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What Are Google Guaranteed Ads?

What Are Google Guaranteed Ads? A new feature on Google search engine results pages (SERPs) is the appearance of “Google Guaranteed” ads. These are intended to act as a Google “seal of approval” for businesses that are licensed, insured, and generally “prescreened.” They’re appearing regularly on home improvement results. Welton Hong explains how this works and what to know.

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Do Home Improvement Webinars Really Work for Marketing?

Almost three-quarters of marketing experts say webinars are one of the most powerful cards in their marketing deck. It’s no wonder: When done right, webinar marketing draws a crowd that stays for up to an hour on average and converts at a rate of 2 to 5 percent. But home improvement marketers may wonder if this tactic will work for them. Here are several stats and facts that demonstrate the Read More

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Get Your Business In Google Maps’ Local Search Ads

Get Your Business In Google Maps’ Local Search Ads Some of the best “real estate” on a Google search engine results page (SERP) is the 3-Pack, which lists local businesses in a certain industry. Google is now including some ad listings in the 3-Pack for no extra charge. There’s no direct way to ensure your home improvement business gets placed among those ads on a regular basis, but here are Read More

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