Putting people first isn’t something new to home improvement companies, which will work to your advantage when it comes to online marketing in 2019. As a home improvement provider, you work to help individuals or families make their most important space more beautiful or functional. That requires excellent customer service and communication skills, and in 2019, you’ll need to bring those same traits to digital to succeed with home improvement Read More

When are you most likely to seek new reviews for your online profiles or Google page? If you’re like a lot of businesses, you might not think much about reviews until someone leaves a negative one and you want to drown it out. That’s human nature—and reputation management at its most basic. But your efforts on reviews should go beyond the basic if you want to build a stronger home Read More

Have you ever checked Google reviews for your business and found a one-star rating with a negative write-up? It can be unnerving enough to discover a homeowner didn’t love the products and services you provided for their windows, but what happens when you know the review is fake? Negative reviews put you on the defensive when it comes to branding, but that doesn’t mean you can’t be proactive. Here are Read More

You know Google reviews provide good online marketing for your home improvement brand, but did you know they can disappear? That’s true even if you didn’t do anything wrong. The first step in triaging your home improvement marketing strategy when reviews start to churn is understanding the reason Google might remove reviews. Here are the top three reasons they might disappear. 1. Reviews Were Anonymous Google users noticed in May Read More

Are you ignoring online review opportunities for your home improvement business? You might be dragging down your webpages in search engine results, which can lead to reduced site traffic and conversions. Local home improvement companies know the value of word-of-mouth marketing. People are more likely to turn to you for window decor or other home improvement needs when they trust you, and marketing surveys repeatedly show consumers trust one another Read More