Don’t Discount Facebook’s Ability to Build Top-of-Mind Awareness

While Facebook ads can generate leads who are ready to buy today, the numbers tell us that’s usually a small percentage. For the rest, it’s important to remember that it’s not that these leads are not interested in your product or service, it’s just that they’re not interested in buying it NOW. In Welton Hong’s latest video, he explains what you can do to build that top-of-mind awareness so these leads will convert down the road.

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