Are you relying on goodwill from a few local homeowners or years of positive service in the community to ensure your home improvement brand reputation? Did you know that might not be enough?  Yes, one major key to positive branding is delivering high-quality services and products that homeowners will appreciate and enjoy. But in online environments, you have to do more. Here are three best practices for developing your brand reputation online.    1. Leverage Positive Reviews and Customer Read More

Are you doing a lot of work to boost your site in Google search results? While the top organic results spot is still coveted, there’s a (relatively) new player on the block that could be stealing your thunder. It’s called featured snippets.  Google started integrating what would become featured snippets around 2015, and they’ve been a growing factor in SEO performance since then. That’s not going to change in 2019, when landing the featured snippet for relevant searches Read More

Do you already encourage happy customers to leave some love on your online profiles? If you don’t have a process to request reviews, you must develop one in 2019 to remain competitive and enhance your digital reputation.   More than 95 percent of business owners believe online reputations are critical for success, and as many as 98 percent say reviews are important. Knowing when to ask for a review for your Google My Business page or another profile Read More

Have you used smartphone video marketing for your home improvement business? Companies that provide decor and other home improvement products can easily incorporate video content onto their pages, and it’s a competitive edge you can’t ignore for 2019.  Video provides a way to engage with potential clientele in a personal, meaningful way that drives high conversion rates. Additionally, it increases online exposure. Just consider these stats:  70 percent of consumers report that they have shared a company’s video on their own Read More

The home improvement industry requires a lot of in-person communication and service, but that doesn’t mean automation is impossible to integrate. With marketing automation reducing advertising budgets by more than 10 percent and increasing revenue by almost 15 percent, this is an edge home improvement companies shouldn’t ignore in 2019.   Here are three ways to leverage artificial intelligence and automation in your home improvement marketing strategies:  Marketing Automation  Personal interaction and authenticity are critical to success in Read More