You work hard for online reviews, and Google is reportedly rolling out a tool that lets those reviews work harder for you. Google is suggesting positive reviews from your business profile that you can quickly turn into GMB posts. While not everyone is seeing this opportunity yet, here are four reasons to make use of it immediately when it shows up on your home improvement GMB profile: Reviews Help Consumers Read More

Ever wondered whether you could simplify online marketing for your home improvement company? While integrated strategies and SEO aren’t getting easier, Google is rolling out one change that simplifies how you share your GMB profile. Recent reports indicate that Google is rolling out an easy-to-use name and URL shortener for your GMB pages. As this change hits accounts, you can log into your GMB profile, select the info tab, and Read More

More than 67,000 queries hit Google every second, and people are increasingly likely to start with the search engines when considering any type of buying decision. That makes home improvement SEO important, but don’t let this tactic take the top podium spot when you’re making business goals. Here are three things you need to know about SEO and how it integrates into your home improvement marketing processes: You Can’t Live Read More

Cutting through the noise online to reach your target audience can be difficult, and that’s true whether you’re advertising to consumers or other businesses. But LinkedIn’s recent updates makes it easier for home improvement companies (and vendors in that industry) to find businesses that need their goods and services. 1. Lookalike Audiences This option is ideal for home improvement businesses that have already had some success connecting with clients. LinkedIn Read More

While we’re still waiting on official word, it appears that Instagram will soon add local business profiles to its platform. Window and door and window covering businesses should be prepared to act on this functionality as soon as it’s available. Why is this addition such a big deal? Here’s the lowdown: The Feature Is Currently in Beta Mode  Don’t worry if you can’t see these profiles yet from your own Read More