Are Google Ads Still Working for Funeral Homes and Cemeteries?

Google Ads is still working for funeral homes and cemeteries, but AI search has changed the rules.

Families can now get answers directly from Google before visiting a website. That means broad, informational searches don’t bring the same value they once did.

This video explains why funeral homes and cemeteries should focus Google Ads on high-intent searches where families are closer to making a decision.