Warning! Three Things to Avoid on Facebook Facebook organic reach is constantly decreasing for business pages. But did you know there are things you may be doing to make your reach worse without even knowing it? In this video, Welton Hong points our three major mistakes you might be making on your home improvement business page – and how to bounce back to reach homeowners in your community.

How to Hack Facebook’s Organic Reach Algorithm Is your Facebook organic reach tanking? You’re not alone. No matter how frustrating the algorithm may get, Facebook still remains a VERY useful marketing tool. Welton Hong explains how to get the most organic reach possible on your posts to make sure home improvement business is reaching YOUR prospective clientele. Watch below.

Unfair Reviews Can Be Opportunities in Disguise You obviously don’t want to receive negative reviews of your home improvement business. However, if you get hit with one that’s clearly false or unfair, that actually can work in your favor. Often, homeowners will want to see you get “justice” for being unfairly targeted and actually be more interested in working with you.

Protect Yourself from Phishing Emails You might be seeing many more phishing emails lately—these scammers have been especially prolific of late. You need to be training your colleagues in how to identify these emails to you don’t fall prey to these scams.