Google vs Facebook

Are you wasting your time with Google and Facebook ads?

If you’re using them in the same way—with the same messaging to target the same audience—the answer is yes.

Google and Facebook ads are both important to use for your deathcare firm, but they don’t serve the same purpose. They target consumers at completely different points in their customer journey.

Consumers on Google have an immediate need, so Google ads are best used to generate at-need calls. Consumers on Facebook don’t have an immediate need, so Facebook ads are best used to increase preneed leads.

We will explain why these channels appeal to consumers at different points in their customer journey and teach you how to use this information to make the most effective Google and Facebook ads in this workshop!

What you’ll learn:

• Which channel serves existing demand and which creates new demand through brand awareness
• Which channel to use when and for what type of ad
• How to appeal to consumers at different points in the customer journey