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Search Engine Marketing and PPC Advertising for Funeral Homes

PPC Funeral Home Advertising: Search Engine Marketing & PPC Drive At-Need Case Counts Funeral home operators understand that marketing their businesses require attention to two types of clientele: pre-need and at-need. While it’s vitally important to do both, today I’d like to focus specifically on techniques that drive case counts with at-need clientele. When people need to arrange services for an unexpected passing (or simply don’t have a plan in Read More

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Focus on Tone in Funeral Home Advertising

Promoting a typical local business is a very different process than funeral home advertising. Quite simply, advertising death care services requires an entirely different skill set. It puts limits on approach, tone and word use that your local landscaper, coffee shop or auto parts store never has to worry about. It’s a tricky balance, one many funeral homes have struggled with over the years, particularly as advertising for brick-and-mortar businesses Read More

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Getting Creative with Funeral Home Advertising

There’s no such thing as being “creative” with funeral home advertising, right? That seems to be the mindset of both some funeral directors and some advertising agencies: When promoting something like death care services, you just have to keep things simple and straightforward. Stay traditional. Don’t rock the boat, as it were. At Ring Ring Marketing, we understand where that rationale comes from, but it simply isn’t true. Of course, Read More

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Embracing Change in Funeral Home Marketing

Every year, more local business are promoting themselves online, but funeral home marketing continues to be a bit of an exception. As we wrap up 2016 and head into 2017, I’m hopeful that we’ll see more business owners in the death care industry become comfortable with investing their advertising budgets where they really matter in this digital age: on the internet. The transition is happening. I’m thrilled to have worked Read More

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Succeed with Thoughtfulness in Funeral Home Marketing

At Ring Ring Marketing, funeral home marketing has been one of our primary specialties for some time now. And as we’ve worked with clients to drive revenue and make their phones rings with an abundance of new leads from the internet, I’ve been giving some thought to why our agency is so well suited for the death care industry. What I’ve realized is that RRM is particularly appropriate for funeral Read More

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