Should You Bid on Your Own Brand Name on Google? Typically, bidding on your brand name on Google is a not an effective use of your ad budget, but there are situations when it’s a good idea. In Welton Hong’s latest video, he lays out the two scenarios when doing so makes sense.

Should You Bid on Your Competitor’s Brand Name on Google? Is it legal to bid on someone else’s brand name on Google search? The short answer is yes. But there are other things to consider by taking this approach. In Welton Hong’s latest video, he discusses if bidding on another company’s brand name is a strategy worth pursuing.

How to Increase the Show-Up Rate of your Virtual Events Seminars and lunch events used to be an effective way to generate preneed leads, but the COVID-19 pandemic changed all of that. In response, we’ve seen a huge swing from hosting in-person events to virtual events, and the result has been a steep drop off in attendance. In Welton’s latest video, he explains what you can do to increase attendance Read More