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Is Bidding on Competitors’ Brand Names in Google Ads Worth It?

Wondering if bidding on a competitor’s brand name is a good strategy? While it might seem like a clever tactic, it often ends up being a waste of your ad budget.

In this video, we explain why it’s generally not worth the cost and when it might be necessary to fight back if your competitor is targeting your brand.

Watch the video to make smarter choices with your Google Ads campaigns.

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