SWOT: The Key to Futureproofing Your Funeral Home

Stronger Planning. Clearer Direction. A Future-Ready Funeral Home.

Strategic planning doesn’t have to be overwhelming — and it can be one of the most compassionate things you do for your team, your business, and the families you serve.

In this focused workshop, funeral marketing expert Welton Hong walks you through a practical SWOT analysis tailored for funeral homes. You’ll discover how to:

✅ Apply SWOT to identify your strengths, weaknesses, opportunities, and threats
✅ Build on what’s already working in your business
✅ Spot risks early before they impact service
✅ Find new ways to reach and serve more families
✅ Align your strategy with your mission and values

Whether you’re unsure where to focus next or simply want a clearer growth path, this session will give you the tools and confidence to move forward.