When your funeral home posts on social media, you need to prioritize personal branding. That’s the message Welton Hong wants to share today from the Ohio Funeral Directors Association’s annual convention in Columbus. On social media, people follow PEOPLE. (It’s likely why you’re watching this right now!) And that’s why we recommend for your funeral home’s owner to actively engage people on social media. Once they get to know him or her on personal level, you’ll see a greater return on investment. Watch this short video for more details!