitoring...
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Let your goals guide your choice of platform. 🎯Discover how aligning your objectives with the right platform can boost your success. 🚀 #GoalSetting #RRM #PlatformCapabilities #SocialMediaGoals #RingRingMarketing
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If your business gets a lot of referrals, it’s crucial to maintain a solid relationship with the sources of those referrals. But how do you do that if you’re not...
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Dive into the world of platform demographics with us! 🌍 Know your audience and meet them where they hang out the most. 📍 #KnowYourAudience #RRM #PlatformDemographics #SocialMediaStrategy #RingRingMarketing
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So your organic reach on Facebook is incredibly low, and now you’re wondering: Is Facebook even worth it? It can be. Watch this video to learn how to increase...
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Master the art of staying relevant on social media! 🎨 Develop your content calendar, schedule posts, and keep your audience hooked! 📅🔥 #ContentPlanning #SocialMediaScheduling #RRM #RingRingMarketing
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Ready to level up your social game? 🎮 Set defined goals, plan out your objectives, and watch your social media strategy take flight! 🚀 #GoalSetting #ObjectivePlanning #SocialMediaSuccess #RRM #RingRingMarketing
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Should you add Chatbot to your business’ website? It depends. Watch this video to explore some advantages and drawbacks to having Chatbot on your website.
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💡Learn the secret to social media success: Know your audience! Uncover who loves what you’ve got and craft content they can’t resist! 🎯👥 #KnowYourAudience #TargetAudience #SocialMediaStrategy #ContentMarketing #RRM #RingRingMarketing
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Should you consider running Facebook ads? Our advice: Yes. There are tons of advantages to incorporating Facebook ads into your marketing strategy—namely for branding. But there’s others, too! In...
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When people search for a business “near me,” does your business come up? Let’s talk about why or why not. Watch this video to see a common myth about...
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Is your website ADA compliant? If not, you might become a target of this scam. And yes, it is a scam, but it’s a legitimate scam—don’t ignore it. In this...
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If you haven’t switched over to Google Analytics 4, you need to ASAP. In this video, find out why it’s so critical to migrate to GA4 sooner rather than later....
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We all want our firm to grow, but sometimes the circumstances aren’t right. Our advice: If your business is down this year, don’t beat yourself up! You might actually...
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You probably already know Google reviews are important. But what about other review platforms, such as Yelp or Facebook? In this video, learn why you might want to take a...
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Are you using stock photos on your Google Business Profile? You might want to reconsider. In this video, learn why you should remove all stock photos and how to replace...
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When you get a negative review, it’s vital that you immediately reach out to understand what happened and then resolve the situation. Making the family happy can hopefully get them...
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With a low deathcare rate in four years, funeral homeowners are asking themselves: How do we increase call volume and operation efficiency? One of the most critical aspects of a business...
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You’ve probably been hearing a lot about AI-generated content. Now you’re wondering if you should be using it, too. And, if you do use it on your website, how it...
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When creating an ad, you need to spend money on certain keywords to entice potential families to click on your ad. This will hopefully lead that family to use your...
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As a business owner, you should be aware of Google Business listings, and you should definitely have your own listing full of your business information, pictures and more. Google recently released...
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As a business owner, it’s of the utmost importance that your business is listed on both Google AND Apple maps. Without the correct information about your business (the phone number,...
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Do you have negative Google reviews that you suspect are fake reviews from your competitors? Don’t hesitate to flag them. But if you’ve already flagged them and they’re still not...
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Everyone needs good reviews for their business – it’s an easy tool for families to promote your services, and it gets potential families interested in working with you. The...
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Having your correct hours of operation listed on Google is crucial. Otherwise, how will families know when you’re open and able to help them? Changing your business hours used to...
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Being listed on the front page of Google’s SERP is a must – being listed in the top ad section or the local search pack area is a bonus since...
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No one likes to receive a negative review. It can damage your reputation, or worse, it can cause a family to not consider using your business. That’s why it’s vital...
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With the rise of Google reviews, many deathcare businesses are asking themselves: do we still need to pay attention to Yelp, especially since it’s popular with restaurants and home services?...
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TikTok is becoming more and more popular, especially with younger audiences. This might cause you to pause and ask yourself: should I start participating in TikTok? For the most part,...
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In the old days, people would do tricks to get listed first in the Yellow Pages. Nowadays, we don’t use Yellow Pages – we use Google, especially for at-need cases,...
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Generating preneed leads is a vital component for funeral homes and cemeteries. Without it, these businesses can’t reach families who want to know about preneed abilities or families who aren’t...
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For the past few years, deathcare businesses have seen a huge increase in call volume. However, with call volume going back to normal in 2023, many are asking how to...
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In the last six months, there’s been an increased need for stronger cyber security measures against hacking. Facebook and Google are rolling out new ways to try and stop hackers,...
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Is your marketing agency using spammy strategies to increase your website’s search engine ranking? Let’s hope not! Google just rolled out its Spam Update, meaning zero tolerance for websites that...
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So you’ve mastered Google. Your firm is one of the first results when people search “funeral home near me,” and you’re already taking full advantage of Google ads. Now you’re...
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We all know that Google reviews, no matter if they are positive or negative, are vital to our businesses. You never want to miss responding to a week-old or even...
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Everyone always asks me, “What’s new in deathcare marketing?” But first, let me ask you, “Have you mastered the fundamentals?” Let’s find out the answer in this video:
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With competition growing in your area, you’re probably wondering how you can protect your market share. The answer is simple: Google. I’ll explain in this video.
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Pretty soon, Google’s latest initiative will have major consequences on website rankings. Learn how your deathcare site can take advantage of the “Helpful Content Update” in this video.
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No matter if you receive a negative review or a positive one, knowing where and how to respond is crucial. You want to make sure your public response allows future...
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Showing potential families how long you have been in business can carry a lot of trust and weight, especially if your funeral home has been around for multiple generations. It...
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Starting a business from scratch is hard enough; getting a piece of the market share in a densely populated area full of competition is even harder. Many deathcare firms know...
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A recent surge in malicious spam activities is leaving many business owners wondering how to protect themselves. These spammers are claiming that the business is permanently closed when it’s still...
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So you’ve already conquered Google. You’ve placed high-quality ads, you appear high in your local search ranking and you show up on page one in organic searches. What’s the next...
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Not sure what type of Facebook ads you should be running? See what your competitors are doing! In this video, find out how to spy on your competitors and snag...
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Hyphen or underscore—that is the question! When it comes to featuring obituaries on your website, should you divide first and last names with a hyphen or underscore to help with...
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Google updates its algorithm every year—sometimes informing you (sometimes not). But how will you know if these updates are going to affect you? Watch this video for advice on how...
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Google Ads is a great way to attract potential families, especially when you utilize the keywords your families are searching. For example, if someone is looking for “funeral home near...
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What is the best way to allocate your ad budget between Google ads and Facebook ads? Well, that all depends on whether you want to grow at-need calls or preneed...
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Once a month, you should be searching “funeral home near me” on Google and seeing if your business is in the top three results. You should also be looking for...
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Did you hear about Google’s upcoming video indexing report? Like images and webpages, this tool will soon allow you to see if your video is being indexed and why, even...
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If you have ever gotten bombed with a bunch of bogus 1-star reviews on Google in a short amount of time, you know how frustrating and detrimental that can be...
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Have you heard about Google’s new broad core update for May? If you haven’t, don’t worry – Google makes these major updates to wade out spam websites or places that...
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When you move into a new location, you typically fill out a Change of Address form with the post office so you can have your mail forwarded to the new...
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Ever heard of a nofollow link? It’s basically SEO jargon for a link that has virtually no effect on your page ranking. Watch this video to find out who uses...
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Have you checked your hours of operation on Google lately? You really should. In fact, I recommend you check every 3-4 weeks—even if you’ve already updated it. Here’s why it’s...
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Notice how when you start typing in a Google search, it suggests words to complete your search below? That’s Google’s autocomplete feature. Now you want to know if your funeral...
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Is your funeral home or cemetery using Google ads? If the answer is “yes,” do you know what type of Google ads you’re using? You should. Watch this video to...
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Having a fine-tuned website is a simple but surefire way to grow your call volume. If you are unsure which pages have high engagement or which ones need some tweaking,...
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Google will soon require you to create your PPC ad campaigns with responsive search ads. In this video, we will go over two ways to better capture your audience’s attention...
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Are you still creating Google expanded text ads? In this video, find out why you should stop ASAP and how Google’s next change can increase the click rate on your...
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Google is a great way to generate at-need calls! But with so many deathcare firms leveraging Google ads, the cost per click has gone up. In my latest video, I’ll...
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Are you well branded but still losing your market share? Watch this video to find out why this is happening and what you can do to fix it:
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In our last video, we gave you three tests to find out if your agency is actually working on your Google Ad campaign. But there are a few other ways...
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How do you know if your agency is actually working on your Google Ad campaign? In this video, Welton Hong explains three ways to find out:
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Are you starting to question if your marketing agency is actually working on your account? In this video, Welton Hong walks you through three ways to find out:
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POV: It’s 2022, and you’re on the hunt for a marketing strategy to generate at-need calls. The Bullseye Method is the target you’re looking for! Welton Hong will walk you...
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Are you losing market share in your area? While your call volume might have increased in the wake of COVID-19, it’s possible your market share is still on the decline....
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So you started a direct cremation business. And, yeah, it seemed like a good idea at the time to compete with the swarm of direct cremation businesses popping up...
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Google rolled out the mobile update in the summer of last year and just recently updated the page experience algorithm for desktop users. The bottom line is Google is placing...
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Have you verified your Google Business Profile listing yet? If not, what are you waiting for? Among other things, verification is critical to how well Google displays your deathcare firm...
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Join Welton today as he talks about the “vicinity update,” a big change to Google’s algorithm that has major ramifications for how deathcare businesses show up in search. Watch this...
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Online reviews are vital for funeral homes and cemeteries, but review platforms strictly prohibit businesses from “incentivizing” clients in any way for a review. (Yes, that means bribing.) However, there...
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Today, I’m enjoying the sights in Paris, with the Eiffel Tower looming outside my window. But at Ring Ring Marketing, we never stop working, so let’s talk about reviews! I...
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Maybe you lost the login information for your Google business profile, or maybe you never had it to begin with (someone else did). Either way, you can get it back...
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If you offer funeral celebrant services, you finally have Google’s attention! Now, you can add funeral celebrant service to your Google listing, expanding your reach to potential clients. Welton Hong...
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The one thing funeral homes and cemeteries never want to see is decreased website traffic to their site. When a firm undergoes a website redesign, they often forget one of...
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We all love to save money, right? Unfortunately, when it comes to Google pay-per-click advertising, businesses can end up wasting money paying for clicks they could gain organically with the...
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Getting ranked in the Google 3-pack is as good as it gets without having to pay for the visibility. When a user searches for a local business in Google, search...
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Welton Hong comes to you today from ICCFA’s Dead Talks in Las Vegas. One of the things he loves about attending industry events is catching up with clients and partners...
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Not only did Google recently update the look and feel of its local search results, but it also updated its algorithm. Known as Vicinity, the update now ranks firms in...
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The map on Google local search appeared above the listings before, but now it’s just to the side of them. Welton Hong like this change and has his opinion as...
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Welton Hong is coming to you today from the Catholic Cemeteries Conference 2021 convention in balmy Miami, and wow, does he ever have a story for you. He got an...
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If your funeral home already has a strong presence on Google, what’s the next step? In most cases, it’s time to brand your firm as the “go-to” funeral home in...
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If you’re running Facebook ads to drive preneed leads, you might have noticed they’re decidedly more expensive right now. That’s simply how it goes at the end of the year,...
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We recently reported that Google My Business officially changed its name to Google Business Profile. Today, we want to make sure you know that Google added two very important guidelines...
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We all know how important it is to get ranked in the Google 3-pack. We also know that the three criteria Google evaluates to determine who gets ranked in the...
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Welton Hong was an engineer in his former life, which means he inherently loves numbers and collecting data. But in the online world, placing different tracking numbers in your listings...
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Google has not only changed the process of how to update your listing; they also changed the name: Google My Business is now called Google Business Profile. The changes are...
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Welton Hong received an interesting question from a funeral director recently: Can they market their traditional brand and discount brand on Google at the same time? The short answer is...
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If you spent a dollar and received $2 back, would it be worth it? Of course it would be. Direct mail, like any other channel, is worth doing as long...
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The short answer is no. Google can’t incentivize you to place ads by ranking you higher in its organic search rankings. That would be a conflict of interest. However, placing...
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Yes, on the initial search results page, Bing now pulls its reviews from Facebook. Although that’s a sigh of relief for many of you, it doesn’t mean you now can...
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Welton Hong comes to you from Temecula, California, where he is speaking at CMAC’s annual conference. Yesterday, he was chatting with a cemetery owner who asked how he could target...
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Surprise! There is no longer a page one, two, or three, etc. on Google mobile search results. Now, you’ll find a “see more” at the bottom of the screen. This...
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You may have noticed images appearing on some Google ads. Right now, these images are showing on mobile searches and not desktop. We do know that images improve clickthrough rate,...
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While Facebook ads can generate leads who are ready to buy today, the numbers tell us that’s usually a small percentage. For the rest, it’s important to remember that it’s...
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A client reached out to Welton recently—while planning for 2022—to ask whether they should continue running TV ads. TV ads, of course, are quite expensive, so is it even worth...
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Even though it’s only October, we’ve already started the planning process with many of our larger clients for the coming year. Now really is the best time to start making...
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As Welton Hong visits funeral service events this fall, he’s taking every opportunity to clarify how Google and Facebook align with deathcare marketing. It’s super-simple, folks: You use Google to...
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When Welton Hong says he‘ll go anywhere to educate deathcare firms on how to thrive, he means it! In fact, he just flew straight from Texas to the New York...
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Welton Hong had a great time at the Catholic Cemetery Conference convention in Miami. This event has generated a lot of conversations about how to best stand out against your...
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Do you know the secret of firms that sell the most preneeds? It’s actually pretty simple: They concentrate their efforts on the portion of leads that most firms ignore, which...
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What if there was a way to send a direct link to families so they could easily post an online review on Google about your firm? Good news! Google provides...
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Welton Hong is in Phoenix today for ICCFA’s Fall Management & Leadership Conference, where his hotel room presented two surprises—a lovely gift and card from ICCFA Executive Director Nadira Baddeliyanage,...
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Should your funeral home advertise on Yelp? The question came up while Welton Hong was speaking at a Kates-Boylston event in Providence, and for over 99 percent of firms, it...
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Welton Hong comes to you today from somewhere he’s never been before: Providence, Rhode Island, where he’s speaking at Kates-Boylston’s Technology Think Tank event. And being in a new place,...
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Every detail matters today when it comes to outpacing your competition. Everyone is stepping up their game, so anything you can do to differentiate yourself among your competitors matters. One...
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Moving? It should be simple to update your Google listing with your new location, right? It is if you’re moving to a brand-new building that doesn’t list a prior business...
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It’s critically important to list your hours of operation on Google as 24/7. You never want to miss a call because someone believes you’re closed after finding your listing online....
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I was asked a great question here at the Ohio Funeral Directors Association’s annual convention: Is there a “best” time of the day to post on Facebook—that is, a time...
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Do you know what to do when you get a negative review? Welton Hong was just discussing the process with an attendee at the Ohio Funeral Directors Association’s convention in...
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When your funeral home posts on social media, you need to prioritize personal branding. That’s the message Welton Hong wants to share today from the Ohio Funeral Directors Association’s annual...
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Welton Hong is still in lovely Washington state, but he wanted to address local matters—specifically, making sure your funeral home or cemetery ranks well in “near me” searches. If you’re...
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Welton Hong is in Leavenworth, a Bavarian-styled village in Washington state’s Cascade Mountains, for the Washington State Funeral Directors Association’s annual convention, aka #DeathCon2021—what a great name! One attendee said...
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While attending CANA’s Annual Cremation Innovation Convention, a funeral director came up and asked Welton Hong how he could get a video produced for his website. In case you are...
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Welton Hong comes to you today from Seattle, where he’s attending CANA’s Annual Cremation Innovation Convention. He was speaking with a new client who was wondering why the cost per...
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Chances are you’ve received your share of calls from Yelp soliciting you to advertise on their platform. But should funeral homes run ads on Yelp? Typically, our answer is no,...
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Your Google listing will typically be the first thing someone sees after they Google your firm. Google is trying to turn their listing into a mini version of your website,...
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Before you get too complex with your digital marketing techniques, why not focus on three simple strategies you can execute for free? That’s the subject on Welton Hong’s mind this...
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Welton Hong comes to you today from the NFDA Leadership Conference in lovely downtown Charleston, S.C., and he wanted to make sure you know about Google’s latest algorithm update, which...
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Welton Hong is currently attending ICCFA University, which is being held at Emory University in Atlanta. While all the classes have been wonderful, he had to differ with one speaker...
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It’s great many of you are leveraging email to engage with existing or potential clientele. We’ve always been strong proponents of email marketing; we still are today. In the past,...
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There’s no doubt a fraction of those visiting your website already know you and are just looking for contact information. But what about the rest? These visitors are in the...
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You just published your latest blog, obituary, or product page, so how long will it take for it to appear on Google’s SERPs? Typically, it will take a week for...
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Google recently made two major core updates. Hopefully, your site’s search ranking wasn’t impacted by either one. However, if they were affected, then we need to take a closer look...
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We’re going a little deep in the weeds today in Welton Hong’s latest video, but if you’re currently running Google ads then it’s important you understand how this change affects...
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Have you noticed any changes to your firm’s Google search ranking lately? Google has already rolled out a lot of updates in 2021, especially when compared to last year. Welton...
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Google local search is called the 3-pack for a reason: Because there are three ads listed there. So why do you sometimes see an ad at the top of those...
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On Welton Hong’s final day of his trip to beautiful Hawaii, he wanted to take a few minutes to explain how to supercharge your firm’s ranking for local search. The...
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Did you know there are no billboards in Hawaii? Welton Hong just learned that while spending some time in the Aloha State. Although billboards aren’t an option there, they are...
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Coming to you today from beautiful Hawaii, Welton Hong clears up some confusion on how Google searches work. For example, you and a friend could do the exact same search...
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It sounds like a good idea in theory: Bid on a competitor’s brand name in Google ads so when someone searches for a competitor, your ad shows at the top....
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If you’re thinking about getting a new website, you need to hear this story. Recently, while reviewing search engine rankings in his area, Welton Hong noticed that a once-highly ranked...
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We’re all finally getting back to hosting in-person events, so let’s talk about lunch and learns, which can be great generators of preplanning leads. Here’s the thing: Getting a good...
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In today’s video, Welton Hong explains why you should set your hours of operation on Google—and the other major directories—to 24/7 as well as the consequences for not.
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Retargeting ads is one of the easiest ways to brand your funeral home or business and even generate more preneed interest. Welton Hong explains what they are, how they work,...
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More of you are trying to get more positive online reviews and monitoring them on a regular basis, which is a good thing. But too often, the focus is placed...
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Yes, there are shinier marketing strategies out there. But email marketing is still effective. And it’s also free! In Welton Hong’s latest video, he explains why you should still be...
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Once you’ve conquered Google, then what? Welton Hong recommends you continue to focus on those who are problem aware. Even before you progress to social media, he suggests you focus...
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You know the saying, “If you want a job done right, do it yourself”? Well, that’s literally the ONLY way to get negative reviews removed. If you get a call...
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In other words, if you had to choose only one marketing channel, what would it be? My answer: Don’t choose only one. The truth is the best-performing firms adopt a...
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Welton Hong is currently at the Iowa Funeral Directors Association’s annual convention in Des Moines, answering great questions from attendees. One wanted to know how he should allocate his marketing...
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Google’s Page Experience algorithm update is now scheduled to start rolling out mid-June, which means you have a little time left to get your website into tip-top shape. Welton Hong...
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Google’s new tool is currently in beta and tracks who’s called you through your business profile. In Welton Hong’s latest video, he’ll show you what it does and give you...
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Our founder comes from an R&D background, so we’re constantly testing which platform (digitally and offline) provides the best source of qualified preneed leads. We’ve dived deep into Google, Facebook,...
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Do you know what appears first when people Google your funeral home on a mobile device? It’s a group of images — and the primary one almost certainly isn’t what...
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If Google search is placing so much emphasis on paid ads, does your organic ranking even matter? The short answer is yes. In Welton Hong’s latest video, he lists the...
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We all know that Google search is a pay-to-play model. But do the ads that show up top really work? The answer is maybe, depending on the demographic. But in...
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It’s a good problem to have. But if you’re already well-ranked on Google and want to know what else you can do to increase your market share, then check out...
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Although getting ranked in the Google local 3-pack is powerful, there are limitations. In Welton Hong’s latest video, he shows where local search can fall short and provides other solutions...
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There was a time when Google displayed seven listings in the local search pack. Then it became three. More and more lately, we’re seeing just two results displayed. If this...
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We all know how powerful it is when you show up in the Google local 3-pack. But more and more we’re seeing an ad (known as a “local pack ad”)...
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In Facebook’s quest to become more transparent, they’ve made it easy to see if your competitors are running ads on their channel. Welton Hong shows you how to check and...
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The hard truth is if you don’t show up in what’s known as the Google local “3-pack” when someone searches for a locally based funeral home, your firm will probably...
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Why should families in your community choose YOUR business over a competitor? The key is to clearly communicate your Unique Selling Proposition (USP), which means how you’re DIFFERENT from everyone...
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When it comes to getting ranked in local search, the short answer is they both matter. In today’s video, Welton Hong shows you an example of why you want both...
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It should come as no surprise that Google is a for-profit business, which is why you see a lot of ad placements these days on Google search pages. In Welton...
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One of the easiest ways to increase your call volume is to show up on Google’s first page. We recommend you Google what families in your area would typically search...
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These days it’s common for consumers to Google you, even if your firm is well-branded and they’re just looking up your phone number or address. So what does Google say...
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More and more funeral homes are running Google ad campaigns, which we’re happy to see. But we’re also seeing a lot of mistakes, such as funeral homes bidding more on...
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If you’ve been disappointed in the results of your Google Ad Campaigns, you might want to take a closer look at how you’re targeting your ads geographically. In Welton Hong’s...
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You don’t have to be mystified by today’s search engines. Welton Hong explains in his latest video why search engines should be viewed as the modern-day Yellow Pages.
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Branding your business or firm is critical to its long-term success. TV, radio, newspapers, billboards, etc. are still effective ways to increase brand awareness, but those channels can also be...
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With Facebook lead ads, it’s super easy to run ads to generate leads”¦maybe too easy. In Welton Hong’s latest video, he’ll explain why Facebook’s tool might not be your best...
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TV ads are still incredibly effective, especially for reaching Baby Boomers. If you’re currently running ads on TV, Welton Hong explains in his latest video why you should consider running...
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Creating a Facebook page for each of your locations is a lot of work. In Welton Hong’s latest video, he’ll give you a better alternative by looking at the king...
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Obviously, you should have good, flattering photos of your firm on your Google My Business listing. But did you know that anyone can upload photos onto it? It’s just another...
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Most businesses are not moderating the questions & answers section of their Google My Business listing, which is a missed opportunity. In Welton Hong’s latest video, he’ll show you what...
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Welton Hong has always said that positive reviews on Google, Facebook, and Yelp are critical to your firm. But if you own a historical cemetery or funeral home, he explains...
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It’s good to see more and more of you are monitoring your online reviews on Google, Yelp, and Facebook. Now it’s time to take it to the next level by...
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As we see an increase in malware and website hackings, it’s crucial you do all you can to ensure your website is secure. But Welton Hong explains in his latest...
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Even though Welton is attending a study group in Key West this week, he woke up thinking about how some funeral directors shy away from asking families for reviews, despite...
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Most people visit Key West to enjoy the water and relax, but Welton has been hard at work all week. While attending the Death Care Management Council Conference, he wanted...
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Be careful when taking a call by someone from “Google” because Google will never call you. Welton Hong’s latest video explains why it’s more likely a scam and what you...
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Will placing ads on Google help you rank higher organically? The short answer is no — not directly anyway. However, in Welton’s latest video, he explains why placing paid ads...
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Happy New Year! Someone recently reached out to Welton to ask how many reviews they need on Google to get that trust signal across. The simple answer is the more...
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Search terms like “restaurants near me” and even “funeral home near me” will only grow more popular in 2021. Welton discusses in his latest video what you need to do...
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Is it legal to bid on someone else’s brand name on Google search? The short answer is yes. But there are other things to consider by taking this approach. In...
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Typically, bidding on your brand name on Google is a not an effective use of your ad budget, but there are situations when it’s a good idea. In Welton Hong’s...
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Facebook has made it easy to set up forms to capture leads: easy for you to create and easy for the consumer to fill out. But in Welton’s latest video,...
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Seminars and lunch events used to be an effective way to generate preneed leads, but the COVID-19 pandemic changed all of that. In response, we’ve seen a huge swing from...
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You’re playing by the rules, so it isn’t fair when your business is hurt by those who don’t. That’s what happens when a company attempts to trick Google in order...
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Previously, Welton Hong explained how to get rid of spam Google listings by your less scrupulous competitors. His latest video reveals how to spot if they’re also posting fake reviews,...
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Google recently announced a major algorithm update, which it does several times a year, and its December 2020 Core Update is the first since May. Some of you may see...
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It’s not that difficult for a hacker to hijack your Google My Business listing. Learn what hackers are doing now to gain access and what you can do to protect...
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If you want your deathcare company to continue to grow, don’t sit back and wait for change to happen ““ make it happen now! In my latest video, I’ll show...
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Welton Hong recently spoke at Kates-Boylston’s event in Nashville on Thursday about his 2021 predictions. Here’s a quick preview to learn if he believes the cost of Google ads will...
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Don’t be fooled by marketing firms that try to scare you with reports that grade your company’s web presence and show how your site is failing across multiple areas. In...
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We typically don’t Google ourselves. Welton Hong’s video explains why it’s crucial you should Google your business at least once a quarter to see what others see and what you...
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Google is now displaying an Obituaries tab on the business’s Google listing (to the right of search results) when viewed on mobile, and this functionality likely will soon be available...
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Do you know how many people are coming to your site from a desktop, tablet, or mobile phone? Welton Hong’s latest video helps deathcare businesses understand why knowing this key...
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Sometimes it’s important for a business to know where its website traffic is geographically located. Google Analytics has a great tool to help your deathcare business do just that. Watch...
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Want to get more reviews for your funeral home? Provide incentives to your funeral directors and other main staff to respectfully solicit reviews from satisfied families! Welton Hong breaks it...
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Are you trying to figure out your website’s Google analytics report? In this video, Welton Hong explains a key area that confuses many funeral home businesses ““ specifically what is...
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There’s a misbelief that competitors (or other trolls) can burn through your funeral home’s Google Ads budget by continuously clicking on your pay-per-click (PPC) ads. Google actually has great fraud-detection...
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Believe it or not, you can nurture leads for funeral prearrangement and move them along the sales journey with an email of only nine words! It’s a proven tool for...
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SCAM ALERT: If you get something in the mail from “Domain Registry” claiming you need to pay them to update your website’s domain registration, don’t believe it! With that said,...
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Do you know how and when to employ certain strategies, such as search engine marketing, remarketing, and social media marketing, to lead families through the sales journey? It’s imperative to...
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Direct mail really does still work in marketing your funeral home. The U.S. Postal Service makes it easy for you to target households by Zip Code and demographics (age, income,...
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Many funeral homes are developing offshoot discount brands to capture more of the local market. Here are three techniques they’ve been using to compete with their traditional competitors. Understanding these...
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Many funeral homes are developing offshoot discount brands to capture more of the local market. Following up on my last video (which listed three techniques they’re using), here are two...
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You want the most benefit from your Google Ads, including having your funeral home displayed in Google Maps. There’s a super-simple (and completely free) way to do this, as you’ll...
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What do you do if your funeral home gets a negative review from the Better Business Bureau? Unfortunately, it’s a more complicated process than contesting a negative review on Google,...
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You’re used to seeing plenty of ads on your Facebook feed. But sometimes you’ll see a strange ad and wonder, “Why did Facebook choose to show me THIS one?” Well,...
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Some funeral home owners don’t prioritize Yelp because few families use that review platform to compare funeral care. But that approach has a huge flaw: Your Yelp review rating DOES...
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Building awareness is important, but are television advertisements the best way to go about it? It’s critical to get your funeral home’s name in front of folks, and TV is...
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Getting families you hope to serve to your website is only half the battle. From there, visitors need to be reminded of the services your funeral home provides. You...
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Getting your phone ringing nonstop is as easy as one, two, three! Are you having a hard time increasing your call volume? Welton Hong has all the tips and tricks...
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It’s important for every funeral home owner to make sure they own their website. If you don’t own your website, you’re at risk for losing access to a crucial tool...
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It may be discouraging to see Google Ads and local search dominating the top few spots on Google while trying to promote your business ““ but it’s still important to...
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A well-crafted Google listing is the difference between reaching the families in your community and missing out on untold numbers of calls. Improving your chances of receiving those calls is...
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It’s no longer just about getting ranked in local Google searches. Reviews DO matter! Positive reviews are KEY to becoming the ELITE provider in your area and increasing call volume...
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Facebook organic reach is constantly decreasing for business pages. But did you know there are things you may be doing to make your reach worse without even knowing it? In...
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Are you still using email marketing to promote your business? You should be! Welton Hong explains why you shouldn’t abandon the tried and true tactic of utilizing email marketing to...
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Is your Facebook organic reach tanking? You’re not alone. No matter how frustrating the algorithm may get, Facebook still remains a VERY useful marketing tool. Welton Hong explains how to...
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Now is a great time for funeral homes to double down on selling preneed, because people feel more comfortable discussing the topic due to the pandemic. At the SCCFA Annual...
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Given the economy, is this a good time for funeral homes to pull out of offline marketing such as TV, radio, and billboards? Absolutely not! You must communicate your message...
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You might be seeing many more phishing emails lately—these scammers have been especially prolific of late. You need to be training your colleagues in how to identify these emails to...
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You obviously don’t want to receive negative reviews of your funeral home. However, if you get hit with one that’s clearly false or unfair, that actually can work in your...
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With more families checking out your funeral home’s website during the pandemic, it’s imperative that you find a way to convey trust with these consumers. One of the best ways...
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Google has been trying out “Smart Bidding,” a subset of automated bid strategies, in an attempt to make Google Ads setup easier. Unfortunately, it doesn’t work well at all for...
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There are three critical marketing mistakes funeral homes make ALL the time, but they’re also incredibly easy to solve! Just a few tweaks to your approach will make a world...
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Many funeral home owners are wondering how to get better results from their Google Ads. In many cases, they’re not using the right match types for their keywords. Watch this...
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If your funeral home is dealing with substantially lower average revenue on your calls right now, you’re hardly alone. It’s a big problem across the board, especially with the ongoing...
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If anyone has a question about your funeral home, you want to know that right away. You simply need to set up messaging on your Google My Business listing. Google...
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You want to get the best real estate—showing up right at the top—for your mobile Google Ads. But sometimes, you might be missing out because your bid is just a...
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If your funeral home website isn’t loading fast enough, you’re losing out on a lot of business: It’s as simple as that. The key is to regularly test your site’s...
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If you’re not already using rich snippets and related markup options on your funeral home website, you’re missing out on an incredible opportunity to improve your ranking and display on...
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Want to make it easier for families to make appointments with your funeral home? Google My Business now lets you use employ additional links for this purpose. Check out Welton...
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If you’re trying to build your personal brand on LinkedIn, you might be confused between the difference between articles and posts on the platform. They’re both beneficial, but only one...
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Delegation is incredibly important when you’re running a funeral home or other deathcare business—but it’s just as important to know which things you need to be doing yourself. In the...
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In this video, Welton Hong explains how hiring “A players”—highly motivated, very skilled employees—is one of those key functions a CEO should not delegate.
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In the final edition of this three-part series, Welton Hong explains the final two functions a successful CEO never delegates: building the organizational chart and creating the culture.
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It’s certainly beneficial to fill top-level staff positions with proactive, growth-focused professionals with “A Player” personality types. These leaders love “report cards,” because they work hard to grow and improve,...
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Changing up the fonts on your funeral home website and marketing content can have a huge effect in refreshing your branding. Welton Hong discovered a number of great resources to...
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If your funeral home website isn’t ranking well on Google results pages, it might be issues with your site’s “page experience”—which essentially means how users interact with a web page...
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Google is adding a new wrinkle to its review platform: positive and negative attributes. It’s letting reviewers click simple terms such as “professional” (or, conversely, “not professional”) to give potential...
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If you’re certain that a particular reviewer profile on Google is fake, you can flag it for review. Google allows everyone to participate in this process. But be aware there’s...
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If you’re running your own Google Ads campaign, you’re likely aware of the “Recommendations” area on your account page. It’s where Google provides an “optimization score” (how optimized it believes...
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Adding a business profile video to your funeral home website is one of the best ways to convert visitors into clientele. To have a sharp, professional video made for a...
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If you have plenty of photos on your funeral home’s Google My Business profile—as you should—you’ve likely received emails from Google congratulating you on certain photos getting 50, 100, or...
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The virus crisis is keeping everyone from attending large (or even medium-sized) conventions right now, so it’s time to get accustomed to virtual conventions. Welton Hong attended one (outside the...
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How much bang for the buck do you get fighting for search engine ranking dominance if your funeral home is in a rural area? In most cases, it’s not much.
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You might be surprised to realize that user experience plays a massive role in how well Google ranks your funeral home website on search engine results pages (SERPs). In fact,...
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Google’s been moving toward mobile-first indexing for a while now, but by September, it will be prioritizing mobile for ALL sites. That means your funeral home website must put mobile...
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A recent study showed that whether your funeral home appears Google’s 3-Pack of local businesses is more correlated now to organic rankings than ever before. In other words, most of...
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Google doesn’t want to outright replace your funeral home’s website, but it does want to act as a type of homepage for your business, helping you provide all the critical...
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There’s no requirement that your Google Ads appear to all ages or income brackets. You’re paying per click, after all, and there’s no point to paying for clicks from people...
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Local market research is invaluable for a funeral home, and there’s plenty of great data right there in your Google My Business Insights. Welton Hong explains how to parse the...
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Google understands the challenges to funeral homes and other businesses caused by the coronavirus. This week, it’s been applying up to $1,000 (per business) in ad credits. Check to see...
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A new report from MOZ provides fresh insight on the most important signals Google uses to determine your firm’s ranking in Local Search. Welton Hong goes over the data and...
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You obviously want your Google Ads to appear as prominently as possible; determining placement was easier when Google provided data on “average position. Unfortunately, it’s taken that information away. But...
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Did you realize that people can ask your questions on your funeral home’s Google My Business listing? If not, you need to check it out and make sure your answering...
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Looking to save money on your Google Ads? Here’s a trick called “single keyword ad group.” It takes a little more time to set up, but it can significantly lower...
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You probably don’t have time to constantly monitor your Google Ads account to make sure you’re getting good ROI and strong results overall. By setting certain rules in your campaign,...
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You want to get the most bang for your buck when advertising your funeral home on Google Ads. How do you keep the cost per click reasonable? Welton Hong explains...
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It’s critical to know where to set the spending limit for your Google Ads campaign. If you set it too high, you might be spending a lot of money for...
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Some of the best branding is done through video, but television advertising can be prohibitively expensive. Instead, share your funeral home branding through YouTube Ads: It’s a much more economical...
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About 30 percent of business reviews, including some genuinely legitimate reviews, get “caught” in Yelp’s filter. This obviously can be frustrating, because sometimes some legit positive reviews for your funeral...
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When you’re bidding on keywords on the Google Ads platform, it’s important to know which other local funeral service providers you’re competing against. Welton Hong illustrates how to do this.
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At Ring Ring Marketing, Welton Hong doesn’t create simple job descriptions (aka results descriptions) for his staff. He creates a comprehensive outline of all duties and expectations, helping every hire...
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Your funeral home’s Google My Business profile is one of the most powerful tools in your funeral service marketing efforts, and Google provides it completely free of use. In this...
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Facebook is the very best social media platform for getting the attention of the deathcare demographic, and it’s rolling out a brand-new web interface. Welton Hong walks you through the...
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Quite a few business owners think most Yelp reviews are negative, but the facts show an entirely different story. Here’s the plain truth on how many reviews are positive, negative,...
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When you have one-on-one meetings with your funeral home staff, are those discussions providing desired results? Are you getting a better feel for their needs, and are you effective in...
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Nowhere near enough funeral homes take advantage of power of a Frequently Asked Questions section on their website. Used correctly, it can act like a free salesperson! Welton Hong and...
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A new feature on Google search engine results pages (SERPs) is the appearance of “Google Guaranteed” ads. These are intended to act as a Google “seal of approval” for businesses...
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While larger businesses tend to have organizational charts, smaller ones rarely feel the need. At RRM, Welton Hong has found that creating an “accountability chart” — his variation on an...
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“Content is king,” which means the more high-quality, relevant content on your funeral home website, the more traffic it will generate. But how do you come up with new ideas...
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In his previous video, Welton Hong showed how you can use Quora for content ideas. Here’s another great tool: SEMRush. Use it to understand the “hottest” topics right now in...
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Some of the best “real estate” on a Google search engine results page (SERP) is the 3-Pack, which lists local businesses in a certain industry. Google is now including some...
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A Google alert intended to help families know whether you’re open might have the unintended effect of confusing them. It reads, “Verify info with this place,” followed by “Hours or...
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The Google 360-Degree Tour View lets families “virtually” tour your funeral home step by step, just as if they were actually in the building. This functionality provides a lot of...
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If you have excellent reviews on Yelp, you should be leveraging them on your funeral home website! Here’s how to “grab” the badge from Yelp and put it on your...
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Many funeral home owners were understandably conservative with marketing spending during the peak of the COVID-19, but now they’re looking to ramp up again as more states reopen and loosen...
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It’s incredibly important to generate Google reviews for your funeral home, and the easier the process is for your satisfied families, the more likely they are to leave a review....
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As funeral homes focus on transitioning into recovery mode, many RRM clients are looking for ways to do very targeted direct mail campaigns. Welton Hong explains how USPS’s EDDS service...
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Google is providing $340 million of credit for Google Ads to small businesses worldwide. The catch is that you must have been advertising with the service pretty regularly and recently....
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Facebook is offering $100 million in cash grants and ad credits to small businesses worldwide. It’s not a large pool of money considering how many businesses will be trying to...
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With more states opening up again (to various degrees), many funeral home owners are wondering how to prioritize their marketing efforts. Welton Hong explains the best plan for transitioning into...
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There might be circumstances under which you might want to hide one of your business addresses on Google—for example, if you don’t want members of the public showing up to...
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Google paused reviews for funeral homes and other businesses for several weeks due to the coronavirus crisis, but now reviews have started to emerge again.
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Hopefully, you’ve already updated Google, Facebook, and Yelp to announce that you’re open for business, but make sure you do so on Bing too. Here’s what to do.
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Some of our deathcare clients have come up with innovative ideas to continue serving families during the COVID-19 crisis. Welton Hong explains.
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Some of our clients have already received Paycheck Protection Program funds, while others are hoping to get them soon (or at least in the next funding phase). Here’s how to...
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While we’re all working on recovering from the massive impacts of the COVID-19 restrictions, it’s important to understand current ad spend data and how to leverage your funeral home’s advertising...
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The coronavirus crisis isn’t keeping families from searching for burial and cremation services online. Don’t let state and local restrictions keep you from doing business at this time—you just need...
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Right now, funeral professionals need to use video conferencing more than ever, and Zoom is the easiest and best tool to use. But “Zoombombing” reports might have you concerned. There’s...
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Make sure families know your availability and services during the coronavirus crisis by adding a special message to your Google listing. Here’s how to do it.
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Despite the “Zoombombing” scare, the fact remains that Zoom meetings are perfectly secure for virtually all users. To be absolutely safe, make use of these security features.
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Our friends at FuneralOne are providing free face shields to funeral industry workers to provide some additional protection during the coronavirus crisis. See this video for more information.
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During the health crisis, you can continue serving families by livestreaming life celebrations. An additional way to benefit families is to provide the video to them through YouTube. Welton Hong...
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You’ll likely find it easier to apply for (and be approved) for federal Paycheck Protection Program benefits by having your IRS W3 form handy. Welton Hong breaks down the process...
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During the COVID-19 lockdown, many families are unclear on whether funeral firms remain open. Welton Hong explains how employing a website pop-up immediately makes clear that you’re open and available...
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Google and Facebook are both offering ad grants to small businesses such as funeral homes to help during the COVID crisis. There are some limitations, so check out this video...
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Every funeral home should be applying for the federal Paycheck Protection Program right now. It provides eight weeks of operating expenses during the coronavirus crisis.
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Google is prioritizing health-related functions during the COVID crisis, so Google My Business and reviews won’t be updated as quickly as usual. For reviews, this is a good time to...
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Don’t let families think you’re closed during the coronavirus lockdown. One key way to show you’re open is to use an update tool on Yelp.
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Trello is one of the core technologies used at Ring Ring Marketing. It makes it easy to manage projects and workflow from anywhere, anytime. Welton Hong explains how it your...
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Using Google Analytics is the best way to know how people are finding your funeral home website, where those visitors are coming from, and much more. Here’s what to do.
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During this health crisis, it’s critical to inform your community that you’re open for business, and you should do so everywhere—including social media. You don’t want to post that fact...
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Families are understandably confused about which local businesses are open during the coronavirus crisis. It’s easy to make sure Google properly shows your funeral home as open during this time....
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The CARES Act provides federal funding for small businesses affected by the COVID-19 lockdown. If your funeral home needs to access these funds, here are some resources to get you...
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The coronavirus crisis has impacted lots of businesses, and you might be wondering whether you should sit tight until it’s over. The answer is no! As Welton Hong explains, people...
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Virtually every business needs to use video conferencing right now, and funeral homes are no exception. You can use it to meet with families for at-needs and preneeds, meet with...
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There’s often a difference between the words you think families might be searching for (for burial and cremation services) and the ones they’re actually searching for. Using Google Keyword planner,...
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Obviously, lots of people are working from home right now. Whether you’re an employer who needs to ensure your employees’ productivity or an employee who wants to prove you’re being...
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Your first phase of advertising for at-needs should always be to target “problem-aware” consumers, but that doesn’t fit for preneeds, so you must shift to “intent-based” branding. Here’s how to...
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Google Analytics provides a lot of great information on how your funeral home website is performing, but you’ll only get “clean” (aka useful) data if you exclude particular traffic destinations...
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Online reviews have become essential for funeral homes, but many firms have trouble figuring out a thoughtful, appropriate way to inquire. In this video, Welton Hong provides a helpful tip!
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To get the most efficient use of your ad spend, you must include negative keywords in Google Ads. You don’t want people clicking on your funeral home’s ads (and thus...
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You know you pay every time someone clicks on one of your funeral home’s PPC ads, but how much does a click actually cost? Welton Hong explains how to determine...
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Geofencing tools can be extremely beneficial for funeral homes, but you must be careful—there are also a lot of myths propagated by shady marketers. Welton Hong clears up the confusion...
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Have you audited your actual cost per sale for at-need and preneed cases? If it’s too high, you can take several actions to improve that.
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It’s easy to track where some of your preneed leads come from, but when you open up your promotional initiatives a little bit, it can suddenly get quite complicated. Here’s...
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Online advertising is relatively easy to track, but your funeral home also should do some offline advertising, as long as you’re getting good return on investment on it. But how...
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Process and systems: These were the two critical factors Welton Hong learned at Intel, his first employer out of college. In this video, Welton explains why he does the same...
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If you’re wondering whether to employ Google Ads for your funeral home, consider where you’re located. These ads work best in densely populated areas. If you’re in a small town,...
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Of course your funeral home needs a website, but have you thought about how it works specifically as a marketing tool—and the steps needed to improve its functionality?
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If you’re contracting for Google Ads with a marketing company that wants to bid on your funeral home’s brand name, nip that in the bud! As Welton Hong explains, there’s...
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Bounce rate and exit rate are not exactly the same thing, as it’s important to know the difference when analyzing visitor statistics for your funeral home website and/or landing page.
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Advertising can benefit your funeral home, but frequency is just as important as reach. Welton Hong explains how many various “touches” you need to make before potential clients feel engaged...
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Generating more positive reviews enhances your funeral home’s credibility with potential clientele AND improves your SEO. Although review platforms don’t let you provide incentives for families to review you, there’s...
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In virtually every local market today, independent funeral homes face the challenge of bargain-basement competitors undercutting their prices. Welton Hong explains what methods work to fight back and win over...
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Challenged by low-cost providers in your market? Here’s one proven way to fight back: Use your website to highlight ways your funeral home is better than those bargain-basement services.
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Some shady web development businesses charge funeral homes up to $20,000 just to create a simple WordPress website. Then the funeral home owner doesn’t even get site ownership or admin...
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Far too many funeral home owners have no access to their own websites’ logins and passwords. Don’t let this happen to you! You don’t want your site to be “held...
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Automation is handy for many things, so it might seem prudent to use a third party for automating your local funeral home citations. But as Welton Hong explains, it’s not...
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Positive reviews can be incredibly powerful for boosting your funeral home’s credibility and SEO on SERPs, but don’t ignore another option: You can display them prominently on your business website...
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All the website traffic in the world won’t help if your funeral home site isn’t optimized to convert visitors into actual calls! In this comprehensive 50-minute video, Welton Hong shows...
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Both Google and Facebook advertising can benefit your funeral home, but the two have key differences, specifically in whether the ad viewer is already “problem aware” and whether you’re paying...