Videos

Should You Spend More Marketing Dollars on Google or Facebook?

Welton Hong is currently at the Iowa Funeral Directors Association’s annual convention in Des Moines, answering great questions from attendees. One wanted to know how he should allocate his marketing budget between Google and Facebook. While the short answer is that most firms should prioritize Google to drive at-need calls, he explains more—including Facebook’s role in creating awareness—in this video.

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