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Evergreen Home Improvement Marketing: What It Is and How to Do It

Evergreen marketing content can drive conversions over the long term and with less work for you. But there’s a difference between evergreen and irrelevant, and finding that line is critical for the success of your home improvement marketing copy. What Is Evergreen Content? Evergreen content is sustainable and relevant over long periods of time. It means the blog post you publish today will still be helpful to readers who come Read More

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What Are SMART Home Improvement Marketing Goals?

It’s that time of year again: Either you’re scrambling to get your 2021 home improvement marketing goals in order, or you’ve already done it. Either way, find out more about SMART goals below and make sure your marketing targets follow this format for a greater likelihood of success in 2021. What Are SMART Marketing Goals? SMART goals are specific, measurable, attainable, relevant, and time-based. SMART marketing goals, then, are well-defined, Read More

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How to Increase the Show-Up Rate of your Virtual Events

How to Increase the Show-Up Rate of your Virtual Events Seminars and lunch events used to be an effective way to generate preneed leads, but the COVID-19 pandemic changed all of that. In response, we’ve seen a huge swing from hosting in-person events to virtual events, and the result has been a steep drop off in attendance. In Welton’s latest video, he explains what you can do to increase attendance Read More

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