If you’re not already using video to market your window & door or window treatments company, you’re leaving too much room for the competition. With 80 percent of global internet consumption attributed to video content as of this year, it’s a side of the web you can’t afford to ignore. Which means it’s time to get creative. Some ideas for home improvement video marketing content include Q&As with experts from Read More

Do you know exactly how people interact with content on your home improvement company website? If not, you can’t make the right content marketing decisions, such as where to place the calls to action or contact us buttons. A heat map can help. Heat maps are color-coded images of your website pages that show where the hot spots are. These areas get a lot of attention or clicks. Here are Read More

With 2018 social media headlines doubling as possible ideas for “Twilight Zone” episodes—full of scary data breaches and A.I. that may be running away with the conversation—it’s no surprise experts are predicting reactionary change in 2019. Is your home improvement company ready to market in the new environment? Over the past decade or so, social media has evolved from digital places where human connections occur to platforms where digital content Read More

The more things change, the more they stay the… well, actually, that old adage isn’t true when it comes to online home improvement marketing. The new saying should be: “The more things change, the faster it happens.” That will be truer than ever in 2019. If you want to keep up this year, here are three areas to pay attention to when it comes to online marketing.  Video Marketing Will Continue to Climb Video already drives a lot of Read More

Have you done the work to localize content on your window or home improvement business website? If so, you might be ahead of the competition, but you have more work to do before you can claim a win in the local SEO game.  Showing up in searches with local intent can help drive more customers to your site, and on-page content does play a role in that effort. But the three factors below are also important, Read More