Since 2018, Google has put increasing value on “E-A-T” content for websites to perform well in SERPs. That means content meeting expertise, authority, and trustworthiness tests is more likely to land you in top spots in search results. But what does that mean for home improvement marketing? 1. Use Authorship on Your Pages E-A-T content is not anonymous. When Google and searchers can put a name (and an expert background) Read More

Google and other search engines are in the business of matching user queries with online content that seems best suited for the intent of the search. Home improvement companies that aren’t creating content with searcher intent in mind risk losing out on valuable SERP real estate. What Is Searcher Intent? This refers to the reason someone enters a search engine query in the first place. Obviously, they’re looking for a Read More

Over 90 percent of marketers who use social media leverage Facebook in some way, and it’s no surprise the platform is still a favorite. More than 60 percent of the national population over the age of 12 has a Facebook account, so you can engage a lot of people by joining their ranks. But it’s also easy to waste a lot of your home improvement marketing effort shouting into the Read More

Pages that earn top billing in Google’s organic search results tend to spawn a lot of backlinks. The average number of referring domains for sites landing on page one of Google results is more than 200. It’s not completely clear whether the number of backlinks leads to higher search engine ranking or whether quality pages that naturally earn high SERP positions simply lend well to linking. What is clear is Read More

Short answer? Yes, online home improvement marketing drives leads and conversions. But you have to know what you’re doing to maximize ROI for content marketing efforts. Check out the facts below and what home improvement companies can learn from them about getting the most out of content marketing efforts: Consumers Expect You to Have a Web Presence More than 90 percent of consumers say they check a website before dealing Read More