If your funeral home already has a strong presence on Google, what’s the next step? In most cases, it’s time to brand your firm as the “go-to” funeral home in your area. You want to be the first name that comes to mind for funeral service: the “household name” in your town. Some business owners worry about branding because they think it can be expensive without an immediate correlation to revenue. In reality, two very effective online branding methods cost virtually nothing, so you should be using them! Welton Hong explains what they are and how they work in this short video.