Staff Faces On Your Home Improvement Website = Trust & Credibility Website visitors trust your home improvement business much more when they see your staff’s faces in the About Us section and elsewhere on the site.
Read MoreThree Keyword Tips for Home Improvement Search Engine Marketing
Keywords: Are you basing yours on best guesses or actual data? Keywords can make or break your online marketing efforts, and that’s especially true for search engine marketing. When you’re hitching your marketing spend to specific keyword sets, it’s important to follow some best practices. Check out these tips for choosing the right keywords for home improvement search engine marketing: 1. Analyze Your Organic Search Traffic Start with what you Read More
Read MoreLike Yelp Or Not, You Must Complete Your Listing
Like Yelp Or Not, You Must Complete Your Listing Not every business owner loves Yelp, but regardless, your Yelp reviews are displayed prominently when people Google your home improvement company. Help yourself by completing your Yelp listing.
Read MoreSeparate From Your Home Improvement Competition With Your USP
Separate From Your Home Improvement Competition With Your USP One of the best ways to stand out from local home improvement competitors is to include a clear unique selling proposition (USP) on your site. Here’s how to do it.
Read MoreExclude Your Own IPs For Better Google Analytics
Exclude Your Own IPs For Better Google Analytics Your traffic analytics get muddied if you don’t exclude the IP addresses of computers used in your home improvement business and by your staff. Here’s how to remove them from the equation.
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