How Funeral Homes Get Chosen on Google Maps

Be Found Where Families Look

When families search for a funeral home, the decision often happens sooner than expected.

They open Google.
They look at the map.
They choose.

Sometimes a funeral home appears familiar and trusted.
Sometimes it feels invisible, even with years of service behind it.

This workshop, led by Welton Hong, walks you through how Google Maps actually decides which funeral homes families see first and why those patterns tend to repeat.

You’ll learn how to:

• Understand why Google Maps has become the main decision point for families
• See how Google evaluates trust, relevance and visibility
• Recognize what still influences map placement and what no longer does
• Focus on the signals that matter now without added complexity

These insights help ensure that what families see on Google Maps reflects your professionalism, stability and care—while keeping your digital presence clear and intentional.