Welton Gets Acclimated to a Virtual Convention The virus crisis is keeping everyone from attending large (or even medium-sized) conventions right now, so it’s time to get accustomed to virtual conventions. Welton Hong attended one for Hunter Douglas and shares his impressions of the experience.
Read MoreDeclare Independence From This Hold on Your Home Improvement Marketing
About 40% of marketing experts believe the area where most businesses under-invest is content quality and relevance. In contrast, more than 35% believe that firms are over-investing in keywords. Logically, you would think if you’re spending enough to get good keyword research, your home improvement content marketing is going to be relevant. But that’s not true—especially if you’re quartering bad quality habits in your marketing processes. Take a minute to Read More
Read MoreNew Data On Getting Ranked In Local Search
New Data On Getting Ranked In Local Search A new report from MOZ provides fresh insight on the most important signals Google uses to determine your business’s ranking in Local Search. Welton Hong goes over the data and lets you know what to prioritize.
Read MoreIf You Use Google Ads, You Might Have COVID-19 Credits!
If You Use Google Ads, You Might Have COVID-19 Credits! Google understands the challenges to home improvement companies and other businesses caused by the coronavirus. This week, it’s been applying up to $1,000 (per business) in ad credits. Check to see whether you’ve been credited!
Read MoreHow to Analyze Google My Business Insights Data
How to Analyze Google My Business Insights Data Local market research is invaluable for a home improvement business, and there’s plenty of great data right there in your Google My Business Insights. Welton Hong explains how to parse the data and better market to local homeowners.
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