Videos

The Power of the One-Minute Business Profile Video

While attending CANA’s Annual Cremation Innovation Convention, a funeral director came up and asked Welton Hong how he could get a video produced for his website. In case you are not aware, a “one-minute business profile video” is a highly effective way to increase conversions on your website. It’s usually the first thing clicked, because it provides someone with a lot of info about your firm in a relatively short amount of time and puts faces with names. As they say in marketing, “faces mean trust.” Luckily, the cost of producing such videos have come down drastically. And in his latest video, he explains how to get one produced and provides a resource to find the right videographer.

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