Does Email Marketing Still Work For Small Businesses? Is email marketing dead? Nope, that’s a total myth, as Welton Hong explains. But you must be sure to use it only for nurturing people who already opted-in for your emails, because spamming is unethical and illegal.

How To Target Ideal Customers On Facebook By uploading a custom audience list to Facebook, you can target ideal homeowners for home improvement needs in your area.

Think Of Ways To “Wow” Potential Customers What do you do to “wow” home improvement customers? Welton Hong uses a Restoration Hardware showroom in California to inspire you.

Very Few People Organically See Your FB Posts It’s this simple: Fewer than 5 percent of your home improvement business’s Facebook followers will organically see your posts unless you pay to boost them. It’s a necessary cost of promoting your business on FB in 2020.

Google Ads & FB Ads: Key Differences Both Google and Facebook advertising can benefit your home improvement business, but the two have key differences, specifically in whether the ad viewer is already “problem aware” and whether you’re paying for clicks or just impressions.