What is the biggest mistake any funeral home can make with their internet marketing? The answer is simple: They have not ensured their Google Business Profile is complete and accurate.
Although it does not sound absolutely critical, your Business Profile is a fundamental aspect of your funeral home’s online presence on Google (which is the biggest player in PPC advertising and owns 90% of the market share in search).
In today’s competitive environment, you must be very clear about what services you offer, the fact that you’re open 24/7 for immediate needs, and so on. Your Google Business Profile can cover all that so you can stand out and stay ahead of your competitors.