‘Look Over My Shoulder’: Watch Welton Hong Optimize a Google My Business Account, Step by Step!
What’s the biggest mistake any local business can make in their internet marketing? The answer is simple: They haven’t ensured their Google My Business (GMB) listing is complete and accurate.
Honestly, we get it: It doesn’t sound absolutely critical, does it? And yet it’s a fundamental aspect of how your funeral home is portrayed on Google, which owns 90 percent of the market share in search. (It’s also by far the biggest player in PPC advertising.)
In today’s competitive environment, you need to be very clear about what services you offer, the fact that you’re open 24/7 for immediate needs, and so on: Your GMB listing can cover all of that.