Trainings

Generate More Leads with Intent-Based Marketing and Branding

Emotions are often what drives people to make decisions, so it should come as no surprise that some of those decisions involve purchases. That’s why building an emotional connection between someone and your brand is key to more preneed contracts.

Potential families you can serve sense they have a problem, and they need to know your brand has the solution. And the best part is, you do! Your firm can provide them with the peace of mind they seek regarding prearrangement.

Once you’ve established this emotional bond, you can continue to advertise to them and convert their attachment into sales.

We will teach you how to master intent-based branding in this workshop!

Here’s what you’ll learn:

  • How intent-based branding generates preneed leads
  • How to leverage social media to build brand awareness
  • What type of social media content will engage families
  • How to get better quality leads

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